3 Proven Strategies To Quickly Create High-Quality Marketing Content for Science And Technology

Battling The Science Marketer’s
Greatest Enemy:
A Brief Guide To Quickly Creating High-Quality Marketing
Content for Science And Technology

Colm O’Regan
Science and technology copywriter
www.sciencecopywriting.com
First… the tale of Odysseus

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First… the tale of Odysseus
Odysseus
Odysseus

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Odysseus was a legend in Greek Mythology.
• He left his home, Ithaca, to fight the war in Troy, and was gone for many years.
Odysseus

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After the war, he nearly made it home….
Odysseus

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After the war, he nearly made it home…. Nearly.
Odysseus

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• With the shores of Ithaca in sight, Odysseus decided to take a nap.
• It was then that his mischievous crew stole a look in his bag,
and let loose the adverse Winds that King Aeolus had bottled up.
• The Winds erupted from the bag. And in one fell swoop, blasted Odysseus and his crew
back across the seas which they had spent years trying to traverse.
Odysseus

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• After this happened, Odysseus was put through more arduous trials and tests
before finally making it home many years later.
• All because he took a nap. Because he fell prey to Resistance.
Odysseus

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Resistance is the content marketer’s
greatest enemy

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• Just like Steven Pressfield describes in The War of Art,
it’s what keeps you from starting or finishing anything.
Resistance

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Resistance Will End You
Resistance

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This presentation will cover 3
methods to overcome resistance and
create high-quality marketing content
for science and technology… faster
than ever before.
Resistance

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METHOD #1

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METHOD #1
Outline/Plan Your Content

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Yes, outlining might
sound boring

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… but it’s crucial

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• I know this first hand because I never used to outline my
articles.
• And it took me aaaaages to write them.
• I then took an article writing course by the great Sean
D’Souza that showed me the error of my ways.
• Of course, outlining works for any sort of content - even
for short projects like blog posts.

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As an example, the outline for this presentation looked like
this:
• First 50 Words (the story about Odysseus)
• Introduction to Resistance
• Method 1 for creating content quickly (outlining or planning your
content)
• Method 2 for creating content quickly (see below)
• Method 3 for creating content quickly (see below)
• Objections: maybe this stuff won’t work for me
• Examples (embedded into each section)
• Summary
• Next step

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Let’s say you’re writing a white
paper…

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Let’s say you’re writing a white
paper…
… about how you can accelerate the
complex IND process for new
pharmaceutical drugs

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The outline might look like this:
• Abstract or summary (summarise the white paper in 1-2 short
paragraphs)
• Introduction (introduces the problem of the complex and time-
consuming IND process)
• Discuss what has been done before (and why these methods failed)
• Position solution in general terms (don’t mention specific products)
• Case study 1
• Case study 2
• Buyer’s guide (optional)
• Conclusion and call-to-action
• About the company.

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You could go into more detail if you want.
You could outline each of the above sections in
more detail.
But you get the idea.
The above plan would provide a solid springboard
to kickstart your white paper, making sure you hit
the ground running.

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Now let’s move to a second thing you can do to
create content faster…

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METHOD #2

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METHOD #2
Repurpose and Promote Your Content

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You need to repurpose and promote your
content as much as possible

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Does this sound like common sense?

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“Common sense isn’t so common”
- Voltaire

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Why repurpose and promote your
content?

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Gets your content in front of more of the
right scientists

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Which improves the results of your
marketing campaigns

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Don’t have to keep creating fresh content
from scratch, which makes your job easier

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Example: a webinar….

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Example: a webinar
• Slides can be uploaded to SlideShare
• Key points of webinar summarized as blog posts
• Same key points can be posted to social media over several weeks
• Key points could also be summarized as an infographic or video script
storyboard
• Speakers notes could be repurposed into an article (or blog posts) or a
speech
• Webinar can be promoted as a press release
• Etc…

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Now let’s move to the 3rd thing you can do to
create content faster…

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METHOD #3

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METHOD #3
WARNING: This method is
controversial…

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METHOD #3
Use nootropics

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Yes, this sounds a little “out there”,
but stick with me because it will help
you focus and concentrate on your
content creation like nothing you’ve
ever tried before.
Use Nootropics

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The idea is using supplements
specifically designed for cognitive
health support.
Use Nootropics

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The company that
supplies them is Gorilla Mind
(www.gorillamind.com)
Use Nootropics

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Use Nootropics

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Use Nootropics
• These supplements will boost your focus and concentration like
you wouldn’t believe.
• And they’re excellent for creating marketing content
• But… I’m not a medical or health professional.
• So please check with the website and your doctor before buying
• Also, their main website doesn’t ship to locations outside the
U.S.
• But their ebay store does
(https://www.ebay.com/usr/gorilla_mind).
• So check their ebay store if you’re outside the States

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Use Nootropics
I’ve been taking these supplements daily for the
past month now and I can tell you they’re the
real deal. So if you’re interested, I highly
recommend you give them a try.

• You just need some
sound strategies to fight
Resistance
• With outlining,
repurposing, and
nootropics, you can
make things less
stressful on yourself and
your marketing team.
• In turn, this makes
battling Resistance
much easier - you’ll
actually get stuff done
and meet your
deadlines.
Creating marketing content for science and tech
doesn’t have to be hard
Summary
Colm O’Regan

Go to:
You’ll get a FREE copy of my brand new ebook that
shares 51 proven tips for science marketers on how you
can double your lead generation from content you’re
already using.
Your next step…
Here’s what to do now:
Colm O’Regan

3 Proven Strategies To Quickly Create High-Quality Marketing Content for Science And Technology

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