2. >>> Clara’s Markets
Main markets
o Spain
o The Netherlands
o Facts & Figures
o BAT growth
o Opportunities to grow
Other markets
• Middle East - West-Germany - Cyprus - Greece
– Croatia – Slovenia – Liechtenstein Slovenia

3. The BAT in Spain since 2012
• 100 relevant universities in
Spain
• 57 Hot & Warm
• 4 in top 20 in Europe
• 24 partner unis in 2012
• 83% revisited in 2013
• 17 new universities added in
2013
 Only Hot and Warm
A TOTAL OF 3390 TT !!!!!
2nd position in EMEA after UK
Overall Increase
Spain
# of
Sessions Total TT
# of
Sessions Total TT
# of
Sessions Total TT
21 345 60 955 132 2090 3390 119%
201320122011

4. Why is the BAT so successful in Spain?
Spanish people abroad

5. Most recurrent areas of study

6. The BAT in Spain since 2012

7. Universities visited in 2012
Hot

8. Growth in 2013
0
50
100
150
200
250
2012
2013
Top schools

9. >>> Top Universities 2012/2013
-25
25
75
125
175
225
2012
2013
AP
AC
APC
AP
AC
APC
AP
AC AP
AP
AP
AP
AP
P
AP AP

10. Potential opp to grow in Spain
University-wise
o Syllabus integration
o Business Schools
o Masters & MBA PU
 Free retakes
 University reports
o Employer connections
o Job fairs
Student-wise
o Free retakes
o Student testimonial
o National student
o Public university
o Employer connections
o Better marketing
o Student brochure
o Business School students
o Master & MBA students
o Testimonials
o Employer connection growth

11. The BAT in The Netherlands since 2012
• 41 relevant universities
• 25 Hot & Warm
• 11 universities in 200 top world
ranking
• 7 universities visited in 2012
• 100% revisited in 2013
• 6 new universities in 2013
 Only Hot & Warm
o Total of 1334 TT
o 4th place in EMEA after UK,
Spain & France
Overall Increase
Netherlands
# of
Sessions Total TT
# of
Sessions Total TT
# of
Sessions Total TT
11 195 22 345 43 804 1344 133%
2011 20132012

12. Interesting facts & figures
The greatest increase in jobs has
been in business and financial
services sector, with a great demand
for consultants and lawyers from
recruitment agencies.
The Netherlands offers the
largest English-taught
programmes in Europe

13. Why is the Netherlands growing in a
different scale as in Spain?
o Strong economy
o 16th largest in the world
o Only 7% unemployment rate
Overall Increase
Spain
# of
Sessions Total TT
# of
Sessions Total TT
# of
Sessions Total TT
21 345 60 955 132 2090 3390 119%
201320122011
Overall Increase
Netherlands
# of
Sessions Total TT
# of
Sessions Total TT
# of
Sessions Total TT
11 195 22 345 43 804 1344 133%
2011 20132012

14. Universities visited in 2012
0
20
40
60
80
100
120
2012
HOT

15. Growth in 2013
0
20
40
60
80
100
120
140
160
180
200
2012
2013
APC
AP
C A
P C
AP
C
AC
AC
AP
AC
APC

16. >>> Top Universities 2012/2013
0
20
40
60
80
100
120
140
160
180
200
2012
2013

17. Potential opp to grow in The
Netherlands
University-wise
o Syllabus integration
o Business Schools
o Masters & MBA PU
 Show value to university
 University reports
 Employer connection (<2000TT)
o Better contacts on campus
o professors
o Job fairs
Student-wise
o Free retakes
o Employer connections
o Better marketing
o Student brochure
o Business School students
o Master & MBA students
o Testimonials
o Employer connection growth