The team drafted an evaluation plan prior to hosting their event that outlined how they would assess costs, communication tactics, attendance, and feedback. Their evaluation results found that while attendance was lower than expected, they stayed within budget and received positive feedback. Most attendees enjoyed the film and panel discussion but were unfamiliar with the organization and local resources beforehand.

1. Evaluation Plan and Results
Prior to hosting the event, the team drafted a plan for
evaluating its overall success. In particular, the team
outlined the ways in which it would evaluate the cost of the
event, the timeliness of its communication tactics, the total
attendance of the event, and any feedback received from
attendees. The following section outlines this plan in more
detail. It also includes the team’s overall evaluation of the
event according to this plan.
● Evaluation Plan
○ Costs vs. Budget
○ Timeliness of Tactics
○ Participation/Involvement
○ Publicity
○ Feedback
● Evaluation Results
○ Costs vs. Budget
○ Timeliness of Tactics
○ Participation/Involvement
○ Publicity
○ Feedback
Eat Greater Des Moines: Evaluation Plan and Results

2. Evaluation Plan: This plan outlines the ways in which we plan to evaluate the success of our
event. In particular, it will examine the following factors: costs vs. budget, timeliness of tactics,
participation/involvement, publicity, and feedback.
Costs vs. Budget:
● The team was asked by Eat Greater Des Moines to make this a cost-free event.
Consequently, the team will keep the total cost of the event as close to $0.00 as possible
by acquiring sponsorships from various organizations, particularly organizations
associated with Central College.
● The team will evaluate its success in maintaining this budget by producing a detailed
record of the expenses of this event.
Timeliness of Tactics:
● The team will review the date of the submission of our tactics against the deadlines that
were assigned in the tactics plan.
Participation/Involvement:
● The team will evaluate the success of this event in regards to participation by keeping a
tally of the number of attendees at the film screening.
● The team will also keep track of the number of questions asked during the panel and the
overall length of the discussion.
Publicity:
● To assess its success in publicizing this event, the team will review the number variety of
publicity items we created to promote the film screening.
Feedback:
● The team will assess the response to this event by measuring the increase in visits to Eat!
Greater Des Moines’ website against their background traffic level.
● The team will also measure the increase in “Likes” on the Eat! Greater Des Moines
Facebook page.
● The team will distribute a survey to attendees at the conclusion of the event (See
Appendix).
Evaluation Results: The following section assesses the success of our event according to the
plan outlined above. In particular, it evaluates our success in managing our cost vs. budget, in
completing our tactics in a timely manner, in measuring our event participation and involvement,

3. in publicizing our event, and in gathering feedback. It also addresses our success in delegating
tasks to individual team members.
Costs vs. Budget:
ITEM QUANTITY PRICE
PER UNIT
TOTAL PAID FOR BY:
Movie License 1 $ 300.00 $ 300.00 Student Senate
Posters/Flyers 50 $ 0.06 $3.00 Student Printing
Allowance
Church Bulletin Stuffers 200 sheets,400
total flyers
$ 0.06 $12.00 Student Printing
Allowance
Mailbox Stuffers 100 sheets, 200
total flyers
$ 0.06 $6.00 Student Printing
Allowance
Table Tents 60 $ 0.06 $3.60 Student Printing
Allowance
Refreshments N/A N/A $ 150.00 Green Pod
$474.60 Total Cost
● The total cost of this event was $474.60. However, most of this cost was offset through
the team’s partnerships with various on-campus groups.
○ Movie License- The entire $300.00 cost of the movie license was paid for by
Central College Student Senate.
○ Refreshments- The $150.00 needed for refreshments was provided by the Central
College Green Pods.
○ Printing of Tactics- The only other major budgetary item for this event was the
cost of printing the team’s promotional tactics. In total, the cost of printing these
tactics was $24.60. The team used their respective printing allowances provided
by Central College to cover this expense.
○ In summary, Eat Greater Des Moines was not required to provide any money for
this event. The team therefore met its goal of keeping the cost of the event as
close to $0.00 as possible.
Timeliness of Tactics:
● The team reviewed the date of the submission of tactics against the deadlines that we set
in the tactics plan and all date goals were met.
Participation/Involvement:

4. ● In total, 37 people attended this film screening. This number is much lower than the
original goal of 200 attendees.
● The discussion lasted 25 minutes and 6 participants contributed to the panel discussion.
Publicity:
● A total of 13 tactics were created to promote the event.
● These tactics came in a variety of types, including both print and electronic tactics. Based
on the survey results included below, it appears that the team’s most effective tactics
were the flyers and college announcements that were placed across campus. Networking
with professors and spreading news of this event by word-of-mouth also appeared to be
very effective in publicizing this event.
Feedback:
● We measured the increase in “Likes” on the Eat! Greater Des Moines Facebook page.
After one week, Eat Greater Des Moines received 18 more “likes” on their Facebook
page.
● Survey Feedback- The team received a lot of useful and positive feedback about this
event from the post-event survey. This data is outlined in detail below. The majority of
survey respondents reported that they enjoyed the film. From the results of this survey, it
can be concluded that most of the attendees were not familiar with Eat Greater Des
Moines prior to the event. Consequently, it can be concluded that this event achieved its
overall objective of raising awareness about this organization. In addition, to raising
awareness about EGD, the goal of this event was to raise awareness about food
sustainability issues in general. Both the film itself and the community leaders who lead
the post-film discussion shared a large quantity of information about food sustainability
and local resources like the Pella Farmers’ Market, The results of this survey indicate that
most respondents at least occasionally try to buy locally produced products, and
approximately half of them left the screening feeling that they were Familiar or Very
Familiar with their local food resources.
● Survey Results-
○ “How did you hear about this event?”
■ Friends: 9
■ News: 0
■ Faculty/Professors:7
■ Flyers: 5
■ College announcement;2

5. ○ “How well did you enjoy the film?”
■ Loved it: 13
■ Liked it: 11
■ Neutral: 0
■ Did not like: 0
■ Hated it: 0
○ “How familiar with Eat Greater Des Moines were you before this event?”
■ Very Familiar:2
■ Familiar: 0
■ Slightly familiar: 7
■ Not at all familiar: 15
○ “How involved with sustainability works are you right now?”
■ Very involved: 1
■ Slightly involved: 16
■ Not involved: 7
○ “How often do you opt for locally grown food?”
■ Always: 1
■ As much as possible: 5
■ Sometimes: 7
■ Occasionally: 10
■ Never:0
○ “How familiar are you with your local eating resources?”
■ Very Familiar: 4
■ Familiar: 9
■ Unfamiliar: 10
■ Not at all familiar: 1