5. Survival Values
• Preoccupied with
survival, vulnerable,
• Logic: fight or flight
• Motivation: survive till
the next day
• Emotions: fear >
adrenaline rush of
surviving
• Solutions: Sooner the
better, simple, clear
6. Tribal Subculture
• Safety and security family
is paramount,
• “Our kind of people”
• Logic: history (what
worked in the past),
magical thinking
• Motivation: belonging
• Emotions: family love,
grief (fear of
aloneness/abandonment)
• Solution: Safety in
numbers and close bonds
7. Power-Independence
Subculture
• Rugged
individualists/cowboys
• Courageous, heroic,
• Fun loving
• Want freedom from
constraints and
regulations
• Logic: WIFM?
• Motivation: immediate
rewards
• Emotions: anger > victory
• Solution: Decision making
within boundaries
8. Traditional Subculture
• Conservatives, fundamentalist churches, military, police
• ONE truth, ideals (Knights of the Round Table)
• Are disciplined, clean, orderly, punctual, reliable, systematic
• Logic: Who needs logic when you have “the one truth?”
• Motivation: “higher purpose”
• Emotions: Acceptance > Guilt
• Solution: Find Super-ordinate value
9. Modern Subculture
•
Professional, scientists, business
people
• Materialistic, real world, strategic
thinkers, value achievement, success,
competition, winning
• Pragmatic, objective, creative, like to
think for themselves
• Logic: rational/logical
• Motivation: achieving, results,
success
• Emotions: “None”
• Solution: Continuous Learning, keep
them involved
10. Communitarian Subculture
• Non-profits, civil rights,
environmentalists
• Value healthy institutions, equality,
diversity, inclusion, cooperation,
collaboration, social justice
• Spiritual rather than religious
• Logic: Relativism: everyone’s truth is
truth, consensus decision making
• Motivation: sharing, harmony, no
person left behind
• Emotions: All emotions rank very
high, sympathy for the less fortunate
• Solution: Help them make a
difference, legacy
