http://www.thebakerysf.com/launch Email Marketing Strategies That convert. 9 Tactics to Maximize Conversions 5 Tactics to Kill Conversions 5 Stages of Email Conversions 7 Tactics to Increase Conversion After The Email Is Open 16 Converting Words That Play On Fear 12 Conversion Words That Create A Sense Of Urgency 9 Conversion Phrases That Create A Sense Of Exclusivity 17 Conversion Words That Build Trust 8 Conversion Words That Make It Feel Clandestine 2 Most Important Conversion Words Email Statistics Per Industry Email Statistics Per Company Size

1. EMAIL STRATEGIES THAT CONVERT
LAUNCH TICKET

2. CLINT BROWN
LAUNCH COACH

3. EMAIL STRATEGIES
THAT CONVERT

4. LAUNCH TICKET
9 TACTICS TO MAXIMIZE CONVERSIONS
▸ Personalize in a personal way.
▸ 50-70 character subject lines is the dead zone
▸ Don’t sell what’s inside—tell what's inside
▸ 8p to midnight, in general, or whenever your audience is engaging
▸ Give something away
▸ Prepare for mobile

5. LAUNCH TICKET
9 TACTICS TO MAXIMIZE CONVERSIONS
▸ Email is twice as effective for conversions as social media
▸ Send email on the weekends
▸ You have 90 days, then you have to re-engage

6. LAUNCH TICKET
5 TACTICS TO KILL CONVERSIONS
▸ Too many images
▸ Not segmenting
▸ Too many choices
▸ Not a/b testing
▸ Not sending enough (send up to 3 per week)

7. LAUNCH TICKET
5 STAGES OF EMAIL CONVERSIONS

8. STAGE 1. AWARENESS
Goal: To show the value of your product or
service, provide educational content and
build a relationship with your subscriber.
Do: Educate, be helpful.
Don’t: Sell, give specific details of your
products/services too much, try to get your
subscribers to purchase.

9. STAGE 2. CONSIDERATION
Goal: To build a deeper relationship with your
subscriber, introduce them to your product/
service and nurture them with contextual or
targeted content.
Do: Provide educational content tailored to your
subscriber, deliver content that is product
specific, be helpful.
Don’t: Be too salesy, send content that isn’t
applicable to your subscriber.

10. STAGE 3. CONVERSION
Goal: To convince your subscriber to purchase.
Do: Talk about the benefits of your product/
service, show off your product/service, offer
discounts and promotions to convince subscribers
to purchase, create a sense of urgency to compel
subscribers to purchase right away.
Don’t: Overwhelm subscribers with sales assets
and sales calls.

11. STAGE 4. LOYALTY
Goal: To retain your customers and instill
loyalty by delighting subscribers with helpful
content and awesome service.
Do: Give helpful information, send educational
content relevant to your customers.
Don’t: Stop interacting with your customers or
adding value.

12. STAGE 5. ADVOCACY
Goal: To turn your customers into fans who
talk about your company and refer you to
their friends.
Do: Connect with your loyal customers,
keep delighting your customers with
awesome content and service.
Don’t: Forget about your customers.

13. LAUNCH TICKET
7 TACTICS TO INCREASE CONVERSION AFTER THE EMAIL IS OPEN
▸ Use retargeting to personalize your offer
▸ Promote an irresistible offer
▸ Use a clean design and a single call to action
▸ Use a P.S. to reiterate your offer
▸ Use the BAB copywriting formula - Before – After – Bridge
▸ Keep your copy short and sweet
▸ Incorporate a sense of urgency

14. LAUNCH TICKET
BONUSES IN DOWNLOAD
▸ 16 Converting Words That Play On Fear
▸ 12 Conversion Words That Create A Sense Of Urgency
▸ 9 Conversion Phrases That Create A Sense Of Exclusivity
▸ 17 Conversion Words That Build Trust
▸ 8 Conversion Words That Make It Feel Clandestine
▸ 2 Most Important Conversion Words
▸ Email Statistics Per Industry
▸ Email Statistics Per Company Size

15. THANK YOU. PLEASE
SHARE THIS VIDEO.
…and don’t forget your download.