Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
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Creative Brief
method
Key Fact
The method product line does not currently have a far-reaching
marketing campaign throughout a variety of media to position itself as a
leading green cleaning product
What consumer problem must the advertising solve?
Consumers are unaware of the method brand and its many benefits.
Those who are aware of method are often unable to purchase it because
of unavailability in stores.
What is the objective of the advertising?
method would like to increase sales by 10%. This will be accomplished by
achieving a comprehension and conviction rate of 75% and 50%.
What are the most important benefits?
method promises affordable, environmentally friendly, and effective
cleaning products in an aesthetically pleasing package.
Who are we talking to?
Women ages 30-49 years old with a set income and preference for a
healthy lifestyle.
Who are we competing with?
Other all natural and organic cleaning products such as Clorox green
works, seventh generation, and simply green.
Time Frame
January 2015-December 2015.
What should the tone of the advertising be?
Method’s advertisements should be simple yet playful and invoke a sense
of fun.
