SlideShare a Scribd company logo
1 of 2
Download to read offline
Content Marketing
Content for Digital Marketing-
Content Marketing is a marketing strategy used to
attract, engage, and retail an audience by creating and
sharing relevant articles, videos, podcasts, and other
media. This approach establishes expertise, promotes
brand awareness, and keeps your business top of mind
when it’s time to buy what you sell. Content Marketing
is a long term strategy that focuses on building strong
relationships with your target audience by consistently
delivering high- quality, relevant content that educates
and, ultimately, sells. It is not a hard sell, though. Your
content should generate so much value that when a
prospective customer chooses to make a purchase, you
are the first person they think of and the authority they
trust most.
In contrast to one-off advertising, content marketing
shows that you actually care about your customers.
That is key to the strategy’s success. Today, more than
even before, people want to feel like they matter. The
world is louder and noisier now, and retaining
consumers’ attention and trust is a marketer’s most
valuable resource. Content marketing is also different
from copywriting. Copywriting is focused on
conversions primarily, while content marketing is
focused on building an audience. You can use both to
create content that educates and sells.
Why is it Important?
10 main benefits of content marketing:
Your Audience will stick around longer.
You’ll have better traction on social media.
Your audience will trust you.
You’ll generate more and better leads.
Original content can improve conversions.
Your business will become more visible thanks to SEO.
Great content can position your company as an
authority in your industry.
Quality content can build brand awareness.
You’ll cultivate loyal brand fans.
You’ll save money on your marketing strategy.

More Related Content

Similar to Content Marketing!.docx

Griffith-Week2-Content Marketing Programmesv1
Griffith-Week2-Content Marketing Programmesv1Griffith-Week2-Content Marketing Programmesv1
Griffith-Week2-Content Marketing Programmesv1guest5d2375
 
Why content marketing is important to a business
Why content marketing is important to a businessWhy content marketing is important to a business
Why content marketing is important to a businessPurple Dove Media
 
Why Demand Generation Matters In Marketing.pdf
Why Demand Generation Matters In Marketing.pdfWhy Demand Generation Matters In Marketing.pdf
Why Demand Generation Matters In Marketing.pdfPipeline Signals Inc.
 
How To Increase Online Visibility With Content Marketing.pdf
How To Increase Online Visibility With Content Marketing.pdfHow To Increase Online Visibility With Content Marketing.pdf
How To Increase Online Visibility With Content Marketing.pdfLet's Get Visible
 
How to Reap the benefits of content marketing
How to Reap the benefits of content marketingHow to Reap the benefits of content marketing
How to Reap the benefits of content marketingSikta Moitra
 
Content marketing trends 2014
Content marketing trends 2014Content marketing trends 2014
Content marketing trends 2014adverteaze.com
 
Content marketing Guide & Tips for Affiliate marketer & content Writter
Content marketing Guide & Tips for Affiliate marketer & content WritterContent marketing Guide & Tips for Affiliate marketer & content Writter
Content marketing Guide & Tips for Affiliate marketer & content WritterHmJamal
 
Content Marketing.pdf
Content Marketing.pdfContent Marketing.pdf
Content Marketing.pdfVINOTHANS1
 

Similar to Content Marketing!.docx (20)

GriffithCollege-ContentMarketingOverview
GriffithCollege-ContentMarketingOverviewGriffithCollege-ContentMarketingOverview
GriffithCollege-ContentMarketingOverview
 
IBAT-ContentMarketingOverview
IBAT-ContentMarketingOverviewIBAT-ContentMarketingOverview
IBAT-ContentMarketingOverview
 
Ibat Content Marketing Programmesv1 8
Ibat Content Marketing Programmesv1 8Ibat Content Marketing Programmesv1 8
Ibat Content Marketing Programmesv1 8
 
Ibat Content Marketing Programmesv1 8
Ibat Content Marketing Programmesv1 8Ibat Content Marketing Programmesv1 8
Ibat Content Marketing Programmesv1 8
 
DBS-Week2-Content-Marketing-Overview
DBS-Week2-Content-Marketing-OverviewDBS-Week2-Content-Marketing-Overview
DBS-Week2-Content-Marketing-Overview
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Griffith-Week2-Content Marketing Programmesv1
Griffith-Week2-Content Marketing Programmesv1Griffith-Week2-Content Marketing Programmesv1
Griffith-Week2-Content Marketing Programmesv1
 
Griffith-Week2-Content Marketing Programmesv1 8
Griffith-Week2-Content Marketing Programmesv1 8Griffith-Week2-Content Marketing Programmesv1 8
Griffith-Week2-Content Marketing Programmesv1 8
 
Why content marketing is important to a business
Why content marketing is important to a businessWhy content marketing is important to a business
Why content marketing is important to a business
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
content marketing
content marketing content marketing
content marketing
 
Why Demand Generation Matters In Marketing.pdf
Why Demand Generation Matters In Marketing.pdfWhy Demand Generation Matters In Marketing.pdf
Why Demand Generation Matters In Marketing.pdf
 
How To Increase Online Visibility With Content Marketing.pdf
How To Increase Online Visibility With Content Marketing.pdfHow To Increase Online Visibility With Content Marketing.pdf
How To Increase Online Visibility With Content Marketing.pdf
 
How to Reap the benefits of content marketing
How to Reap the benefits of content marketingHow to Reap the benefits of content marketing
How to Reap the benefits of content marketing
 
2. IBAT-OverviewContentMarketing
2. IBAT-OverviewContentMarketing2. IBAT-OverviewContentMarketing
2. IBAT-OverviewContentMarketing
 
IBAT-OverviewContentMarketing
IBAT-OverviewContentMarketingIBAT-OverviewContentMarketing
IBAT-OverviewContentMarketing
 
Content marketing trends 2014
Content marketing trends 2014Content marketing trends 2014
Content marketing trends 2014
 
Content marketing Guide & Tips for Affiliate marketer & content Writter
Content marketing Guide & Tips for Affiliate marketer & content WritterContent marketing Guide & Tips for Affiliate marketer & content Writter
Content marketing Guide & Tips for Affiliate marketer & content Writter
 
Content Marketing.pdf
Content Marketing.pdfContent Marketing.pdf
Content Marketing.pdf
 

More from MuskanHooda5

Marketing Communications
Marketing CommunicationsMarketing Communications
Marketing CommunicationsMuskanHooda5
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing MuskanHooda5
 
Marketing Tips@.docx
Marketing Tips@.docxMarketing Tips@.docx
Marketing Tips@.docxMuskanHooda5
 
Digital Marketing Strategy!!@.docx
Digital Marketing Strategy!!@.docxDigital Marketing Strategy!!@.docx
Digital Marketing Strategy!!@.docxMuskanHooda5
 
Marketing Tips.docx
Marketing Tips.docxMarketing Tips.docx
Marketing Tips.docxMuskanHooda5
 
Marketing Tips.pdf
Marketing Tips.pdfMarketing Tips.pdf
Marketing Tips.pdfMuskanHooda5
 
Content Marketing.pdf
Content Marketing.pdfContent Marketing.pdf
Content Marketing.pdfMuskanHooda5
 

More from MuskanHooda5 (9)

Web Analytics
Web AnalyticsWeb Analytics
Web Analytics
 
Marketing Communications
Marketing CommunicationsMarketing Communications
Marketing Communications
 
Short Form Video
Short Form VideoShort Form Video
Short Form Video
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
Marketing Tips@.docx
Marketing Tips@.docxMarketing Tips@.docx
Marketing Tips@.docx
 
Digital Marketing Strategy!!@.docx
Digital Marketing Strategy!!@.docxDigital Marketing Strategy!!@.docx
Digital Marketing Strategy!!@.docx
 
Marketing Tips.docx
Marketing Tips.docxMarketing Tips.docx
Marketing Tips.docx
 
Marketing Tips.pdf
Marketing Tips.pdfMarketing Tips.pdf
Marketing Tips.pdf
 
Content Marketing.pdf
Content Marketing.pdfContent Marketing.pdf
Content Marketing.pdf
 

Recently uploaded

What is Property Fields in Odoo 17 ERP Module
What is Property Fields in Odoo 17 ERP ModuleWhat is Property Fields in Odoo 17 ERP Module
What is Property Fields in Odoo 17 ERP ModuleCeline George
 
4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptx4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptxmary850239
 
The Shop Floor Overview in the Odoo 17 ERP
The Shop Floor Overview in the Odoo 17 ERPThe Shop Floor Overview in the Odoo 17 ERP
The Shop Floor Overview in the Odoo 17 ERPCeline George
 
(Part 1) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf
(Part 1) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf(Part 1) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf
(Part 1) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdfMJDuyan
 
(Part 2) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf
(Part 2) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf(Part 2) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf
(Part 2) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdfMJDuyan
 
4.4.24 Economic Precarity and Global Economic Forces.pptx
4.4.24 Economic Precarity and Global Economic Forces.pptx4.4.24 Economic Precarity and Global Economic Forces.pptx
4.4.24 Economic Precarity and Global Economic Forces.pptxmary850239
 
The role of Geography in climate education: science and active citizenship
The role of Geography in climate education: science and active citizenshipThe role of Geography in climate education: science and active citizenship
The role of Geography in climate education: science and active citizenshipKarl Donert
 
DBMSArchitecture_QueryProcessingandOptimization.pdf
DBMSArchitecture_QueryProcessingandOptimization.pdfDBMSArchitecture_QueryProcessingandOptimization.pdf
DBMSArchitecture_QueryProcessingandOptimization.pdfChristalin Nelson
 
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...Nguyen Thanh Tu Collection
 
Sulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesSulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesVijayaLaxmi84
 
Jordan Chrietzberg In Media Res Media Component
Jordan Chrietzberg In Media Res Media ComponentJordan Chrietzberg In Media Res Media Component
Jordan Chrietzberg In Media Res Media ComponentInMediaRes1
 
Objectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxObjectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxMadhavi Dharankar
 
The Emergence of Legislative Behavior in the Colombian Congress
The Emergence of Legislative Behavior in the Colombian CongressThe Emergence of Legislative Behavior in the Colombian Congress
The Emergence of Legislative Behavior in the Colombian CongressMaria Paula Aroca
 
DORA, ISO/IEC 27005, and the Rise of AI: Securing the Future of Cybersecurity
DORA, ISO/IEC 27005, and the Rise of AI: Securing the Future of CybersecurityDORA, ISO/IEC 27005, and the Rise of AI: Securing the Future of Cybersecurity
DORA, ISO/IEC 27005, and the Rise of AI: Securing the Future of CybersecurityPECB
 
DiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdfDiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdfChristalin Nelson
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxryandux83rd
 
Paul Dobryden In Media Res Media Component
Paul Dobryden In Media Res Media ComponentPaul Dobryden In Media Res Media Component
Paul Dobryden In Media Res Media ComponentInMediaRes1
 
Executive Directors Chat Initiating Equity for Impact.pdf
Executive Directors Chat  Initiating Equity for Impact.pdfExecutive Directors Chat  Initiating Equity for Impact.pdf
Executive Directors Chat Initiating Equity for Impact.pdfTechSoup
 

Recently uploaded (20)

What is Property Fields in Odoo 17 ERP Module
What is Property Fields in Odoo 17 ERP ModuleWhat is Property Fields in Odoo 17 ERP Module
What is Property Fields in Odoo 17 ERP Module
 
Israel Genealogy Research Assoc. April 2024 Database Release
Israel Genealogy Research Assoc. April 2024 Database ReleaseIsrael Genealogy Research Assoc. April 2024 Database Release
Israel Genealogy Research Assoc. April 2024 Database Release
 
4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptx4.9.24 Social Capital and Social Exclusion.pptx
4.9.24 Social Capital and Social Exclusion.pptx
 
The Shop Floor Overview in the Odoo 17 ERP
The Shop Floor Overview in the Odoo 17 ERPThe Shop Floor Overview in the Odoo 17 ERP
The Shop Floor Overview in the Odoo 17 ERP
 
(Part 1) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf
(Part 1) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf(Part 1) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf
(Part 1) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf
 
(Part 2) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf
(Part 2) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf(Part 2) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf
(Part 2) CHILDREN'S DISABILITIES AND EXCEPTIONALITIES.pdf
 
4.4.24 Economic Precarity and Global Economic Forces.pptx
4.4.24 Economic Precarity and Global Economic Forces.pptx4.4.24 Economic Precarity and Global Economic Forces.pptx
4.4.24 Economic Precarity and Global Economic Forces.pptx
 
The role of Geography in climate education: science and active citizenship
The role of Geography in climate education: science and active citizenshipThe role of Geography in climate education: science and active citizenship
The role of Geography in climate education: science and active citizenship
 
Chi-Square Test Non Parametric Test Categorical Variable
Chi-Square Test Non Parametric Test Categorical VariableChi-Square Test Non Parametric Test Categorical Variable
Chi-Square Test Non Parametric Test Categorical Variable
 
DBMSArchitecture_QueryProcessingandOptimization.pdf
DBMSArchitecture_QueryProcessingandOptimization.pdfDBMSArchitecture_QueryProcessingandOptimization.pdf
DBMSArchitecture_QueryProcessingandOptimization.pdf
 
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
 
Sulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesSulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their uses
 
Jordan Chrietzberg In Media Res Media Component
Jordan Chrietzberg In Media Res Media ComponentJordan Chrietzberg In Media Res Media Component
Jordan Chrietzberg In Media Res Media Component
 
Objectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxObjectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptx
 
The Emergence of Legislative Behavior in the Colombian Congress
The Emergence of Legislative Behavior in the Colombian CongressThe Emergence of Legislative Behavior in the Colombian Congress
The Emergence of Legislative Behavior in the Colombian Congress
 
DORA, ISO/IEC 27005, and the Rise of AI: Securing the Future of Cybersecurity
DORA, ISO/IEC 27005, and the Rise of AI: Securing the Future of CybersecurityDORA, ISO/IEC 27005, and the Rise of AI: Securing the Future of Cybersecurity
DORA, ISO/IEC 27005, and the Rise of AI: Securing the Future of Cybersecurity
 
DiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdfDiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdf
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptx
 
Paul Dobryden In Media Res Media Component
Paul Dobryden In Media Res Media ComponentPaul Dobryden In Media Res Media Component
Paul Dobryden In Media Res Media Component
 
Executive Directors Chat Initiating Equity for Impact.pdf
Executive Directors Chat  Initiating Equity for Impact.pdfExecutive Directors Chat  Initiating Equity for Impact.pdf
Executive Directors Chat Initiating Equity for Impact.pdf
 

Content Marketing!.docx

  • 1. Content Marketing Content for Digital Marketing- Content Marketing is a marketing strategy used to attract, engage, and retail an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell. Content Marketing is a long term strategy that focuses on building strong relationships with your target audience by consistently delivering high- quality, relevant content that educates and, ultimately, sells. It is not a hard sell, though. Your content should generate so much value that when a prospective customer chooses to make a purchase, you are the first person they think of and the authority they trust most. In contrast to one-off advertising, content marketing shows that you actually care about your customers. That is key to the strategy’s success. Today, more than even before, people want to feel like they matter. The world is louder and noisier now, and retaining consumers’ attention and trust is a marketer’s most
  • 2. valuable resource. Content marketing is also different from copywriting. Copywriting is focused on conversions primarily, while content marketing is focused on building an audience. You can use both to create content that educates and sells. Why is it Important? 10 main benefits of content marketing: Your Audience will stick around longer. You’ll have better traction on social media. Your audience will trust you. You’ll generate more and better leads. Original content can improve conversions. Your business will become more visible thanks to SEO. Great content can position your company as an authority in your industry. Quality content can build brand awareness. You’ll cultivate loyal brand fans. You’ll save money on your marketing strategy.