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1. Rapid Advertising

2. Strengths:
 Strategical thinking
 Analytical skills of the advertising environment
 Digital marketing knowledge

3.  ‘Free the Joy’
 Relates to joy gained from Cadburys products
 Focus on impulsiveness and spontaneous
moments
 ‘Flavour Conversations’
 Brand loyalty
 Social media platforms

4.  Heavily focused on existing customers
 More focused on the an older demographic of
target market
 Message more suited towards new customers
 Lack of point of purchase communication

5.  A shift in the target market to a younger
demographic
 Coincide with the social media platform
 Continue with emotion based persuasion
 More emphasise on point of purchase
communications

6.  Emotion Based Persuasion
-Appeal to a younger demographic
 Digital Marketing
- Key platform of target market
-Raise awareness of revised campaign
 Point of Purchase Communication
- Spur of the moment purchases
- Remind consumers