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LOST LEADS
ALLUVIO
ALLUVIO
KEY STAFF
CLINT BROWN, CEO
HALEY KIESER, PROCESS ENGINEER
Alluvio’s team is
full of recovering
perfectionists who
...
ALLUVIO
Alluvio uses a systematic
approach to make an
organization’s workflow more
effective, more efficient, and
more capab...
1. PAST PURCHASERS
ALLUVIO
HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
▸ 1. Ask to join email list
▸ 2. Post Purchase Emails
▸ 3. Follow up...
ALLUVIO
▸ 5. Surprise discount to return
▸ 6. Remind customer of earned points or discounts
▸ 7. Say thank you
▸ 8. Let th...
ALLUVIO
▸ 9. Send reminders
▸ 10. Ask for feedback
HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
2. ABANDONED
SHOPPING CARTS
ALLUVIO
HOW TO GET ABANDONED CARTS TO BUY
▸ 1. Include a reminder of limited inventory
▸ 2. Offer limited time discount
▸ ...
ALLUVIO
▸ 6. Offer to help
▸ 7. Reminder of advantages: free shipping, ratings, etc.
▸ 8. Let them know how long you will ...
3. CONFERENCE
NETWORKING
4. SOCIAL MEDIA
FOLLOWERS
ALLUVIO
BENEFITS OF SOCIAL RETARGETING
▸ 1. Increase opportunities for conversion
▸ 2. Staying top-of-mind for prospects
▸...
5. THEIR SPAM FOLDER
ALLUVIO
HOW TO AVOID THE SPAM FOLDER
▸ 1. Use of words
▸ 2. Attachments
▸ 3. Cleanliness
▸ 4. Maintain your score
▸ 5. Get...
6. YOUR SPAM FOLDER
ALLUVIO
HOW TO KEEP LEADS OUT OF YOUR SPAM
▸ 1. Regularly check your spam folder
▸ 2. Add leads in communication to your s...
7. BOTTOM OF YOUR FUNNEL
ALLUVIO
WHY AREN’T THEY BUYING?
▸ 1. No clear call to action
▸ 2. Asked incorrectly
▸ 3. Selling the wrong product
▸ 4. In...
8. NEW EMAIL ADDRESS
ALLUVIO
BE PROACTIVE
▸ 1. Progressive profiling
▸ 2. Lead scoring
9. INBOX: ON VACATION
ALLUVIO
WHILE THEY ARE AWAY
▸ Task 1
▸ Reminder to review out of office replies
▸ Make note of data in email - store with y...
10. SEA OF EMAILS
ALLUVIO
CREATE A SYSTEM
▸ 1. Utilize contact web forms
▸ 2. Implement inbox management system
▸ 3. Flag important messages...
QUESTIONS?
INFO@ALLUV.IO
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How to Deal With Lost Leads

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Unfortunately, not all leads end up in your sales funnel. There are plenty of leads that end up getting lost along the way, no matter where that may be. In this class we will uncover 9 areas where your leads could be getting lost and methods to preventing those leads from getting lost in the future.

Published in: Business
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How to Deal With Lost Leads

  1. 1. LOST LEADS ALLUVIO
  2. 2. ALLUVIO KEY STAFF CLINT BROWN, CEO HALEY KIESER, PROCESS ENGINEER Alluvio’s team is full of recovering perfectionists who are obsessed with the flow of things.
  3. 3. ALLUVIO Alluvio uses a systematic approach to make an organization’s workflow more effective, more efficient, and more capable of adapting to an ever-changing environment. We work with unique businesses experiencing uncommon growth challenges to achieve strategic growth.
  4. 4. 1. PAST PURCHASERS
  5. 5. ALLUVIO HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN ▸ 1. Ask to join email list ▸ 2. Post Purchase Emails ▸ 3. Follow up campaign ▸ 4. Loyalty Club
  6. 6. ALLUVIO ▸ 5. Surprise discount to return ▸ 6. Remind customer of earned points or discounts ▸ 7. Say thank you ▸ 8. Let them know you miss them HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
  7. 7. ALLUVIO ▸ 9. Send reminders ▸ 10. Ask for feedback HOW TO ENCOURAGE PAST PURCHASERS TO BUY AGAIN
  8. 8. 2. ABANDONED SHOPPING CARTS
  9. 9. ALLUVIO HOW TO GET ABANDONED CARTS TO BUY ▸ 1. Include a reminder of limited inventory ▸ 2. Offer limited time discount ▸ 3. Include short & sweet survey ▸ 4. Use visuals of what was in the cart ▸ 5. Include links to cart
  10. 10. ALLUVIO ▸ 6. Offer to help ▸ 7. Reminder of advantages: free shipping, ratings, etc. ▸ 8. Let them know how long you will hold their cart HOW TO GET ABANDONED CARTS TO BUY
  11. 11. 3. CONFERENCE NETWORKING
  12. 12. 4. SOCIAL MEDIA FOLLOWERS
  13. 13. ALLUVIO BENEFITS OF SOCIAL RETARGETING ▸ 1. Increase opportunities for conversion ▸ 2. Staying top-of-mind for prospects ▸ 3. Improved traffic and web conversions ▸ 4. Increase brand awareness ▸ 5. Boost email marketing campaigns
  14. 14. 5. THEIR SPAM FOLDER
  15. 15. ALLUVIO HOW TO AVOID THE SPAM FOLDER ▸ 1. Use of words ▸ 2. Attachments ▸ 3. Cleanliness ▸ 4. Maintain your score ▸ 5. Get on their safe list
  16. 16. 6. YOUR SPAM FOLDER
  17. 17. ALLUVIO HOW TO KEEP LEADS OUT OF YOUR SPAM ▸ 1. Regularly check your spam folder ▸ 2. Add leads in communication to your safe list ▸ 3. Use filters
  18. 18. 7. BOTTOM OF YOUR FUNNEL
  19. 19. ALLUVIO WHY AREN’T THEY BUYING? ▸ 1. No clear call to action ▸ 2. Asked incorrectly ▸ 3. Selling the wrong product ▸ 4. Infrequent contact ▸ 5. Too much contact ▸ 6. Unrelevant content
  20. 20. 8. NEW EMAIL ADDRESS
  21. 21. ALLUVIO BE PROACTIVE ▸ 1. Progressive profiling ▸ 2. Lead scoring
  22. 22. 9. INBOX: ON VACATION
  23. 23. ALLUVIO WHILE THEY ARE AWAY ▸ Task 1 ▸ Reminder to review out of office replies ▸ Make note of data in email - store with your leads contact info ▸ Task 2 ▸ Alerts you when your lead is back in the office ▸ Reach out with more personal email
  24. 24. 10. SEA OF EMAILS
  25. 25. ALLUVIO CREATE A SYSTEM ▸ 1. Utilize contact web forms ▸ 2. Implement inbox management system ▸ 3. Flag important messages for follow-up ▸ 4. Create automated follow up campaign
  26. 26. QUESTIONS?
  27. 27. INFO@ALLUV.IO

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