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Build An API Eco-system You
Can Be Proud Of
Jaideep Subedar
Product Management
Applications Platforms Group, Cisco
January 27, 2015
• Everyone has some
• Every group wants to make new ones
• Most organizations are not managing API’s (yet)
Effectively managing your API’s can result in
significant benefits for your organization
API’s – What Is The Big Deal?!
Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved.
With the rise of social, mobile,
analytics and cloud driving
innovation, businesses can
gain a competitive advantage
with APIs.
$2B
Expedia Annual
Revenue based on
data made available
through their API
50%
Salesforce
% Revenue
generated through
APIs
Companies are Challenged with Exposing
and Managing APIs Effectively
Grow in new markets Ignite innovation
Enable Mobility Initiatives Develop IoT / IoE
Applications and Insights
Some reasons companies want to use APIs
“Creating APIs in front of back-end systems can be an extremely difficult
task. A notable portion of overall mobile app project cost – as much as
70% in some cases – can be attributed to integrating the mobile app
with established enterprise applications, service and data sources.”
Gartner Group
What IT leaders need to know about the mobile app integration puzzle
July 2, 2014
Retire
Define Develop
Publish
Support
GOVERNANCE
API Lifecycle Management Approach
Define: Identify API that delivers value and benefit
to enterprises
Develop: Design, Code, Test, document,
Standardize templates
Publish: Run securely with policies and security
surrounding it
Support: Offer community forums, documentation
to interact and collaboration
Retire: EOL, un-publish and delete from market
place
Governance: Applies to various stages –
business issues @ Define; technology issues @
Develop
API Lifecycle Management
Business
Technical
Operational
Define
Early customer
feedback
Customer-
centric design
Standardization
across products
and groups
Develop
Rapid
prototyping and
feedback
Consistent
development
methodology,
mock services
Ease of
managing
infrastructure
Publish
Classification,
Security and
monetization
Policy
enforcement
and analytics
User adoption
metrics &
ecosystem
expansion
Support
Security and
monetization
Community
feedback and
evolution
Monitoring,
metering and
distributed
support model
Retire
Notification of
changes
Ease of
migration
Full LCM and
governance
What’s available now!
Cisco Integration Platform (CIP) Capabilities
Define
• RAML
definition
• Portal
creation
Develop
• Mocking
Service
• Notebook
Service
Publish
• Unified
platform
• Portal
capabilities
per API
Support
• Forums
and
feedback
Retire
• Full LCM
on Cisco
Integration
Platform
Benefits of API Management
API
Consistency
Exposure
Increased exposure of APIs for
use in application
development
Standardization and
Documentation
Role based Capabilities
Through API Lifecycle
Management and
Governance
API Guidelines, Templates
Testing, Documentation
Consumption ready APIs.
Simple, Smart & Secure
This week:
Ask us for a demo of how we’re doing it
As soon as you get back:
Check out Cisco.com/go/applicationplatforms
This year:
Think through and develop your API ecosystem and
expand your business!
Action Plan
Make it easy for your API’s to be consumed – gain that competitive advantage!
Q & A
Build an api eco-system you can be proud of

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Build an api eco-system you can be proud of

  • 1. Build An API Eco-system You Can Be Proud Of Jaideep Subedar Product Management Applications Platforms Group, Cisco January 27, 2015
  • 2. • Everyone has some • Every group wants to make new ones • Most organizations are not managing API’s (yet) Effectively managing your API’s can result in significant benefits for your organization API’s – What Is The Big Deal?!
  • 3. Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved. With the rise of social, mobile, analytics and cloud driving innovation, businesses can gain a competitive advantage with APIs. $2B Expedia Annual Revenue based on data made available through their API 50% Salesforce % Revenue generated through APIs
  • 4. Companies are Challenged with Exposing and Managing APIs Effectively Grow in new markets Ignite innovation Enable Mobility Initiatives Develop IoT / IoE Applications and Insights Some reasons companies want to use APIs
  • 5. “Creating APIs in front of back-end systems can be an extremely difficult task. A notable portion of overall mobile app project cost – as much as 70% in some cases – can be attributed to integrating the mobile app with established enterprise applications, service and data sources.” Gartner Group What IT leaders need to know about the mobile app integration puzzle July 2, 2014
  • 6. Retire Define Develop Publish Support GOVERNANCE API Lifecycle Management Approach Define: Identify API that delivers value and benefit to enterprises Develop: Design, Code, Test, document, Standardize templates Publish: Run securely with policies and security surrounding it Support: Offer community forums, documentation to interact and collaboration Retire: EOL, un-publish and delete from market place Governance: Applies to various stages – business issues @ Define; technology issues @ Develop
  • 7. API Lifecycle Management Business Technical Operational Define Early customer feedback Customer- centric design Standardization across products and groups Develop Rapid prototyping and feedback Consistent development methodology, mock services Ease of managing infrastructure Publish Classification, Security and monetization Policy enforcement and analytics User adoption metrics & ecosystem expansion Support Security and monetization Community feedback and evolution Monitoring, metering and distributed support model Retire Notification of changes Ease of migration Full LCM and governance
  • 8. What’s available now! Cisco Integration Platform (CIP) Capabilities Define • RAML definition • Portal creation Develop • Mocking Service • Notebook Service Publish • Unified platform • Portal capabilities per API Support • Forums and feedback Retire • Full LCM on Cisco Integration Platform
  • 9. Benefits of API Management API Consistency Exposure Increased exposure of APIs for use in application development Standardization and Documentation Role based Capabilities Through API Lifecycle Management and Governance API Guidelines, Templates Testing, Documentation Consumption ready APIs. Simple, Smart & Secure
  • 10. This week: Ask us for a demo of how we’re doing it As soon as you get back: Check out Cisco.com/go/applicationplatforms This year: Think through and develop your API ecosystem and expand your business! Action Plan Make it easy for your API’s to be consumed – gain that competitive advantage!
  • 11. Q & A

Editor's Notes

  1. Organizations are beginning to understand the importance of APIs and the value they deliver to business. But what exactly is causing all the fuss? Business agility: Much more effective than creating business logic and exposing it as a website is creating business logic and exposing it as an API. With APIs, it doesn’t matter how the logic is used; clients and consumers can consume the API and expose it to their liking, delivering efficiency and enabling innovation for the enterprise. API economy: Businesses are developing “API products” as new sources of revenue. Expedia generates over $2 billion annually through the data made available through their API. Salesforce generates 75% of their revenue through API activity. The API economy is here and growing fast. Internet of things: The number of things that can be connected is growing fast; everything from your coffee pot to your thermostat to your car can now be accessed via API. As a result, businesses are finding more and more opportunities to create connectivity in new places. ·         Amazon: Leveraged APIs to create new business with AWS, now generating $3B/year in revenue ·         Expedia : Leveraged APIs to launch Expedia Affiliate Network, now generating $2B annual revenue ·         Salesforce : Now generates ½ their revenue ($1.2B) through APIs ·         Ebay: 25,000 developers, 1,900 certified applications