Proven advertising often is a simple solution that begins with your local media company, the newspaper. Today, news and information corporations offer multiple platforms for message delivery including the traditional paper that still delivers the largest audience of all local media choices. In addition, clockwork delivery, stable rates, printed rate cards, customer loyalty programs, volume discounts, anchored positions are all reasons to assess the options of the paper. The audience continues to respond to advertising.

1. By Carol Doane Don’t drown in the advertising pool Cheap is a chance

3. Every day like clockwork in fact, around the clock We deliver local messages

4. We package messages Online, in email, direct mail and in the newspaper

5. Then along comes something cheaper

6. Customers jump ship

7. And when it doesn’t work out

8. We rescue with effective advertising

9. Unlike direct mail Newspaper users PAY to receive the product

10. Cable customers Pay for the service and tolerate the advertising

11. Radio Customers pay NOT to listen to commercials

12. Newspaper customers Look forward to the ads

13. Unlike other media Newspaper companies hold their rates steady for a year or more

14. Other media companies Don’t publish their rates ? ? Guess ?

15. Did the guy next door Get a better rate than you?

16. Web analytics validated We are audited Circulation verified by independent auditors

17. Loyal customers We reward

19. to our customers and our company. After all, we all want to stay in business. Fair pricing

20. Sponsorships Section fronts Anchored positions in print and online We offer

21. Polybags Post-it Notes ® Flyer printing Mini billboards Specialty print products

22. Unlock dynamic potential Run sizes that break through into the news

23. Cost per thousand Active audience Multi platforms Creativity Consider and compare

24. We are small business specialists with a responsive audience We are affordable

26. Will it really put cash in your drawer ? Cheap is only a chance

27. You can swim like a pro You can drown in cheap choices, or

28. And invest in effective advertising Get a consultation

29. We craft strategies We are ad messengers We create campaigns We deliver results

30. Carol Doane The Columbian Advertising Sales Manager [email_address] Thank you In collaboration with Carol Doane for The Columbian

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