Optimizing your web content for product and industry targets, how to build quality content, as well as dispersing content through your social sites to gain a following and increase brand awareness.
2. Optimizing Content
Through Social Media
Why Content Marketing & SMM Are Important
Content Marketing Structure
PR
Various Content Formatting
Dispersing Content Through Social Channels
Increasing Outreach & Following With Content
SMM vs. SEO
ROI & What You Receive From SEO
3. Content & Social Media
Content:
Individuality,
Resource,
Substance,
Authority.
Social Media:
Outreach,
Awareness,
Following.
Brand Awareness
tied with a
Powerful &
Resourceful
Authoritative
Reputation.
4. Why Is This Important?
Googleโs Panda & Penguin have emphasized
importance on quality content & backlinks
5. Creating Optimized
Content
Extensive Keyword Research
Know Your Audience
Write about Industry/Product Specific Topics &
Create Compelling Titles
Make it Sharable. Out with the Old, In With the New
(corporate vs. resourceful)
Engage Users & Encourage Return Visits
โBrowsers ๏ Believers & Believers ๏ Buyersโ
โ Bryon White of Writer Access
6. So Where Do You Start?
SEO
Brand
&
Image
Sales
SMM
PR
Messaging
Content
Email
Marketing
Mission
& Goals
7. Why PR Is A Vital Player:
What Does PR Do For Your Business?
Generates Stories For LinkedIN & Chamber Sites
Helps you stand out from competition
3rd Party Endorsements
Why Is PR Important?
Helps Your Business Stay in Front of Lenders & Business Prospects
Helps Build SMM Authorship
How To Develop Good PR:
Professional Team
Develop a 30 Sec. Sales Pitch
Branded Tagline
SEO Optimized Content
9. What Your Content
Needs:
Link Worthy & Shareable Content
โSexyโ Headline.
Easy To Read Layout, Quickly Digestable
Call To Action, Motivate Your Reader
Know Your Audience
What do they need?
What are they searching for?
How much do they already know
16. SMM vs SEO
Peer Recommendations increase
product conversions.
More People Look For Businesses
Via Search
Allow companies to post real
time updates, news, or
promotions to reach target at
optimal timing.
SEO promotes organic link
earning- Help drive traffic &
increase rankings.
Keyword Analysis helps target
what search terms your audience
is looking for.
17. SEOs can use the same keyword strategy for their website, on
their social sites as well to help with brand authority and
rankings.
SEO designates properly optimized keywords, meta tags, and
page titles to each piece of content ๏ increase viewing
exposure.
Google Authorship helps draw backlinks
Social is simply not enough when it is driving traffic to an
unoptimized website.
Social provides reputation management for a company website
& brand.
22. What Our SEO Efforts
Include:
Full Site Optimization- Headers, Titles, Meta Tags, & Keyword
Implementation.
Keyword Research For Target Market
Dedicated PR Team To Help Create & Market Your Brand Name
Eliminate Duplicate Content Found On Site
Weekly/Monthly Tracking of Google Analytics & Webmaster Tools.
Unique Content Development
Social Blast of All Content To Target Market
Monitored Social Media Engagements & Updates
23. Follow Us
Commercial Capital Marketing Group
@commcapmark
Commercial Capital Marketing Group
Commercial Capital Marketing Group
Does your title pose an intriguing questionMotivate readers to read further than the first lineStrong first sentenceUse an active voiceUse FAQ to find relevant topicsMake it visualUse bullet points to make it cleanBold font when youre trying to make a point stick outDonโt over use any of these tactics
Install social buttons to make it easy for readers to share or follow your contentQuestions, Polls, Fill in The Blanks, Trivia, Contests- anything you can use to engage your audienceWhen sharing content on social sites, include it with an image- attracts the human eye more than text.