3. is a source of competitive advantage for the
organisation” Hopkins et al. (2005: 2-3)
It influences an organisation’s business conduct
in the sense that it drives behaviour towards
customers, both internally and externally
Corporate culture
4. Companies gain STRENGTH and
PROSPERITY when their employees have
upheld “shared values” Deal and Kennedy’s (1982: 22)
Values become shared when reinforced, especially
by the managers of the organisation
5. Pennington (2006)
makes a compelling case
for leaders to choose an
organisational culture
which engages all
stakeholders in the
company’s mission.
Resulting benefits revolve
around effective
partnerships and teams,
and a focus on what is
good and not what
comes easy.
6. need recognition, and when made to
feel good, tend to repeat this
behaviour, thus reinforcing the
resulting culture.
lead to a preferred way of doing and
being which ultimately results in a
definite culture.
Shared
values
Corporate experience taught me……
recognises and reinforces certain
behaviours in similar ways to
conditioning.
A strong
culture
7. Shared values facilitate a process whereby individuals
feel they can contribute to the vision of the organisation.
Bellingham (2001: 18)
Values inform strategy
and establish purpose.
9. It describes a valueas “a code of behaviour, belief, or
material element that you intrinsically adopt or hold
important”
and suggests that it makes leadership sense to agree a set
of behaviours which result in capturing of team energy
because of the human tendency to value what people
need and believe in.
XenerGie.
10. Values of an OrganisationDeal and Kennedy (1982: 21)
“the essence of a
company’s philosophy for
achieving success, is
providing a common
sense of direction
for all employees and
guidelines for their day-to-
day behaviour”.
11.
12.
13. there has to be agreement by
all leaders in the organisation
as to the behaviours which
would underpin the chosen
core values, if they are to be
expected to support these
openly and willingly.
Change in behaviour,
rather than a change in
thinking, as the priority
Tony Manning
Research showed
14.
15. It’s about who you are, the values that
that you pass on to the next level of
leaders/managers to ensure alignment
in behaviour
It’s about who you are, the
values that you
endorse as a leader, and
the embodiment
of
those values that
you pass on to the
next level of
managers to ensure
alignment in
18. Significant Personal Learning
Phenomenology appropriate
Culture does facilitate strategy
Continuous reminders of role ensures focus
Contracting facilitates direction and results
Coaching in one’s mother tongue - preferable
19. Significant learning – Other coaches
The value of a combined group/individual
coaching approach
A process for reaching agreement within a
group of leaders re their preferred
organisational culture
The importance of contracting
Roles/Responsibilities/Confidentiality
The value of financial and other support
22. ORGANIZATION TRANSFORMATION
because people are best able to change when they
receive positive reinforcement from the primary
institutions in their lives: their families, schools and
work-lives.
PERSONAL
TRANSFORMATION
23. Valuesare priorities that tell you how to spend your time,
right here, right now. Pavlina (2007: 1)
“the main benefit of knowing your values is that you gain
tremendous clarity and focus”, and this facilitates
consistency in decision making and commitment to
action.
24. Personal experience …
“discovery and reflection upon personal
values” is best achieved through a trusting
one-on-one relationship, since values
represent a person’s innermost being,
forming the basis of all beliefs and directing
the individual’s behaviour.
25. The Thinking Environment as “a way
life and work and love and
everything human was meant to me”
Kline’s (1999: 19)
Editor's Notes
The most powerful, persuasive communication has a human element: "Communication can't feel genuine without the distinctive personality of a human element to provide context. The market is demanding that Brands “show up” when communicating - people want to see the real core values of the brand, not the idealized marketing pitch
Leaders consciously decide what they want their preferred culture to look like, to compare it to their current culture, and then to see how big the gap between the ideal and reality is. Then have to determine which leadership and management practices would best facilitate the mobilisation of the stakeholders in the organisation toward the preferred culture.