Why Social Media Monitoring Matters
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A brief presentation on why understanding and monitoring social media is critical to business intelligence. The adoption and use of social media is still evolving, understanding this emerging technology and how consumers are changing the way they research, purchase and refer is critical for establishing social business intelligence.
![Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc. Perspective on Social Media A number of very important people have made some very important points about social media: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Why Social Media Monitoring Matters
- 1. REAL TIME SOCIAL ANALTYICS Collective Intellect Why is Social Media Monitoring Important? Spring 2011 Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
- 3. We’re not going to Twitter our way to a revolution
- 4. Consumers don’t want relationships with brands or companies
- 5. Social media is yet another channel to reaching an audience
- 6. Mentioning what you had for lunch on Twitter makes some people crazyNo argument here, at least, from me. This all makes sense. So far, so good.
- 8. Unstructured data is expected to grow, with estimates pegging the compound annual growth rate (“CAGR”) at 62% from 2008-2012
- 9. In 2010, it is estimated that 59.2% of adult internet users will visit social network monthly, up from 52.4% in 2009
- 10. Researchers predict a steady rise in social media users by 2014, with two-thirds of all internet users, 164.9 million people, visiting social networks on a regular basis. People areadopting social media platformsand producing content. The volume of social media conversations, unstructured data, will continue to grow.
- 12. Ever been the last person to hear a story, which has changed and morphed into an unrecognizable version of the original tale?
- 13. What is the definition of a conversation? An exchange of images? Video responses or a blog comment?It is important to make sense of how your organization is perceived and the language used to describe your company’s brand, offering or product. Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.
- 18. Brand references
- 22. 1396 Henry Dr
- 23. Manchester, UK
- 25. Married, 21
- 26. Income 35 K / Yr
- 28. Supernatural
Editor's Notes
- I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
- I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
- I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
- I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
- I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
- I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
- I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time