66% of Small Business across USA don’t use a CRM. This is despite the CRM market being a $12B industry. We examine the factors behind why the adoption rate among Small Businesses is low. We collected data from 25 different sources to determine the huge cost in time and money of implementing a traditional CRM. Here’s a checklist that a CRM must satisfy to avoid being a huge drain on a Small Business’ resources.

1. Too complicated Lack of training Too much data entry Slow user adoption
$12 Billion
Annual spending on
Traditional CRMs
47%of employees
don't use their CRM
that is
$5.6B
wasted
74%of businesses have
poor CRM adoption
$
Total time it takes to fully implement a traditional CRM
Total time it takes to get an ROI
1-6 months
1 2 3 4 5 6
3 4 5
3-5 years
$$
40hrs $100/hr
=
$$ =
$4000
time taken
for training
training
consultant cost
1-1.5hrs $18.5/hr $610
spent each day
inspecting data
average cost
per employee
/employee/month
data entry cost
spent on training
72% 36% 51% 49%
of CRM users are ready to trade
unnecessary functionality in their
CRM systems for ease of use.
Simple, modern
Requires no training
Has a transparent
pricing that includes all
features
Has only the features
that you need
of CRM users say they use less
than half of the functionality
their CRM offers
of the popular traditional
CRMs offer feature based
pricing plans
is the average cost per hour
charged by a training
consultant for CRMs
72%
$100
90%
43%
Instead of ticking on the wrong
checkboxes for your CRM
Tick on the right
checkboxes
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Top reasons why CRM adoption is low?
A Traditional CRM Will Eat Your Business’
Time & Money