What most people thought as an idle chatting platform today is an important networking platform, not only for individuals but also for organizations. We are talking about social media and social media networking.

1. Measure Your Online Effectiveness in Facebook Analytics
What most people thought as an idle chatting platform today is an important networking platform,
not only for individuals but also for organizations. We are talking about social media and social
media networking. Our interactions in social sphere are much more than mere words. The
statements, views and opinions that we share can well be verdicts, essential customer feedback and
has the power to add value.
Many of our posts concentrate on the relevance of having social media presence and keeping up
with multiple sites. However, it is crucial to monitor and evaluate how effective your marketing or
online PR efforts are. For instance, are you aware how much traffic your site generates from social
networking sites such as Twitter or Facebook? You must know these inputs to understand whether
your social media marketing efforts are working or not.
By now we all are aware that social media analytics tools are the only way to have a clear
understanding about where your site traffic is getting generated. However, Facebook today offers
advanced analytics that focuses on user demographics and shared content. Users are able to
download data concerning daily visits as well as the amount of comments and likes. You must bear
in mind that the data is focused entirely on the Facebbok page itself and it has nothing to do with
the organization’s homepage. Though there has been discussions sometime back that Facebook has
not been able to offer greater insights to web owners and marketers owing to its privacy concerns.
However, if you are using Facebook as your social networking platform then you can make the best
of the web analytics for Facebook introduced by eminent service providers. This innovative tool
effectively and quickly estimates the success of all your Facebook campaigns by using a mix of
analytical smarts along with creative Facebook analytics solutions. The solution offers quick results
for business to track web information, gets Facebook engagement metrics and real-time
distribution. It can also attain instant feedback on the way the content is performing. This helps
customers to optimize campaigns, features, products, interactions and contents quicker.
This apart, there is a simple virtualization interface the offers both trending views and drill down
capacities offering you predictive insights to arrive at smarter, faster business decisions even when
you have a huge pile of data to manage. It helps the user to attain insights to the main influences on
the K-factor and viral campaigns and understand what keeps the online audience engaged that can
influence the revenue generation.