4. 17% 18% 14% 14% 13% 15% 17% 17%
20% 23%
23% 24% 22% 22% 23% 23%
15% 12% 13% 13% 15% 14%
14% 9%
18% 14%
10% 11% 14% 15%
16%
16%
13% 15%
20% 15% 17% 17% 11%
12%
16% 18% 20% 23% 19% 18% 18% 22%
0%
20%
40%
60%
80%
100%
3rd Nov 10th Nov 17th Nov 24th Nov 1st Dec 8th Dec 15th Dec 22nd Dec
Client 1 Client 2 Client 3 Client 4 Cient 5 Client 6
SPEND BY WEEK
3rd November – 28th December 2015
CLIENT: A first look at Easter 2015
4
Weeks 45 - 52
5. CLIENT: A first look at Easter 2015
Spend by Week
3rd November – 22nd December 2015
5
£0
£500,000
£1,000,000
£1,500,000
£2,000,000
£2,500,000
£3,000,000
£3,500,000
£4,000,000
£4,500,000
£5,000,000
3rd 10th 17th 24th 1st 8th 15th 22nd
Client 1 Client 2 Client 3 Client 4 Cient 5 Client 6
November December
16%
27%
15%
17%
15%
10%
Discounters investment is
still strong going into
December, but CLIENT are #2
SOV behind Client 2 overall
for Easter period
CLIENT ARE #3 SOV
WITH 17%