1.
ROARING WITH PRIDE
STRIVING FOR EXCELLENCE
An Educational /Awareness Public Relations Campaign to Increase Theodore
Roosevelt School No. 43’s Parent/Guardian and Student Involvement
The PRIMA Group

2.
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
KEY MESSAGES 3
TARGET ADUEINCE 4
GOAL 5
OBJECTIVE #1 5
Strategies
Tactics
Measurement
OBJECTIVE #2 9
Strategies
Tactics
Measurement
CONCLUSION 10
APPENDIX
Communications Plan 11
Yearly-Event Plan 13
Research and References

3.
EXECUTIVE SUMMARY
Theodore Roosevelt School No. 43 has built many relationships, including
FoodLink, the Monroe Ave YMCA, local colleges, M&T Bank, and more. This
institution has held many events for students and parents to participate in such as
Zumba, nutrition classes, family fun nights and more. With the students in mind, the
school offers extra curricular activities like music, (choir, band, orchestra) CityRec
and YMCA after school programs. They have instituted a PAWS and Accelerated
Readers Programs as a means to encourage student participation.
The programs that Theodore Roosevelt School No. 43 are all great, but from
collecting recorded parent/guardian attendance at school events, analyzing robocall
data, and documenting health appraisal submissions, there is a noticeable lack of
parent/guardian involvement and inconsistent attendance in school related
functions. According to research from Kara Stadt, Rochester’s City School District
Community/Business Liaison, the last school attendance (2014) ranged from 3
attendees to 200. Theodore Roosevelt School No. 43 is a great school that
encourages active learning and participation. Secondary and primary research has
indicated that parental involvement in children’s education matters. It matters for
their achievement, motivation, and well being at school. The demographics of
Rochester City School’s consist of the urban minority. With parents at an average
fifth grade reading level, Theodore Roosevelt School No. 43 has trouble inviting and
engaging parents in school functions because they are unable to get their message
across or understood. Communication with the parents must be carefully planned
and involve two-way communication methods.
The PRIMA Group invites you to learn how “Roaring with Pride, Striving for
Excellence” will support Theodore Roosevelt School No. 43, in Rochester N.Y. in
their goal to increase parent/guardian involvement in school functions. “Roaring
with Pride, Striving for Excellence” seeks to empower the student body as well as
faculty and staff. This all-encompassing campaign will bring school spirit to the
classroom. We will strategically reach students and their families to gain a higher
number of participation at after school events. The following campaign includes
excellent practices such as creating a brand identity, establishing a parental
rewards system incorporating incentives such as “Bear Bucks” and “Honey Jars,”
implementing an intramural sports program called “Bear League,” creating a
standardized communications plan, and much more. When parents with low literacy
rates desire to be involved in their children’s education, they are faced with many
difficulties, which can lead to low involvement. This plan will enable the Theodore
Roosevelt School No. 43 to alleviate the frustration and break down communication
barriers. Go Bears!

4.
KEY MESSAGES
The first foundation laid for any campaign is to decide what key messages about
the organization you want to communication with your target audience. Your key
messages should be what you communicate over and over again, which reflect your
attitude, what you believe, and what you stand for. These messages will be the
basis of your strategies, content, and dialogue surround Theodore Roosevelt
School No. 43.
Theodore Roosevelt School No. 43 is a place of
unity where students feel connected.
Theodore Roosevelt School No. 43 is a community; parents, students,
staff and community members work together to promote positive
educational and interactive learning.
Theodore Roosevelt School No. 43 exemplifies
strength through determination and diligent work.
Theodore Roosevelt School No. 43 provides students the
opportunity for personal growth and creates a passion of
school pride within the students.
KEY WORDS
Unity, Community, Strength, Growth, Power, Resilience, Education, Determination,
Passion, Wisdom, Empowerment, Engagement, Courageousness
TARGET AUDIENCE
Your audience or public is quite simply the group of individuals that you’re trying
to reach with your message. You need to establish early on who the end
recipient(s) of your key message should be, in order to reach your established
goals. Your target audience should be the type of people you want to reach;
each company has a different target audience. They should be listed in order
from primary to secondary and so on.
TARGET AUDIENCE
• Students enrolled in Theodore Roosevelt School No. 43.
• Parents/Guardians of students enrolled in Theodore Roosevelt School
No. 43.
• Teachers and Staff of Theodore Roosevelt School No. 43.

5.
GOALS, OBJECTIVES, STRATEGIES, & TACTICS
GOAL: To get parents/guardians engaged in school functions at Theodore
Roosevelt School No. 43 by forging partnerships and providing value to
students, parents, employees, and the public.
Objective #1: To increase awareness of school functions to students and
parents/guardians with Theodore Roosevelt School No. 43 by 10% by June 2016.
Strategy #1: To increase Theodore Roosevelt School No. 43’s student and
parent/guardian enthusiasm and pride towards the school.
Rationale:Foster a sense of community within the school to make them feel as one.
This will also decrease awkwardness and increase social interaction among the
students, families, and employees.
Tactic #1: Develop a brand identity for Theodore Roosevelt School No. 43.
This entails creating a school mascot based off of the schools name. The
mascot will replicate a bear and and student group of the school will be
referenced as “The Bears.” Branding will incorporate the colors of the school,
blue and gold.
Tactic #2: Educate students of the new brand identity and school colors
during the school day and during events. Incorporate them into every
promotional piece for the school.
Tactic #3: Mandate Theodore Roosevelt School No. 43’s Teacher Committee
to create and hold two seasonal pep rallies, one in the Winter and another in
Spring. Using Theodore Roosevelt School No. 43’s new developed intramural
sports program as a base for the celebration.
Tactic #4: Establish a parental rewards system where parents/guardians will
be awarded school supplies for their children. The rewards system will be
based on a points scale. Every event that the parents go to they will be given
what’s called “Bear Bucks.” At the events there will also be a system that
involves parents to collect supplies placed in “Honey Jars” at each event that
contain specialty items, including gift cards, coupons for groceries, Bear
Bucks, Rochester-Genesee Regional Transit Service (RTS) bus passes, etc.
The higher amount of Bear Bucks a parent has the larger the prize. Prizes
that will be offered include the following; free RTS and transportation passes
for the year, free membership at the YMCA, backpack full of school supplies
for next year, package full of groceries provided by FoodLink, money for a
retail shopping spree, money for grocery store shopping at Wegmans during
the summer and next year, etc. The Bear Bucks will be collected and counted

6.
at the last event of the school year with the distribution of prizes. How many
you earn will be included in the promotion of each event (within the email,
phone call, etc.).
Tactic #5: Implement a intramural sports program. ProDad’s program, an
energetic and passionate groups of student’s dads, will be responsible for
advising and helping build a student intramural sports program called “Bear
League .” Currently there are 15 people on the committee. Bear League will
be a program that incorporates after-school activities and engages students
to increase their pride in school functions, while building stronger
relationships with their fellow classmates. This program will incorporate
community partnerships with local Rochester Professional Sports Teams;
including but not limited to; Rochester Red Wings (baseball), Rochester
RazorSharks (basketball), Rochester Raiders (football), Rochester Rhinos
(soccer), and the Rochester Knighthawks (lacrosse).
Strategy #2: To develop a strategic, cohesive, and an ongoing yearly events plan of
all school functions.
Rationale: This will make it more organized and easier for people to understand what
is going on each month. A yearly events calendar makes a good promotional tool in
itself. A yearly events calendar assists staff in scheduling and in assigning the
necessary tasks in organizing special events.
Tactic #1: Each month will have a theme. Events within that month will
correlate with one another to make sense as well as correlate with the overall
theme of the school and month.
Tactic #2: Have all events held on a Friday. That target audience has
schedules that are inconsistent; holding events on the same day might make
it easier for them; they will be able to make a work availability that allows
them to have that night off so they can make the events. Also, most full-time
do not work weekends making Friday nights easier to do something at night.
The students are also not at an age where they would go off on their own with
friends somewhere, giving them something to do on the weekends and look
forwards to.
Tactic #3: Hold all PTA meetings on the same day each month, and same
week allowing vacations. Put these dates in the calendar for the parents. This
way they will know them well in advance and can take time off or schedule
around the meetings so they can go and participate. Also promote these
meetings the same way you would events, and let them know about Bear
Bucks and Honey Jar incentives.

7.
Strategy #3: To develop a Communications Plan that details exactly what best
communication channels and key messages should be strategically used to reach
out to parents/guardians.
Rationale: During our primary and secondary research, we have found that there are
many means of communication, especially for the target audience.
Tactic #1: Inform local media of school events for their community calendars.
Send the outlets press communications for the bigger events.
Tactic #2: Use influencers, such as parents who are highly involved with the
school and are participating in school functions; the principle, to
announce/promote events on media outlets. Also utilize the Parent Teacher
Association and ProDad programs already developed to help spread the word
of events.
Tactic #3: Create a newsroom on the schools website. Newsroom will contain
press communications, including media kits.
Tactic #4: Design visually appealing promotional materials that include
minimal text and an emphasis on portraying the message through images,
icons, and symbols.
Tactic #5: Develop a relationship with WDKX Radio Station.
Tactic #6: Develop a media outreach list to send the press communications
to.
Tactic #7: Non-traditional media promotions including T-shirts to promote the
events. Develop a relationship with Crazy Dog T-Shirts.
Tactic #8: District calendar featuring information about the events being held
and featuring artwork for easy comprehension of what the event is.
Tactic #9: Direct contact with parents when they pick up their child from
school - required to come through the front doors to pick up their child.
Tactic #10: Create a Rochester City School District (RCSD) Student Of The
Month Award of Elementary School Students awarded by local media outlets.
Strategy #4: To increase awareness of all encompassing clubs and activities, after
school hours and during school, facilitated by Theodore Roosevelt School No. 43.
Rationale: The following tactics will inform students of what events are going on and
foster their excitement. If they are aware of what is going on they are more likely to
tell their parents.

8.
Tactic #1: Establish a day, early in the year, the second week of school, for
students to explore the clubs and activities within the school. This will provide
a way for the students to know what each club is, about, and what they do.
Strategy #5: To increase name recognition of Theodore Roosevelt School No. 43
through establishing relationships with members of the community.
Rationale: Encourage the community to be active cheerleaders for the success of
the school and excitement for their students quest for academic excellence.
Regardless of what often seems to be overwhelming negative perceptions, the
public is still largely sympathetic to the mission of public education. Interactivity will
not only benefit the school but businesses as well.
Tactic #1: Parent Teacher Association will coordinate the National D.A.R.E.
(Drug Abuse Resistance Education) program in conjunction with the
Rochester City Police Department. The program will foster Rochester’s
Mayor, Lovely Warren’s plan of “More Job. Safer Streets. Better Schools.”
Also benefiting the Mayor’s initiative to have Rochester Police Department
assign an officer to each district of the inner-city. The police officer designated
to the district that Theodore Roosevelt School No. 43 will be responsible for
coming in and teaching students about good decision-making skills to help
them lead a safe and healthy life through short educational seminars. This
program is a great way to educate students about saying “no” to recreational
drug use outside of the classroom. It’s also a great way to build relations and
break communication barriers between the police force and students; it
creates an open line of communication between the student and the police
officer.
MEASUREMENTS
• Look for correlation between increased media relations and overall
attendance at events
• Look at increase in communication and engagement with teachers, school
officials (emails, phone calls, conferences, letters)
• Measure increase in phone numbers collected for robo-calls at the beginning
of the year
• Measure how many phone calls and texts actually went through at the end of
the month
• Measure increase in email list sign-ups and replies

9.
Objective #2: To increase involvement of students and parents/guardians with
Theodore Roosevelt School No. 43 school functions by 10% by June 2016.
Strategy #1: Establish a mutually beneficial relationship between parents/guardians
and Theodore Roosevelt School No. 43’s staff.
Rationale: Parental/guardian involvement in school functions have been proven to
enhance academic performance, lead to better classroom behavior, better student
attendance, a decrease in student drug and alcohol use, and increase in teacher
morale, and promotes the building of healthy relationships between
parents/guardians and their children.
Tactic #1: Restore Theodore Roosevelt School No. 43 Parent Teacher
Association. This will be accomplished through the parents having an
increased involvement and execution with planning school functions. The
parents will also be encouraged with the implementation of the parental
rewards system. Parents will be rewarded with “Bear Bucks.” The restoration
of Theodore Roosevelt School No. 43’s Parent Teacher Association will build
personal and trusting relationships between the faculty/staff and the
parents/guardians of the students of Theodore Roosevelt School No. 43.
Tactic #2: Hold a parent/guardian faculty/staff mixer. Faculty members and
parents will be invited to a mixer held at the school. This mixer will have
catering sponsored by one of the many relationships the school has already
developed (ex: Foodlink) . This gives a chance for parents and student’s
teachers to develop a relationship. Relational development is important
because it can enhance the perception of the school, build partnerships,
create a better environment, remove pre-existing tensions, that can ultimately
lead to more parents.
Tactic #3: Incorporate social interaction to every event so social skills will be
learned. Students will be able to interact with students, parents with parents,
etc.
Tactic #4: Develop a program called PawParent. PawParent will allow the
parent to review their child’s grades, attendance, and information online.They
will have their own account to privately view their child’s performance in
school. Parents will have the option to message staff directly if they have any
questions or concerns. We want to give parents as many opportunities to
monitor their children's grades hoping to increase involvement in their
childrens education

10.
MEASUREMENTS
• Have “focus groups” of students share if they attended the events (during the
school day) and the ones that did can share their experience
• Have kids “rsvp” to events in school and then take attendance at the door
• Measure increase in attendance for pep rallies and sports sign-ups at the end
of the school year
• Measure increase in attendance for school clubs that already exist
• Take parent and student attendance at the door on each night of events.
• Count the number of health forms collected at the beginning of the school
year
• Have parents sign acknowledgment that they received the calendar of school
events
• Take count of how many honey jars/bear bucks are given out at each event
add up at the end of the year
• Count number of parents that attend PTA sessions
CONCLUSION
Theodore Roosevelt School No. 43’s “Roaring with Pride, Striving for Excellence”
is a public relations campaign that hopes to increase parent/guardian
participation at events and overcome communication barriers. The campaign
contains a communications and yearly-event plan as well as an overall goal,
theme, and messages for the school.
It is important to make sure you don’t have a parent involvement disconnect and
to always communicate in the best way possible with enthusiasm and
excitement. It is important to know why parents say they are not more involved
and figure out a way to get them to participate. Parents, students and staffs trust
is important in gaining achievement.
Our educational knowledge within public schools and with applying what students
have learned in class helped us to create a communications and yearly-event
plan as part of phase 1 of our public relations plan. Phases 2 and 3 will be
determined but will be part with implementing and measuring the campaign. After
implementing this plan, the city school will see an increase in participation among
parents/guardians and students.
The PRIMA Group expressed the goals of the schools after school events
through their “Roaring with Pride. Striving for Excellence.” campaign in attempt to
gain more participation and overcome barriers to communicate.

11.
COMMUNICATIONS PLAN
(Adapted from John H. Wherry, Ed.D., President of The Parent Institute, report “Parent
Involvement: Nine Truths You Must Know Now.”)
Goal: To get parents/guardians engaged in school functions at Theodore Roosevelt
School No. 43 by forging partnerships and providing value to parents, employees,
and the public through two-way communication that includes outgoing and
incoming communications.
Guidelines
1. Theodore Roosevelt School No. 43 “Roaring With Pride. Striving For
Excellence,” theme will be consistent in all messaging.
2. Get the critical points across in less than 30 seconds of the parent looking at
the flyer/publication.
3. Limit a newsletter to one sheet of paper
Copy
1. Write strong, attention-getting headlines. In both print and online, the
reader’s eye goes first to the headline (or subject line on email). The headline
is your best, and sometimes only, chance to deliver your message.
2. Use bigger, bolder type for headlines.
3. If there is an addition of text, keep the message short. 75-100 words max.
4. Use simple, plain language – fourth grade reading level. Use the readability
utilities built into most word processing programs. Short words, short
sentences, and avoid paragraphs.
Visuals
1. Add an illustration or photo
2. “Roaring With Pride. Striving For Excellence” logo should be placed on all
materials
3. All brochures and flyers should be consistent in two pantone colors
P.T.A.
1. Use to promote all events.
2. Hand out calendars to people attending the PTA.
3. Reiterate Bear Bucks incentive at each meeting and give parents this
incentive if they attend and/or participate in PTA meetings.
ProDad
1. Use influencers to promote events.
2. Hand out calendars to all people attending.
3. Reiterate Bear Bucks incentive at each meeting and give parents and
incentive if they attend and/or participate.
T-Shirt
1. Logo and slogan on front with a list of major events on back, for e.g. Boo
Bash.

12.
2. Hand out to students at the beginning of each new calendar year.
3. Have a new t-shirt design encompassing school spirit each year after.
Emails
1. Send out before every event
2. Use simple working and pictures to get the message across.
3. Have RSVP option to see how many people are planning on attending
Phone Calls
1. Leave messages for events if there is no answer (strong incentive to check
messages)
2. Have date and time said first in phone calls
3. If transportation is provided, say in message, as well as the incentive for
going (Bear Bucks and Honey Jars)
Text Message Blast
1. Use picture in text message for simplicity
2. Easily seen by anyone with a cell phone
Radio Station WDKX (Once a relationship is developed)
1. Promote the bigger events (e.g. Boo Bash)
2. Let radio station know in advance so they can schedule it for on-air
Calendar: November – October
1. Pictures and simple wording
2. Name
3. Date
4. Time
Bear Bucks
1. Announce at open house
2. Remind in email and phone calls
3. Remind what Bear Bucks and Honey Jars can purchase at each event
4. For larger events, mention double or more Bear Bucks and Honey Jars
Transportation
1. If provided, put in promotion
2. Have sign-ups for transportation for upcoming events
YEARLY EVENTS PLAN
Hold Events on Friday Nights at 6:00p.m. (First 2 or 3 Fridays of the Month
barring vacations).
Mission Statement/Theme: One Community, One School, One Family.

13. September: Welcome back to school!
A) Open House
i) Goal
(1) To introduce and welcome parents and students with the
school, and the school resources
(2) Have health appraisals filled out by parents
(3) Introduce the theme “We Roar with Pride”
(a) Introduce concept of parents Collecting the Honey
Jars and Bear Bucks at each event
ii) Incentives
(1) Students
(a) Raffle off school supplies
(2) Parents
(a) Introduced to the teachers
(b) Must be present for students to enter raffle
iii) Learning Component
(1) Have learning seminars
(a) How to for Homework
(b) Learn the setting/atmosphere of the school
B) Corn Roast/Family Dinner
i) Goal
(1) Have parents connect with other parents
(2) Provide free dinner for students and parents
(3) ProDads coordinates Division 1 Event
ii) Incentives
(1) Students
(a) Free food
(b) Hang out with friends
(2) Parents
(a) Free food
(b) Honey Pots
iii) Learning Component
(1) Social Skills
C) Food Link Nutrition Class: How to Pack a Healthy Lunch
i) Goal
(1) Educate parents on how to provide healthy and affordable
lunches
ii) Incentive
(1) Kids

14. (a) Free food
(2) Parents
(a) Know how to make a healthy lunch
(b) Raffle off a food basket
(c) Honey Pot
iii) Learning Component
(1) How to create healthy lunch
(2) Aspects of a healthy lifestyle
October: Falling Into Fall
A) Boo Bash
i) Goal
(1) Strengthen YMCA Monroe Ave Partnership
(2) Host costume contest, bobbing for apples, mummy wrap
B) Haunted House and Pumpkin Contest
i) Goal
(1) Have students and teachers create haunted school
(2) Have families create pumpkin art at home, then bring in to
the school to enter contests
ii) Incentive
(1) Students
(a) Earn Prize for pumpkin contest
(b) Parents
(c) Earn 2 honey jars
iii) Learning Component
(1) Art, creative, and motor skills
(2) Self-expression
C) Trick or treat for Honey Pots
i) Goal
(1) Hide honey jars around the school
(2) Honey Jars will be filled with school supplies and gift cards
ii) Incentive
(1) Students
(a) Chance to hang with friends
(2) Parents
(a) Earn Supplies
ii) Learning Component
(1) Reading skills
(2) Will gain supplies for reading and writing skills

15. (3) November: Give Thanks!
November: Give Thanks
A) Gobble Gobble Turkey Social
i) Goal
(1) Have everyone write down what they are thankful for on a
big poster
(2) Host a Turkey Dinner Parent Teacher Night at the YMCA
(3) Nothing formal, just a place for teachers and parents and
students to mingle
(4) Offer a few activities for everyone to take part in
(a) Turkey Tag
(b) Make your own Cornucopia
ii) Incentive
(1) Students
(a) Get to know teachers in informal environment
(b) Free dinner
(c) Social event with friends
(2) Parents
(a) Get to know teachers in informal environment
(b) Free dinner
iii) Learning Component
(1) Learn about the others
(2) Learn the importance of giving thanks
(3) Shows unity
B) Thanksgiving Craft Night
i) Goal
(1) Make fun Thanksgiving inspired crafts
(2) Have as the Thanksgiving party at YMCA Monroe Ave
ii) Incentive
(1) Students
(a) Make fun crafts with friends
(2) Parents
(a) Collect honey pots with gift cards to food places
iii) Learning Component
(1) Learn fun crafts
C) National Hug a Bear Day November 7th
i) Goal
(1) Create school spirit inside of the school

16. (2) Have bear mascot walk around school all day and give
students a hug
(3) Have students vote on what teacher will wear the bear
costume
(4) Have classes end early that day, and everyone can make a
bear craft
(5) Takes place during the school day
ii) Incentive
(1) Students
(2) Raises school spirit
iii) Learning Component
(1) Learn about bears
(2) Learn the feeling of school spirit and pride
December: Holidays are here!
A) Holiday Concert
i) Goal
(1) Students will showcase what they have learned in their
music club/groups for their parent/guardian
ii) Incentive
(1) Students
(a) Get to show off the work they have done
(2) Parents
(a) See what their kids have been doing in school
(b) Honey Jar
iii) Learning Component
(1) Students will mainly learn during the school hours in order
to perform after school
(2) Music skills
(3) Manners in putting on a concert
B) Gingerbread House Making (Monroe Ave YMCA)
i) Goal
(1) Have students create a gingerbread house with their family
ii) Incentive
(1) Students
(a) Prizes for most creative/other categories
(b) Hang out with friends/family
(2) Parents
(a) Honey Jar

17. (b) Decorations for their home
iii) Learning Component
(1) Creative and motor skills
C) Gift night, unwrapping gifts
i) Goal
(1) Have it as a secret gift giving event. Each family will get
“secret” family to buy a gift for than exchange at event.
Also, can have it as a gift wrapping lesson where they learn
how to wrap a gift.
ii) Incentives
(1) Students & Parents
(a) Receive gift
(b) Receive two honey jars
iii) Learning Component
(1) Gift of giving-not only thinking about the gifts they get this
time of year but how giving can make others and
themselves just as happy.
(2) Learn to wrap gifts
January: Winter Blues
A) Spaghetti Dinner/Cooking Class (Food Link)
i) Goal
(1) To get parents and students involved in cooking
(2) To create bonding among students and parents at school
(3) To strengthen a school relationship with Food Link
ii) Incentives
(1) Students
(a) Free Food
(b) Free Cooking Lessons
(2) Parents
(a) Free Food
(b) Free Cooking Lessons
iii) Learning Component
(1) Cooking lessons
(2) Lessons about Nutrition
B) Disney Movie Night
i) Goal
(1) To create bonding among students and parents at school

18. (2) Provide free snacks and an educational movie as well as a
regular kid movie
ii) Incentives
(1) Students
(a) Free Snacks
(b) Fun time with friends
(2) Parents
(a) Free Snacks
iii) Learning Component
(1) Social Skills
(2) Educational Movie
C) Dance In The Gym
i) Goal
(1) To get students physically active
(2) To create bonding among students and parents at school
(3) Provide snacks and raffle items for parents and prizes for
students
ii) Incentive
(1) Kids
(a) Free Snacks
(b) Free Prizes
(2) Parents
(a) Free Snacks
(b) Raffle Items
iii) Learning Component
(1) Physical Activity for Students and Parents
(2) Social Skills
February: Love
A) Family Movie Night (Disney) at the YMCA
i) Goal
(1) To create bonding between students and their family at
school
(2) Provide healthy snacks
(3) Provide a movie with positive values that both students and
families will enjoy
ii) Incentive
(1) Kids
(a) Free Snacks
(b) Movie

19. (2) Parents
(a) Free snacks
iii) Learning Component
(1) Social Skills
(2) Values displayed in movie
​​B)​​Healthy goodies for Valentines day (Food Link)
i) Goal
(1) Dedicate a night of socialization and healthy goodies for valentines
day for guardians and students
(2) Raffle
ii) Incentives
(1) Kids
(a) Free snacks
(b) Socialization with friends and classmates
(2) Parents
(a) Free healthy snacks
(b) Socialization with other parents
iii) Learning Component
(1) Educated about healthy, yummy snacks
March: Lucky for you!
A) Family Bingo Night
i) Goal
(1) To have parents and students bond with one another
ii) Incentives
(1) Students
(a) Prizes
(b) Snacks
(c) Fun night with friends
(2) Parents
(a) Bond with their childrens
(b) Honey Jar
(c) Prizes for parents
iii) Learning Component
(1) Learn about opportunities for students to earn school
supplies
(2) Make it a trivia game, correct answer earns a spot on the
board

20. B) School-wide hunt for gold coins
i) Goal
(1) Students earn coins to apply to supplies, grades
ii) Incentives
(1) Students
(a) Extra credit
(b) Supplies for the school year
(c) Fun activity with friends
ii) Parents
(a) Honey Jar
(b) Bond with their children
iii) Learning Component
(1) Hunt is around school, clues are from lessons
(2) Theme could be around a specific book or history
month
C) Zumba
i) Goal
(1) To have a fun night of exercise with students
(2) Parents have the opportunity to socialize with one another
ii) Incentives
(1) Students
(a) Students to to exercise
(b) Fun activity with friends
(2) Parents
(c) Honey Jar for attending
(d) Bond with children
(e) Chance to exercise
iii) Learning Component
(1) How to effectively exercise
(2) Healthy eating habits
April: Spring has Sprung!
A) Olympics (located at YMCA)
i) Goal
(1) To have a fun night of exercise, and team-building activities
(2) Have parents socialize and get to know each other
ii) Incentives
(1) Students
(a) Free Pizza and soda after activities

21. (b) Pick prizes for competing
(2) Parents
(c) Collect honey-pot for attending
(d) Take a free class at the Y with kids for attending
iii) Learning Component
(1) Playing games encourages other healthy habits
(2) Playing and competing with teams helps problem-solving
skills
B) Get Ready for State Testing
i) Goal
(1) Introduce parents and students to the testing process that
will happen at the end of the year
(2) This will prepare the students, and make the test less
intimidating
(3) Have informational sessions on how to prepare
(4) Have fun games, such as Amazing Race (already at school)
to make appealing to students
ii) Incentive
(1) Students
(a) Have food
(b) Social Event to hang with friends and learn
(2) Parents
(a) Have food
(b) Encourages their children to do well in school
iii) Learning Component
(1) Teach about the test so it can be approachable
(2) Teach study tips and tricks
(3) Show how to create a study guide and whatnot
(4) Reiterate key components
C) Science Fair (Partner with local high school)
i) Goal
(1) Spark creativity and knowledge of science
(2) Improve parent-student homework relationship (working
together on projects)
(3) Establish trust with older students
ii) Incentives
(1) Students
(a) Get to take a trip to a high school

22. (b) Chance to see other student’s projects and demonstrations
(c) Prizes given out for different categories of projects
(2) Parents
(d) Collect honey-pot for helping with project
(e) Helps their own literacy and spending quality time with kids
iii) Learning Component
(1) Taking scientific concepts and putting them to use
increases interest of science
(2) Learn about other scientific concepts from demonstrations
other projects
May: Mother’s Month
A) Muffins for Mom
i) Goal
(1) Have students and their motherly figures come in and make
muffins with FoodLink or YMCA Look Who’s Cooking
(2) Improve relationship between parents and school
(3) Show how easy it is to all work together to create a final
masterpiece
(a) Possibly put all cupcakes together at the end to
make one larger image
ii) Incentive
(1) Students
(a) Learn how to cook yummy food
(b) Bond with mothers during this special holiday
(2) Parents
(a) Mothers given the chance to bond with their child
(b) Learn how to cook
iii) Learning Component
(1) Math
(a) Have students measure out ingredients
(2) Team Work
(a) Work together to make one big cupcake collage
(3) Communication
(a) Must convey how they want the cupcakes to look
B) Let’s Grow Together- Planting a garden
i) Goal
(1) Have students plant a garden that can be maintained for
many years

23. (2) Have students learn responsibility on how to plan and grow
a garden
(3) Can have a ribbon cutting ceremony to officially open the
garden
(4) ProDad’s Club can help create garden
ii) Incentive
(1) Students
(a) Can have contests to see how the garden will be
designed, and the layout
(b) A consistent project that will grow for years
(i) Motivation to continue the hard work
(2) Parents
(a) Can come to the opening of the garden to see their
student’s hard work
iii) Learning Component
(1) Science
(a) Work directly with the science classes to show how
plants grow
(i) This may mean having the garden be an
upperclassmen project, and something for
young students to look forward to
(2) Responsibility
C) Spring Concert
i) Goal
(1) Students will showcase what they have learned in their
music club/groups for their parent/guardian
ii) Incentive
(1) Students
(a) Get to show off the work they have done
(2) Parents
(a) See what their kids have been doing in school
(b) Honey Jar
iii) Learning Component
(1) Students will mainly learn during the school hours in order
to perform after school
(2) Music skills
(3) Manners in putting on a concert
D) Dr. Seuss Pep Week

24. i) Goal
(1) Create school spirit and the feeling of unison
(2) Elements of Pep Rally
(a) Dress up Day
(b) Have each grade focus on a different theme/book by
Dr. Seuss, and create a project on it
(c) Have pep rally take place the school
(d) Have Dr. Seuss Party/ Work Exhibit for the YMCA
Party
ii) Incentive
(1) Students
(a) Learn the importance of the Dr. Seuss themes
(b) Learning can be goofy and fun!
(2) Parents
(a) See the work their child has done
iii) Learning Component
(1) Learn the importance of the themes in the Dr. Seuss books
(2) Have themes brought into the classroom
June: Father’s Month
A) Donuts for Dad: Kids come in and make healthy Father’s Day goodies with
their fathers/guardians with Food Link
i) Goal
(1) Have students bond with their father figure and make food
with them for fathers day.
ii) Incentive
(1) Students
(a) Having this be the gift to their father for fathers day
(b) Free food
(2) Parents
(a) One of the last chances to earn honey jar
(b) Bonding
(c) Ideas on how to make healthy snacks for their family
iii) Learning Component
(1) How to make healthy snacks
B) Pro Dad Division 1 event held at YMCA
i) Goal
(1) To get students involved in sports
ii) Incentive
(1) Students

25. (a) Playing sports with friends
(b) Learning a sport they may like
(c) Prizes for winning team in competition?
(2) Parents
(a) Being able to watch their kids play
(b) Honey jar
iii) Learning Component
(1) Athletic Skills
(2) Sportsmanship
(3) How to work with a team
C) Field Day
i) Goal
(1) To create a fun day for parents and kids to
attend-cookout, games, etc.
ii) Incentives
(1) Students
(a) Hang out with friends
(b) Prizes for winner of the variety of games?
(c) Free food
(2) Parents
(a) Honey jar prize will get handed out at this event
(b) Free food
iii) Learning Component
(1) Social Skills

26. References
ABL Master Presenters · Action Based Learning. (n.d.). Retrieved April 27, 2015, from
http://abllab.com/about-us/
Ellis, J. (2011, February 6). Reasons Parents Don't Participate in School Activities. Retrieved
April 27, 2015, from http://www.ehow.com/info_79028
http://www.ehow.com/info_7902836_reasons-dont-participate-school-activities.html
Tips and Ideas for Middle School Events. (n.d.). Retrieved April 27, 2015, from
http://www.ptotoday.com/pto-today-articles/article/1141-tips-and-ideas-for-middle-school-events
Vella, S, Oades, L, & Crowe, T 2013, 'The relationship between coach leadership, the
coach–athlete relationship, team success, and the positive developmental experiences of
adolescent soccer players', ​Physical Education & Sport Pedagogy​, 18, 5, pp. 549-561,
SPORTDiscus with Full Text, EBSCO​host​, viewed 3 April 2015.
What are Interpersonal Skills? (n.d.). Retrieved April 27, 2015, from
http://www.skillsyouneed.com/interpersonal-skills.html
Wherry, John H. ​Parents Involvement: Nine Truths You Must Know​. Rep. Fairfax Station:
Parent Institute, 2010. Print.
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