How a membership in the Columbus American Marketing Association will benefit central Ohio marketers.

1. Ten Top ReasonsTen Top Reasons
to Join the AMAto Join the AMA

2. And they are…And they are…
1.1. Staying Current in Your FieldStaying Current in Your Field
2.2. Power NetworkingPower Networking
3.3. Professional DevelopmentProfessional Development
4.4. Advancing Your CareerAdvancing Your Career
5.5. Discovering Hidden TalentsDiscovering Hidden Talents
6.6. Accessing Comprehensive ResourcesAccessing Comprehensive Resources
7.7. Getting PublishedGetting Published
8.8. DiscountsDiscounts
9.9. Developing LeadershipDeveloping Leadership
10.10. Giving Back--Advancing the MarketingGiving Back--Advancing the Marketing
ProfessionProfession

3. 1. Staying Current1. Staying Current
The AMA provides many resources to help you to stay current, including:The AMA provides many resources to help you to stay current, including:
ReadRead Marketing NewsMarketing News, the award-winning bi-weekly magazine. Members receive 20 issues every year — a, the award-winning bi-weekly magazine. Members receive 20 issues every year — a
$100 value$100 value
Join a SIGJoin a SIG, special interest group, for specific interests., special interest group, for specific interests.
Columbus AMA SIGs include:Columbus AMA SIGs include:
Internet Marketing/eCommerceInternet Marketing/eCommerce - Serves members who have an interest in the issues and- Serves members who have an interest in the issues and
concerns impacting online marketing and e-commerce.concerns impacting online marketing and e-commerce.
Healthcare MarketingHealthcare Marketing - Offers members an opportunity to exchange ideas and knowledge within- Offers members an opportunity to exchange ideas and knowledge within
the community of those interested in Healthcare Marketing.the community of those interested in Healthcare Marketing.
Business-to-BusinessBusiness-to-Business - Targeted to members who have an interest in the practice, study and- Targeted to members who have an interest in the practice, study and
teaching of business-to-business marketing.teaching of business-to-business marketing.
Nonprofit MarketingNonprofit Marketing - Offers members an opportunity to exchange ideas and knowledge within the- Offers members an opportunity to exchange ideas and knowledge within the
community of those interested in NonProfit Marketing.community of those interested in NonProfit Marketing.
Access online resourcesAccess online resources onon MarketingPower.comMarketingPower.com
 News and new product developmentNews and new product development
 Marketing research; B2B marketing; advertising; public relationsMarketing research; B2B marketing; advertising; public relations
 Special Section for AcademicsSpecial Section for Academics
 Best practices, and a great deal more!Best practices, and a great deal more!
CustomizeCustomize your website view to receive the exact information you want.your website view to receive the exact information you want.
Hear weeklyHear weekly WebcastsWebcasts on a variety of marketing topics and news.on a variety of marketing topics and news.

4. 2. Power Networking2. Power Networking
Make important connections with industry leaders,Make important connections with industry leaders,
specialists, business colleagues and friends.specialists, business colleagues and friends.
 Use the AMA to build a supportingUse the AMA to build a supporting networknetwork with yourwith your
peers and the business community.peers and the business community.
 Just relocated? GetJust relocated? Get integratedintegrated quickly in a newquickly in a new
business community through AMA local chapterbusiness community through AMA local chapter
meetings and volunteering.meetings and volunteering.

5. 3. Professional Development3. Professional Development
Advance your career with AMA’s:Advance your career with AMA’s:
 Workshops and SeminarsWorkshops and Seminars, through local professional chapters., through local professional chapters.
 MplanetMplanet, the AMA’s national, industry-wide conference with top-, the AMA’s national, industry-wide conference with top-
level speakers and take-aways members can use.level speakers and take-aways members can use.
 InternationalInternational conferencesconferences on topics such as CRM, marketon topics such as CRM, market
research, industry marketing, marketing education, customerresearch, industry marketing, marketing education, customer
satisfaction, and quality measurement.satisfaction, and quality measurement.
 The AMA also offersThe AMA also offers Hot Topic SeriesHot Topic Series, Marketing, Marketing BootBoot
CampsCamps™, Market Research Boot Camps™, and Professional™, Market Research Boot Camps™, and Professional
Certified Marketer™ program.Certified Marketer™ program.

6. 4. Advance Your Career4. Advance Your Career
 Find your next job; hire your next employee; or ace thatFind your next job; hire your next employee; or ace that
big project–help from the AMA:big project–help from the AMA:
 Access THE AMA’sAccess THE AMA’s marketing-specific career centermarketing-specific career center on theon the
website for job opportunities, career planning, resumewebsite for job opportunities, career planning, resume
resources, and career links.resources, and career links.
 Check the network of nationwide marketing talent for your nextCheck the network of nationwide marketing talent for your next
employee searchemployee search..
 Work with local or national AMA volunteers onWork with local or national AMA volunteers on skill-expandingskill-expanding
projectsprojects to boost your resume.to boost your resume.
 Become aBecome a Professional Certified MarketerProfessional Certified Marketer™ (PCM™) to™ (PCM™) to
demonstrate knowledgedemonstrate knowledge..

7. 5. Discovering Hidden Talents5. Discovering Hidden Talents
Volunteering for a professional chapter provides a wideVolunteering for a professional chapter provides a wide
variety of opportunities to work with a talented marketingvariety of opportunities to work with a talented marketing
team and test new skills by:team and test new skills by:
 Leading a committee or directing a projectLeading a committee or directing a project–communications,–communications,
website, programming, internet marketing, research, sales,website, programming, internet marketing, research, sales,
membership, or management.membership, or management.
 Working with a local AMA team on a vendor-sponsored projectWorking with a local AMA team on a vendor-sponsored project
toto learn new technologieslearn new technologies, applications, and techniques., applications, and techniques.
 Collaborating to win an AMA awardCollaborating to win an AMA award that promotes yourthat promotes your
expertise.expertise.

8. 6. Access Comprehensive6. Access Comprehensive
ResourcesResources
Some of the best marketing resources are only a click or search away:Some of the best marketing resources are only a click or search away:
 People and Services—People and Services—International Member & MarketingInternational Member & Marketing
ServicesServices Guide.Guide.
 Marketing Service Directories—Marketing Service Directories—Marketing Research Companies,Marketing Research Companies,
Focus GroupsFocus Groups..
 Online bookstoreOnline bookstore and book reviews on topics such as marketingand book reviews on topics such as marketing
futures, forecasting, benchmarking, Internet, and marketingfutures, forecasting, benchmarking, Internet, and marketing
technologies.technologies.
 PublicationsPublications–current issue and archives for–current issue and archives for Marketing News,Marketing News,
Marketing Management , Marketing Research, Journal ofMarketing Management , Marketing Research, Journal of
Marketing, Journal of Marketing Research, Journal of InternationalMarketing, Journal of Marketing Research, Journal of International
Marketing, Journal of Public Policy & Marketing and MarketingMarketing, Journal of Public Policy & Marketing and Marketing
Health ServicesHealth Services..
This represents a $70 value to members!This represents a $70 value to members!

9. 7. Get Published7. Get Published
Do you have a great idea or want to voice your opinion?Do you have a great idea or want to voice your opinion?
There are a variety of opportunities to get your name inThere are a variety of opportunities to get your name in
print and express your views on marketing topics in:print and express your views on marketing topics in:
 Local professional chapter newsletters, announcements, andLocal professional chapter newsletters, announcements, and
publications.publications.
 ColumbusAMA.orgColumbusAMA.org
 Marketing NewsMarketing News and the AMAand the AMA ExchangeExchange newsletter.newsletter.

10. 8. Discounts8. Discounts
 AMA magazine and journal subscriptions.AMA magazine and journal subscriptions.
 Marketing books published by the AMAMarketing books published by the AMA..
 Local and International programs, conferences, workshops andLocal and International programs, conferences, workshops and
seminars.seminars.
 Affiliate programs with companies such as HertzAffiliate programs with companies such as Hertz
Members have exclusive access to resources and valuableMembers have exclusive access to resources and valuable
discounts including:discounts including:

11. 9. Develop Leadership9. Develop Leadership
 Be a board member for a local chapter—You’ll learn to run aBe a board member for a local chapter—You’ll learn to run a
business.business.
 Plan and execute an AMA project—the AMA provides the tools toPlan and execute an AMA project—the AMA provides the tools to
make you successful, including a Chapter Officer’s Guide, financialmake you successful, including a Chapter Officer’s Guide, financial
forms, and training Summit.forms, and training Summit.
 Make a lasting, positive impact—the AMA is your vehicle to gainMake a lasting, positive impact—the AMA is your vehicle to gain
recognition for your team, your chapter, the marketing profession,recognition for your team, your chapter, the marketing profession,
and ultimately, yourself.and ultimately, yourself.
 Lead—Running a volunteer professional chapter develops key skillsLead—Running a volunteer professional chapter develops key skills
in a safe environment.in a safe environment.
The more you take advantage of THE AMA, the moreThe more you take advantage of THE AMA, the more
advantages you receive. The AMA develops true leaders.advantages you receive. The AMA develops true leaders.
Become one by volunteering to:Become one by volunteering to:

12. And, finally…And, finally…

13. 10. Give Back10. Give Back
Give back to the marketing and general community. Take advantage ofGive back to the marketing and general community. Take advantage of
the AMA resources to support and communicate a marketing cause,the AMA resources to support and communicate a marketing cause,
best practices, and the value of marketing:best practices, and the value of marketing:
 Share your marketing expertise and enhance your public speaking resumeShare your marketing expertise and enhance your public speaking resume
by joining the members-only Columbus AMA Speaker's Bureau.by joining the members-only Columbus AMA Speaker's Bureau.
 If you can make a 30- to 45-minute presentation on branding, strategic planning, research, customerIf you can make a 30- to 45-minute presentation on branding, strategic planning, research, customer
relations, social media, advertising, design or any other aspect of marketing -- we need you.relations, social media, advertising, design or any other aspect of marketing -- we need you.
 Simply complete the Sign-Up Form and we will match you with speaker requests.Simply complete the Sign-Up Form and we will match you with speaker requests.
 If you would like to Sign-Up or have questions, contact us atIf you would like to Sign-Up or have questions, contact us at speakers@columbusama.orgspeakers@columbusama.org.
 Help other nonprofits, students, and others who are interested in marketing.Help other nonprofits, students, and others who are interested in marketing.
 Take advantage of the chance to mentor and be mentored by marketingTake advantage of the chance to mentor and be mentored by marketing
leaders through local chapter networks.leaders through local chapter networks.
 Support the AMA through your membership—which provides leadership andSupport the AMA through your membership—which provides leadership and
infrastructure that enables the Columbus AMA to advance the practice.infrastructure that enables the Columbus AMA to advance the practice.

14. Join during the Spring drive!Join during the Spring drive!
 Join by June 10, 2009, to receive this fabulous offer:Join by June 10, 2009, to receive this fabulous offer:
 $30 application fee is waived$30 application fee is waived
 $195 for national dues plus $50 for local dues$195 for national dues plus $50 for local dues totals $245totals $245..
 Receive a $20 prepaid Master CardReceive a $20 prepaid Master Card
 Free access to new members-only Webcast titled:Free access to new members-only Webcast titled:
“Destination: Success. Taking Control of your Career in“Destination: Success. Taking Control of your Career in
the New World of Work”the New World of Work”

15. Thank you—Thank you—
for being part of the AMA!for being part of the AMA!