ColemanWick is a full-service market research and analytics firm that offers custom, scalable solutions to your company or organization’s marketing and sales problems and opportunities. We provide insight on new products and services, market development, industry assessment, customer acquisition and retention, brand perception, as well as channel, sales, and messaging optimization. We have experience in providing solutions for the manufacturing, tourist destinations and local attractions, healthcare, higher education, and technology industries, among others.

2. MARKET RESEARCH
new product / service development
new market development
customer acquisition / retention
channel / messaging optimization
market / industry assessment
brand awareness / perception
retain, reclaim & reactivate customers
sales
promotion
pricing
site selection
ANALYTICS

3. QUANTITATIVE
survey design / execution / analysis
data collection
sampling
statistical analysis / factor / conjoint
regression
forecasting
modeling
statistical analysis
perceptual mapping
ANALYTICS
QUALITATIVE
focus groups / moderation
in-depth interviews
panel
executive interviews
recruiting
secondary research

4. WICKEQ
Our proprietary process of assigning weights to
external and internal factors in order to pinpoint the
optimal research and analytic solution for each project
WE CONSIDER…
Timeframe
Politics
Economics
Current situation
Target market

5. manufacturing
health care
technology
sites/destinations
education

6. CASE STUDIES

7. THE CORNER BAR

8. OBJECTIVES
Determine bar name
Increase ticket sales to Millennials
Inform food/drink choices
Decisions on ambience (style, decor, music)
METHODOLOGY
CW conducted market research with four
focus groups

9. OUTCOME

10. "The Corner" Bar

11. Brantley, Kluber et al visuals

12. 30 Craft Beers

13. ETHNOGRAPHIC PROJECT

14. OBJECTIVES
Increase average fan expenditure per visit
through better understanding of fan behavior
and decisions
METHODOLOGY
CW conducted observational market
research with ‘ride-a-longs’ -- collecting data
by shadowing and observing four families
from leaving their neighborhood to leaving
the ballpark

15. OUTCOME

16. Organization greatly advanced its understanding of fans' commuting &
parking habits, food purchase decisions, what captured/kept interest of
kids and parents, fans' spending habits at game

17. Gained understanding of which promotions/incentives prompt people to
attend given games

18. Determined how Indians can best reach target audiences

20. OBJECTIVES
To validate need for hose couplings in
fracking industry
Maintain perception as industry leader
METHODOLOGY
In-depth interviews with shop floor and
general managers
Quantitative survey

21. OUTCOME

22. Enhanced ability to target true buyers

23. Decision to roll out this new product

24. Gained insights into how to out-maneuver competition

26. OBJECTIVES
Detailed understanding & breakdown of
recent ad campaign's effectiveness
METHODOLOGY
Surveys on media consumption habits &
brand perception prior to & after campaign

27. OUTCOME

28. Baseline brand perception score

29. Understanding of impact campaign had on the Museum's brand

30. Highest attendance in over a decade

31. SOME OF OUR CLIENTS

32. HOW CAN CW WORK WITH
YOU?
Partnerships Vendor

33. Q & A