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School of Architecture, Building and Design
Foundation in Natural and Built Environment (FNBE)
English II
Ms Cassandra
English II- Final Project- Research Assignment
Report
FNBE August 2014
By: 7 Little
Group member:
Lee Ning 0320125
Ong Shi Hui 0320303
Lee Zi Ying 0320435
Chong Jia Yi 0320869
Lim Zia Huei 0321031
Loong Bo Lin 0321469
Hau Hui Yee 0320283
2
Table of Content
No. Title Page
1. Artistic Page Cover i
2. Taylor’s Assignment Page Cover ii
3. Table of Content iii
4. Key Summary of:
 Location
 Assignment
 Methodology
1-2
5. Research Report
 History and Description of the trade
 Brief description of the business
 Comparative Analysis
 Conclusion
3-20
6. Recommendations 21-22
7. Appendices 23-35
8. Bibliography 36
9. References 37
3
KEY SUMMARY
Location
The trade of business that we are studying for this research report is ‘pet shops’. There
are two pet shops that we have interviewed which are K9 Pets Shop in Georgetown,
Penang and Petsmore. Sdn. Bhd. in Klang Valley, Selangor.
K9 Pets Shop is located in a town. Note that K9 Pets Shop is a home-based business
while Petsmore is a commercial business located all across Kuala Lumpur. Overall,
the biggest differences between K9 Pets Shop and Petsmore are the location of pets
shop and the type of businesses they are operating.
Assignment
In this research report, we have studied two pet shops working in the same industry.
The main objective that we are doing this research report is to analyse the
combination of data and information from different sources. We have done interviews,
researching on the internet and printed media to gather these data and information.
With these information and data, we are able to make a conclusion to the comparison
between the two business and recommendations to improve the business.
4
Methodology
Data Collection
Mass Media- Internet/ Online Research
By researching on the internet, we have obtained the basic information about the pets
shop. Basic information such as the products and accessories selling in these pets
shops, the operating hour and the services provided in these pets shops.
Out of the many pet shops across Malaysia, we have decided to choose K9 Pets Shop
and Petsmore. Later on, we also have an interview session with the two pet shops that
we have selected.
Interview sessions
After conducting the interview sessions with the founders of K9 Pets Shop and
Petsmore, more information for the businesses were obtained. During the interview
sessions, we separated tasks for each of the members to do. One of them will be
recording, another will be taking videos and asking questions during the interview.
Throughout the interview sessions, we have learned about the historical background
of two businesses, operating methods used by the two businesses and the main
products of the businesses.
Analyse Data
By using the data collected from the online research and interview sessions, we have
found some similarities and differences between the two businesses. The weaknesses
of the businesses were found to be improved.
Data Presentation
After completing the report, the content of the report were summarized into a
PowerPoint presentation slide. The reason for this is because there will be
presentation for our report by the end of the submission date.
5
HISTORY OF PET STORES
Pets business was all started out in the early 1700s and early 1800s in America. The
trade in pet animals was informal during that era, people could only buy caged birds
and small animals in city markets, but most of them received from their neighbours.
Between 1840s to early 1930s, pet industry started came along as a business industry.
By 1840s, “bird stores” started to appear in large cities in America. By the 1890s, pet
stores started to offer a wide range of specialise supplies and equipment to facilitate
care and display to the pets.
Modern pet stores differ from the early shops in degree, but the basic array of pets
supplies that sold today is remarkably similar to the inventory found in pet shop in the
early 1900s. By the 1920s, pet supplies and sometimes the animals themselves were
offered for sales in the department stored. At that time, tropical fish were first
introduced for sale in neighbourhood pet stores in the 1920s. Meanwhile the trend of
owning purebred caning came along during the 1920s, too. An increasingly
controversial part of the trade is found in the rise of the "puppy mill," as demand for
unregistered purebred puppies has led to operations that breed and rear dogs as
livestock. During this high peak season, pet stores were slowly spreading to the world
steps by steps. And then, the rodents were appeared for sales in the 1950s.
6
DESCRIPTION OF PET TRADE
Pet shop is a retail business which sells many different kind of pets to the public.
Besides selling pets, the business also provides a variety of pet supplies and pet
accessories.
Living in this ever-changing era, new ideas should be implemented in this industry to
provide a better life for pets. Ideas such as providing services where the pet shops will
take care of customer’s pet while they are away from home. As you know, traditional
pet shop required a shop lot which isn’t convenient for the customers as it is very time
consuming, which is why the pet shop business have slowly transforming their
businesses available online for customers to purchase.
Day by day, our country has network technology which affect by Western Countries.
Pet businesses are starting online business because most customers prefer to online
purchase. It is convenient and save time to a customer, no matter in day or night.
There are a few types of pet shops:
A. Standard Retailers for Pets
Many pet store retailers can be found in almost every area in Malaysia. Most of the
consumers love to purchase at the pet shop because it created to sell just about
anything that pet owner will need. Purchasing at the pet store won’t be troublesome
for consumers anymore.
B. Specific Pet Stores
The pet owner can probably find a specific pet store that caters to the kind of pet they
have. This kind of shop will provide a wide choice of item for specific type of pet, it
is very convenient to the pet’s owner to find things they need.
Besides, it is more professional, because they may have much more knowledge about
the subject when it comes to certain animals.
C. Online Pet Stores
The online shopping for pet shop to do business has been a trend especially for
teenagers who love to have pets.
This is because it provides a more convenient way to shop as the consumer does not
have to travel to pet shop to obtain what they need. Consumer will not need to drive
through traffic which helped to save time.
Next, it helps the consumers to save their money for petrol. This is because online pet
shops don’t have overhead costs like big shops. There are actually standard pet shops
as well as specialized shops on the internet.
7
BRIEF DESCRIPTION OF THE BUSINESSES
DESCRIPTION OF BUSINESS 1
LOCATION OF THE K9 PET SHOP
BASIC INFO
Location: 268 Macalister Road,
Georgetown, 10400 Penang,
Malaysia
Number of employee: 3 loading workers and the rest will be his relatives
such as daughter and son-in-law
Number of branches: NO
8
DESCRIPTION OF THE K9 PET SHOP
K9 Pet Shop is a home-based business that initiated and operated by Mr. Tan Teik
Poh in 1974. It is located in Georgetown, the well-known tourism area of Penang. He
started his career as dog trainer by looking after other’s dogs when he was in secondary
school. He played, walked or exercised their dogs on his bicycle. Moreover, he cleaned
their dog’s kennels and bathed them.
Later, his friend suggested him go abroad to learn about training the dogs. At first,
he was hesitated to go because of his father’s objection but the ticket was booked so he
had no choice. He went to Montana, USA, worked in the top Doberman Kennels, the
Marienburg Kennels in 1980. He became the assistant to Mr. Moe Miyagawa, showing
Doberman in US Show circuit.
During that time, Mr. Tan studied in the Sun Valley Dog Training Academy and
graduated as a Master Trainer. Later, he continued his training in Germany at
Hundeschule Rasch by Mr. Fritz Rasch.
In 1982, at age of 24, he established K9 Training Centre in Penang. Then he
cooperated with Dato’ Eddy Choong to start a professional kennel at Bukit Gambier,
Penang which is K9 Paradise, They named their company as K9 that means canine which
is the scientific name of dog.
In 1998, Mr. Tan decided to start K9 Pets, a one stop shop specialized for all dogs’
demands after gaining experience by years of involvement in kennel. He started his
business with capital of 12-15 thousand ringgit which sponsor by Pro-plan Dog Food. K9
Pets at that time also was the importer of Pro Plan Dog Food.
Then in 2000, K9 Pets shop was relocated into a 3 storey shop-house in
Macalister Road, Penang until now.
He then imports dog food which is Diamond brand from United State and
repackaging in Malaysia. Also, K9 Pets is the first company to introduce the Pooch
Mobile from Australia to Malaysia.
Mr. Tan also involved actively in dog shows. He was an obedience and All Breed
Judge. He also served as a Director of Malaysian Kennel Association for 5 terms and was
the secretary of MKA Penang branch for many years. Mr. Tan was also the President of
Malaysian Kennel Association in 2004.
In 2005, Mr Tan’s son in law Mr Ivan Soon involved in expanding business of K9
Pet Shop and became as a partner of the business. He had converted Teik Poh Canine Pets
Centre from a sole proprietor company to K9 Pets Sdn. Bhd.
K9 Pets Sdn. Bhd. is now managed by Ivan Soon. He was interested with dogs
during his secondary school days when his father took him to Teik Poh Canine Pets
Centre to buy his first imported Golden Retriever in 1993. While training his dogs he
shown his natural touch, keen interest and great understanding with dogs. He was
exposed to training with dogs and learned to running pet business. He was also learning
the basic and hands-on experience at K9 Pet shop. He went to Australia, Germany, Czech
Republic, Thailand and Indonesia to show, work, train and attends International Pet trade
Fair.
9
The shop lot consists of 4 storeys (include rooftop). As it is a home-based
business and most of his employees are his relatives, his shop and house are within a
same building. The ground floor is the operating pet shop, first floor is his house, second
floor is his private library and shop’s storeroom, and the fourth floor which is the rooftop
is his dogs’ kennel.
According to Mr. Tan Teik Poh, he does not believe in competitors and branches.
He does not compete with other while he would do something people do not want or
couldn’t think to do, for instance he provides pooch mobile dog wash service which other
pet shop didn’t provide. His business aim is to provide a good quality of services for his
customer while not aiming for expanding his business.
His strategies to operate his business are introducing online services in purchasing
dog food and deliver them by using Citylink service. It is very convenient and popular
among his customers. Moreover, he does not advertising his business as he know that a
good service and product will promote itself.
It is quite strange if a pet shop which only sell and provide product for a type of
pet as many pet shops nowadays aim to become a one-stop pet centre to attract more
customers. K9 is the pet shop which only provides dog’s food and accessories. Mr. Tan
Teik Poh answered our doubt by telling us that he is not providing products and services
for other pets because he does not want to downgrade his services. He said that he is only
expert in training dogs so he would like to provide professional services for his customers.
He also builds good relationships with his customers to understand what are their needs
and recommendations.
10
PRODUCTS:
1) Dog foods
Diamond Natural brand Diamond brand Diamond- Nutra-gold
2) Dog accessories
Leather muzzle with steel bar Working leash
Dumbbell for IPO training Leather Collar
11
DESCRIPTION OF BUSINESS 2
PETS MORE SDN BHD
LOCATION OF PETSMORE PET SHOPS IN SELANGOR:
BASIC INFO:
Interview location: PETSMORE Sdn Bhd 2-G,
JALAN BULAN BQ U5/BQ SEKSYEN U5,
BANDAR PINGGIRAN SUBANG,
40150 SHAH ALAM,
SELANGOR
Number of branches: 20 in Klang Valley
Company size: 51-200 employees
12
DESCRIPTION OF PETSMORE PET SHOP
PetsMore.com is a new Pets Concept Store and capital investment by Mr Chin
Kong Hanand Ms Lee Ah Peng husband and wife on March 2003 who has started
managing pet shop since 1988. The Brand Founder was Sean Saw, Fionne Chin and Ys
Chin who was also act as the key management teams to expand the brand into the retail-
brand concept.
We had the opportunity to interview one of the Brand Founder, Mr Sean Saw who
started to involve in pet industry when he was 16. He was still studying in secondary
school at that time. He worked in a pet shop which was opened by his cousin as part-time
job during his holiday.
After he graduated from secondary school, he further study in electrical
engineering. He got a good result but this field did not interested him much. Furthermore,
he had to further his study to master if he wanted to be recognized as a professional
electrical engineer. He decided to involve in pets industry starting with online business.
Unlike today, online business was not a trend at that time. It was very brave and
determined of him to decide to involve fully in this industry at that time.
The business was founded in 2002. After struggling for a year, he finally started
the first outline. His wife’s parents supported him in opening his first shop in November,
2003. After that, he continued his passion in this industry until today. Now, Petsmore has
become a the largest pet retail-chain store in Malaysia. It was a great success for Mr Sean
Saw. However, he would not stay proud and continue his hard work in aiming for the
position of top pet shop in Malaysia.
Their Vision:
Archive 100 outlets by 2020
Clear direction for future development is needed in a good company. Vision will
create work dynamic, wonders, excitement and organizational growth. Hence, Pets
More set their vision to archive 100 outlets by 2020.
Their Mission: Bring L.I.F.E. to the world. Love
Ideology
Family
Education
A meaningful mission can act as a moral and corporate compass for future
development. It helps in aligning corporate core values and goals. With this mission,
employees’ career achievement becomes more meaningful while building them to be
professionals in pet industry.
13
Their Values:
Conscience
Open-minded
Trust
Respect
Excellence
Shared values represent their corporate identity in this business. They emphasize on
individual core values as well as corporate values. Pets More shared values aim to
develop a person with good character and right mind set
.
14
Live pets:
Dog Cat
Fish Small animals
15
Products:
1) Foods
Dry food Wet food Snack and treat
2) Health and beauty products
Beauty and skincare product
Healthcare product Wellness product
16
3) Household products
Training aids products Cages Paper and cotton
4) Fashion
Artificial Furniture Clothes and apparels
17
The photos of the shops in Selangor:
Klang Valley
WangsaWalk
18
COMPARATIVE ANALYSIS
K-9 Petsmore
i. Competitors There are 3 pets shop that
are only meters away from
K-9
Petsmore had chain stores all over
Klang Valley. Competitors are
everywhere
ii. Brief
Description of
competitors
Huang Cheng Pets Shop Pet Lovers Centre
- Operating since 2011.
- New in this industry.
- Provide one-stop-centre
services.
- Mainly on canine and
feline only.
- Operating since 1973
- Based in Singapore, chain store
spreading over Malaysia and Thailand.
- 17 chain stores in Malaysia
- Professional vet-trained per
consultant
- Helpful and friendly staffs
- Small sized pets are sold only.
- Not quite famous in Malaysia as most
of the services provided like dogs
grooming, dog’s bakery are all
available in Singapore only.
Chew Thean Yeang
Aquatic & Pets
Pets Wonderland
- Operating since 1963.
- Comfortable environment
with 10’000 square feet
multi-stories pet centre that
can accommodate 1000
visitors.
- Good variety of tropical
fish
- Mainly focusing of
aquarium pets.
- Lack of knowledge about
animals.
- Staffs are not friendly.
- Operating since 2001
- One-stop pet centre
- Provide vet consultation and
grooming service
- Pet boarding not available
- Prices are slightly higher than usual
- Staffs are friendly but are not aware
of customers that are in need.
Customers need to look up for the
staffs at the cashier.
Alan’s Pets Shop The Pets Family
-Operating since 2003
-Friendly service
-have passion for pets
-gives detailed and
professional advices
-sells canine, feline and
aquarium pets
-exclusive accessories
-Provide pet grooming
- Operating since 2004
- spacious environment
- Affordable prices
- Unprofessional pet grooming service
- Good pet care advice
- selling various types of pets including
canine, feline, reptiles and aquatic pets.
19
iii. Strategies Pets Sold
Canine Canine, Feline, Aquatic Pets, Small
Animals
Pricing
Affordable prices Affordable, doesn’t mark-up price
from the price stated by supplier
Advertisement
Not much advertisement
and mostly is from face-to-
face advertise
Currently focusing more on internet
advertising, since most people read
news from internet
Selling Point
Online Shopping One Stop Centre for pets
Online Shopping
Quality of service
-Since it is a home-based
pet shop, they are
extremely friendly
- Expertise in Canine
Training
- The owner could
remember his customers
due to frequent chatting.
- Friendly
- Professional
- Responsible (Pet boarding)
- Efficient
Variety of Product
-Focus on Canine Products
and Accessories
- Selling different species of pet’s
product and accessories -Main focus on
Canine Products.
iv. Obstacles
faced in starting
new business
Mr. Tan came from an
average family. The main
obstacles faced are to find
venture capitals to start his
own business.
Mr. Sean Saw first started out his pets
business as an online business. The
main obstacles faced is online is still
not a trend as it is today, only a few
people will do online business. Even
worst in pets industry.
v. Ways and
mind sets to
keep the
business going
Passion for Pets
Provide pets a better lifestyle they deserve, like what humans are
having now
Help ease owner to get appropriate food, care and consult for their
pets
20
vi. Summary of Similarities and Difference between 2 businesses
K-9 Similarities Petsmore
Pets Food Main Products sold Pets Food
Provide Pets a Better Living
Standard
Mission Bring L.I.F.E to the World
Passion to Dogs Key Founder interest Passion to Dogs
K-9 Difference Petsmore
1974 Year Founded 2002
Tan Teik Poh Key Founder Sean Saw
Professional Trainer Status of Key
Founder
General Manager
Home-based Type of Business Commercial
Penang Location Klang Valley
0 Number of
Branches
20
1 Number of
Warehouse
6
4 Number of
Employees
180
Family Relationship
Between
Employees
Employee
Pet Food Major profit Service
Mobile Car Pooch Service Walk-in Grooming Service
Pets Boarding
10.30 am – 7.00 pm Business hour 10.00 am – 10.00 pm
Short-sighted Future Plan Hundred chain of franchises
Diamonds Brand of Food Wider variety type of imported
and locals food products
Canine only Types of Pets Sold Canine, Feline, Aquatic pets,
and small animals
21
Pre-order Way to Sell Pets In Stock
Sells dog food Strategy to
Function
One stop centre
Pre-order Way to Sell Pets In Stock
No Membership Yes
5% discount for members on all
products and member’s day to
give major discount
Customer is not always right Customer Right Customers always right
Not much advertisement and
mostly is from face-to-face
advertise
Advertisement Advertise through Mass Media
22
CONCLUSION
Petsmore is a more commercially successful business.
Based on the comparative analysis, Petsmore has a clear and proper future plan to
expand the business in the future. Besides, Petsmore provided job training services for
their worker to make sure that they have well knowledge about pets. This will
definitely improve their customer services by providing a comprehensive professional
service to the customers.
Other than that, Petsmore promote their products by advertising them via mass media.
Besides having 20 branches in Klang Valley, they also used the convenient of the
internet to connect their customer and provide more accessible ways to shop.
Furthermore, they are connected with their customer by giving out memberships to
them. By doing this, customers can keep shopping with them with a lower privilege
price.
Moreover, they will import a larger amount of products from the supplier to get a
lower price in order to benefits their customer by selling the products at a lower
marketing price.
23
RECOMMENDATION
K9 PETS Sdn.Bhd.
Current
Situation
Recommendation
Sell only one
product for dog
food
May import more different brands of dog food to provide a
variety of choice for the customer.
No branches and
poor location
The location of this shop is hard to find. K9 may relocate the
shop to a better location like a shop lot but not a home-base
shop. They may also maintain the old shop with other easy
access branches.
Provide specialized
services for dogs
only
They could expand their specialize to many type of pets
such as, cat, tortoise, hamster, rabbit
Consultant of dogs They may cooperation in veterinary and provide a health-
care services for dogs
No advertisement K9 may make advertisement for themselves through the
mass media like internet and flyers to connect more people
to their shop
Fix price for all
customer
May provide a privilege or member card for the customer so
that they can be benefit if they continue to shop with K9.
24
PETSMORE.COM
Current
Situation
Recommendation
20 branches in
Klang Valley
May explore their business to outstation in Malaysia or
further to overseas
Consultant of dogs They may cooperation in veterinary and provide a health-
care services for dogs
Only provide walk-
in grooming
services
May provide a mobile service for customers those who have
no time to send their pets to the shops
Selling pets May associate with the pets adoption centre and advise the
customer to adopt a pet instead of buying
Provide job training
for workers
May provide all training courses for all workers to make
sure that they have well knowledge about pets in order to
provide a professional service for the customers
Privilege Member
Card to connect
customers
May have some interaction with the members like organize
some campaigns to educate the customers and not only
limited to giving discount of products to the customers.
25
APPENDICES
K9 Pets Shop
Articles found in K9 Pets Shop
26
Awards won by Mr. Tan Teik Poh
Group Photo with Mr. Tan
27
Pets More
Certificates and Awards Received by Petsmore
Principle and Articles found in Petsmore
28
Workers achievement Bulletin Board
Group Photo with Mr. Sean Saw
29
Interview Questions
1. When was the business founded?
2. Who are the key founders?
3. What prompted the founders to start this business?
4. What are your main products?
5. What is your shops selling point?
6. Who are the customers?
7. What is the business annual revenue figure?
8. How many branch offices/ stores do you have?
9. Can you provide a brief history of your business and its most recent developments?
10. Do you have many competitors? Who are they? Who are the top 3 competitors?
11. Is the business constantly facing strong competition from other competitors? What
strategies have they used to compete with you?
12. How much capital is required to start this business? What field of knowledge do
you need to run this business?
13. Generally, do you feel it is easy or hard to enter this market? Why?
14. How do you compete with your competitors?
15. How often do you release a new product?
16. Are your pricing decisions strongly affected by your competitors?
17. How many workers are there in your shops?
18. What is your future plan for your business?
19. What difficulties do you met before?
20. Does GST affect your business?
21. What is your major profit? (Grooming service, accessories… etc)
22. What is the age limit of the pets to be sold?
23. How do you manage the pet’s food that can’t be sold?
24. What happen to the pets you don’t sell? (Send to rescue team, euthanized, return
to breeder)
25. What method used to promote your shop?
26. How many types of pets do you sell currently?
30
27. Did you receive any rewards?
28. What qualifications do you have to run this business?
29. Do you bring import’s pet or local pets?
30. What criteria do you focus on when you hire someone?
31
MINUTES OF MEETING (1)
DATE: 28 APRIL
TIME: 2.24PM
VENUE: Taylor’s University E6.14
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 0800-1000 N/A
HAU HUI YEE FRIDAY 1200-1400 N/A
LEE NING THURSDAY 0800-1000 N/A
LEE ZI YING THURSDAY 0800-1000 N/A
LOONG BO LIN FRIDAY 0800-1000 N/A
LIM ZIA HUEI THURSDAY 0800-1000 N/A
ONG SHI HUI FRIDAY 0800-1000 N/A
NO. ACTIVITY ACTION TAKEN BY
1. Details of brief discussed and made
clear
ALL
2. Research on pet shop in Penang CHONG JIA YI, LEE NING
3. Research on pet shop in Klang Valley LIM ZIA HUEI, ONG SHI
HUI
4. Contact respective shop CHONG JIA YI, LEE NING
5. Preparation of question LEE ZI YING, LOONG BO
LIN
6. Research of Penang transportation
route system
HAU HUI YEE
32
MINUTES OF MEETING (2)
DATE: 30 APRIL 2015
TIME: 9.00AM
VENUE: TAYLOR’S UNIVERSITY INFRONT LIBRARY
NAMES OF GROUP
MEMBERS
TUTORIAL
GROUP
ROLE
CHONG JIA YI THURSDAY 0800-
1000
RESEARCH
HAU HUI YEE FRIDAY 1200-1400 RESEARCH
LEE NING THURSDAY 0800-
1000
RESEARCH
LEE ZI YING THURSDAY 0800-
1000
QUESTION
PREPARATION
LOONG BO LIN FRIDAY 0800-1000 QUESTION
PREPARATION
LIM ZIA HUEI THURSDAY 0800-
1000
RESEARCH
ONG SHI HUI FRIDAY 0800-1000 RESEARCH
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation LEE NING
2. Discussion of business ALL
3. Discussion of itinerary (Table a) ALL
4. Delegation of duty (Table b) CHONG JIA YI, LEE ZI
YING
33
ITINERARY FOR 2ND
MAY 2015 (Table a)
7.00AM WAKE UP
8.00AM BREAKFAST
9.00AM FREE TIME
11.00AM MEET UP AT INTERVIEW AREA
11.30AM LUNCH + SMALL DISCUSSION FOR LATER INTERVIEW
12.00PM INTERVIEW
16.00PM BACK HOTEL
16.30PM FREE TIME
DELEGATION OF DUTY (Table b)
CHONG JIA YI TRANSCRIPT WRITING
HAU HUI YEE UNABLE TO ATTEND
LEE NING LEADER / INTERVIEW
LEE ZI YING VIDEO RECORDER
LOONG BO LIN INTERVIEW
LIM ZIA HUEI TRANSCRIPT WRITING
ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER
34
MINUTES OF MEETING (3)
DATE: 15 MAY 2015
TIME: 9.00AM
VENUE: TAYLOR’S UNIVERSITY LIBRARY DISCUSSION ROOM
3.2
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 0800-1000 N/A
HAU HUI YEE FRIDAY 1200-1400 N/A
LEE NING THURSDAY 0800-1000 N/A
LEE ZI YING THURSDAY 0800-1000 N/A
LOONG BO LIN FRIDAY 0800-1000 N/A
LIM ZIA HUEI THURSDAY 0800-1000 N/A
ONG SHI HUI FRIDAY 0800-1000 N/A
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation CHONG JIA YI
2. Discussion of business ALL
3. Discussion of itinerary ALL
4. Delegation of duty LIM ZIA HUEI, ONG SHI
HUI
35
ITINERARY FOR 18TH
MAY 2015
8.00AM PSYCHOLOGY CLASS
10.00AM MEET UP AT 7/11 FOR TAXI
10.45PM REACH INTERVIEW AREA
11.00PM START INTERVIEW
13.00PM INTERVIEW END
14.00PM REACH BACK TAYLOR’S
DELEGATION OF DUTY
CHONG JIA YI TRANSCRIPT WRITING
HAU HUI YEE UNABLE TO ATTEND
LEE NING LEADER / INTERVIEW
LEE ZI YING VIDEO RECORDER
LOONG BO LIN INTERVIEW
LIM ZIA HUEI TRANSCRIPT WRITING
ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER
36
MINUTES OF MEETING (4)
DATE: 18 MAY 2015
TIME: 14.40PM
VENUE: TAYLOR’S UNIVERSITY D8.07
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 0800-1000 N/A
HAU HUI YEE FRIDAY 1200-1400 N/A
LEE NING THURSDAY 0800-1000 N/A
LEE ZI YING THURSDAY 0800-1000 N/A
LOONG BO LIN FRIDAY 0800-1000 N/A
LIM ZIA HUEI THURSDAY 0800-1000 N/A
ONG SHI HUI FRIDAY 0800-1000 N/A
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation LEE NING
2. Delegation of duty LEE ZI YING
DELEGATION OF DUTY
CHONG JIA YI REPORT WRITING (K-9)
HAU HUI YEE REPORT WRITING (INTRODUCTION +
RECOMMENDATION)
LEE NING AUDIO MAKING
LEE ZI YING REPORT WRITING (COMPARATIVE TABLE)
LOONG BO
LIN
AUDIO MAKING
LIM ZIA HUEI REPORT WRITING (PETSMORE)
ONG SHI HUI REPORT WRITING (SIMILARITIES AND DIFFERENCE
TABLE)
37
MINUTES OF MEETING (5)
DATE: 1 JUNE 2015
TIME: 11.00AM
VENUE: TAYLOR’S UNIVERSITY LIBRARY LVL 5
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
CHONG JIA YI THURSDAY 0800-1000 REPORT
HAU HUI YEE FRIDAY 1200-1400 REPORT
LEE NING THURSDAY 0800-1000 AUDIO
LEE ZI YING THURSDAY 0800-1000 REPORT
LOONG BO LIN FRIDAY 0800-1000 AUDIO
LIM ZIA HUEI THURSDAY 0800-1000 REPORT
ONG SHI HUI FRIDAY 0800-1000 REPORT
NO. ACTIVITY ACTION TAKEN BY
1. Brief of current situation LEE NING
2. Discussion of Progress ALL
3. Delegation of duty LEE NING
DELEGATION OF DUTY
CHONG JIA YI SLIDES
HAU HUI YEE REPORT
LEE NING REPORT
LEE ZI YING ARTISTIC COVER
LOONG BO LIN REPORT
LIM ZIA HUEI SLIDES
ONG SHI HUI REPORT
38
BIBLIOGRAPHY
Library.bcu.ac.uk,. (2015). How to write a report. Retrieved 3 June 2015, from
http://library.bcu.ac.uk/learner/writingguides/1.02%20Reports.htm
MakeUseOf,. (2010). How To Create Professional Reports & Docs on Word.
Retrieved 3 June 2015, from http://www.makeuseof.com/tag/writing-professional-
reports-documents/
Grier, K. (2006). Pets in America. Chapel Hill, NC: University of North Carolina
Press.
Strasser, S. (2003). Commodifying everything (pp. 43-71). New York: Routledge.
39
REFERENCES
1. K-9 Pets Sdn. Bhd. (n.d.). Retrieved June 1, 2015, from
http://www.k9pets.com.my/
2. Malaysia Largest Online Pet Shop With Best Price | PetsMore.com. (n.d.).
Retrieved June 2, 2015, from http://www.petsmore.com/
3. Marketing Executive. (n.d.). Retrieved June 2, 2015, from
http://jobs.jobstreet.com/my/jobs/2615383?fr=21
4. Ask.metafilter.com,. (2015). When did the first pet shops open?. Retrieved 3
June 2015, from http://ask.metafilter.com/277705/When-did-the-first-pet-
shops-open
5. Tripadvisor.com.my,. (2015). Chew Thean Yang Aquarium Reviews - George
Town, Penang Island Attractions - TripAdvisor. Retrieved 3 June 2015, from
http://www.tripadvisor.com.my/Attraction_Review-g298303-d2456291-
Reviews-Chew_Thean_Yang_Aquarium-
George_Town_Penang_Island_Penang.html
6. Cty-fish.com,. (2015). About us ― cty-fish.com. Retrieved 3 June 2015, from
http://www.cty-fish.com/index.php?ukey=auxpage_1
7. Petloverscentre.com,. (2015). Pet Lovers Centre :: All Passion. All Pets.
Retrieved 3 June 2015, from
http://www.petloverscentre.com/Forms/Index.aspx
8. Petswonderland,. (2015). About Us | Petswonderland. Retrieved 3 June 2015,
from http://www.petswonderland.com.my/about-us/

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Final report

  • 1. 1 School of Architecture, Building and Design Foundation in Natural and Built Environment (FNBE) English II Ms Cassandra English II- Final Project- Research Assignment Report FNBE August 2014 By: 7 Little Group member: Lee Ning 0320125 Ong Shi Hui 0320303 Lee Zi Ying 0320435 Chong Jia Yi 0320869 Lim Zia Huei 0321031 Loong Bo Lin 0321469 Hau Hui Yee 0320283
  • 2. 2 Table of Content No. Title Page 1. Artistic Page Cover i 2. Taylor’s Assignment Page Cover ii 3. Table of Content iii 4. Key Summary of:  Location  Assignment  Methodology 1-2 5. Research Report  History and Description of the trade  Brief description of the business  Comparative Analysis  Conclusion 3-20 6. Recommendations 21-22 7. Appendices 23-35 8. Bibliography 36 9. References 37
  • 3. 3 KEY SUMMARY Location The trade of business that we are studying for this research report is ‘pet shops’. There are two pet shops that we have interviewed which are K9 Pets Shop in Georgetown, Penang and Petsmore. Sdn. Bhd. in Klang Valley, Selangor. K9 Pets Shop is located in a town. Note that K9 Pets Shop is a home-based business while Petsmore is a commercial business located all across Kuala Lumpur. Overall, the biggest differences between K9 Pets Shop and Petsmore are the location of pets shop and the type of businesses they are operating. Assignment In this research report, we have studied two pet shops working in the same industry. The main objective that we are doing this research report is to analyse the combination of data and information from different sources. We have done interviews, researching on the internet and printed media to gather these data and information. With these information and data, we are able to make a conclusion to the comparison between the two business and recommendations to improve the business.
  • 4. 4 Methodology Data Collection Mass Media- Internet/ Online Research By researching on the internet, we have obtained the basic information about the pets shop. Basic information such as the products and accessories selling in these pets shops, the operating hour and the services provided in these pets shops. Out of the many pet shops across Malaysia, we have decided to choose K9 Pets Shop and Petsmore. Later on, we also have an interview session with the two pet shops that we have selected. Interview sessions After conducting the interview sessions with the founders of K9 Pets Shop and Petsmore, more information for the businesses were obtained. During the interview sessions, we separated tasks for each of the members to do. One of them will be recording, another will be taking videos and asking questions during the interview. Throughout the interview sessions, we have learned about the historical background of two businesses, operating methods used by the two businesses and the main products of the businesses. Analyse Data By using the data collected from the online research and interview sessions, we have found some similarities and differences between the two businesses. The weaknesses of the businesses were found to be improved. Data Presentation After completing the report, the content of the report were summarized into a PowerPoint presentation slide. The reason for this is because there will be presentation for our report by the end of the submission date.
  • 5. 5 HISTORY OF PET STORES Pets business was all started out in the early 1700s and early 1800s in America. The trade in pet animals was informal during that era, people could only buy caged birds and small animals in city markets, but most of them received from their neighbours. Between 1840s to early 1930s, pet industry started came along as a business industry. By 1840s, “bird stores” started to appear in large cities in America. By the 1890s, pet stores started to offer a wide range of specialise supplies and equipment to facilitate care and display to the pets. Modern pet stores differ from the early shops in degree, but the basic array of pets supplies that sold today is remarkably similar to the inventory found in pet shop in the early 1900s. By the 1920s, pet supplies and sometimes the animals themselves were offered for sales in the department stored. At that time, tropical fish were first introduced for sale in neighbourhood pet stores in the 1920s. Meanwhile the trend of owning purebred caning came along during the 1920s, too. An increasingly controversial part of the trade is found in the rise of the "puppy mill," as demand for unregistered purebred puppies has led to operations that breed and rear dogs as livestock. During this high peak season, pet stores were slowly spreading to the world steps by steps. And then, the rodents were appeared for sales in the 1950s.
  • 6. 6 DESCRIPTION OF PET TRADE Pet shop is a retail business which sells many different kind of pets to the public. Besides selling pets, the business also provides a variety of pet supplies and pet accessories. Living in this ever-changing era, new ideas should be implemented in this industry to provide a better life for pets. Ideas such as providing services where the pet shops will take care of customer’s pet while they are away from home. As you know, traditional pet shop required a shop lot which isn’t convenient for the customers as it is very time consuming, which is why the pet shop business have slowly transforming their businesses available online for customers to purchase. Day by day, our country has network technology which affect by Western Countries. Pet businesses are starting online business because most customers prefer to online purchase. It is convenient and save time to a customer, no matter in day or night. There are a few types of pet shops: A. Standard Retailers for Pets Many pet store retailers can be found in almost every area in Malaysia. Most of the consumers love to purchase at the pet shop because it created to sell just about anything that pet owner will need. Purchasing at the pet store won’t be troublesome for consumers anymore. B. Specific Pet Stores The pet owner can probably find a specific pet store that caters to the kind of pet they have. This kind of shop will provide a wide choice of item for specific type of pet, it is very convenient to the pet’s owner to find things they need. Besides, it is more professional, because they may have much more knowledge about the subject when it comes to certain animals. C. Online Pet Stores The online shopping for pet shop to do business has been a trend especially for teenagers who love to have pets. This is because it provides a more convenient way to shop as the consumer does not have to travel to pet shop to obtain what they need. Consumer will not need to drive through traffic which helped to save time. Next, it helps the consumers to save their money for petrol. This is because online pet shops don’t have overhead costs like big shops. There are actually standard pet shops as well as specialized shops on the internet.
  • 7. 7 BRIEF DESCRIPTION OF THE BUSINESSES DESCRIPTION OF BUSINESS 1 LOCATION OF THE K9 PET SHOP BASIC INFO Location: 268 Macalister Road, Georgetown, 10400 Penang, Malaysia Number of employee: 3 loading workers and the rest will be his relatives such as daughter and son-in-law Number of branches: NO
  • 8. 8 DESCRIPTION OF THE K9 PET SHOP K9 Pet Shop is a home-based business that initiated and operated by Mr. Tan Teik Poh in 1974. It is located in Georgetown, the well-known tourism area of Penang. He started his career as dog trainer by looking after other’s dogs when he was in secondary school. He played, walked or exercised their dogs on his bicycle. Moreover, he cleaned their dog’s kennels and bathed them. Later, his friend suggested him go abroad to learn about training the dogs. At first, he was hesitated to go because of his father’s objection but the ticket was booked so he had no choice. He went to Montana, USA, worked in the top Doberman Kennels, the Marienburg Kennels in 1980. He became the assistant to Mr. Moe Miyagawa, showing Doberman in US Show circuit. During that time, Mr. Tan studied in the Sun Valley Dog Training Academy and graduated as a Master Trainer. Later, he continued his training in Germany at Hundeschule Rasch by Mr. Fritz Rasch. In 1982, at age of 24, he established K9 Training Centre in Penang. Then he cooperated with Dato’ Eddy Choong to start a professional kennel at Bukit Gambier, Penang which is K9 Paradise, They named their company as K9 that means canine which is the scientific name of dog. In 1998, Mr. Tan decided to start K9 Pets, a one stop shop specialized for all dogs’ demands after gaining experience by years of involvement in kennel. He started his business with capital of 12-15 thousand ringgit which sponsor by Pro-plan Dog Food. K9 Pets at that time also was the importer of Pro Plan Dog Food. Then in 2000, K9 Pets shop was relocated into a 3 storey shop-house in Macalister Road, Penang until now. He then imports dog food which is Diamond brand from United State and repackaging in Malaysia. Also, K9 Pets is the first company to introduce the Pooch Mobile from Australia to Malaysia. Mr. Tan also involved actively in dog shows. He was an obedience and All Breed Judge. He also served as a Director of Malaysian Kennel Association for 5 terms and was the secretary of MKA Penang branch for many years. Mr. Tan was also the President of Malaysian Kennel Association in 2004. In 2005, Mr Tan’s son in law Mr Ivan Soon involved in expanding business of K9 Pet Shop and became as a partner of the business. He had converted Teik Poh Canine Pets Centre from a sole proprietor company to K9 Pets Sdn. Bhd. K9 Pets Sdn. Bhd. is now managed by Ivan Soon. He was interested with dogs during his secondary school days when his father took him to Teik Poh Canine Pets Centre to buy his first imported Golden Retriever in 1993. While training his dogs he shown his natural touch, keen interest and great understanding with dogs. He was exposed to training with dogs and learned to running pet business. He was also learning the basic and hands-on experience at K9 Pet shop. He went to Australia, Germany, Czech Republic, Thailand and Indonesia to show, work, train and attends International Pet trade Fair.
  • 9. 9 The shop lot consists of 4 storeys (include rooftop). As it is a home-based business and most of his employees are his relatives, his shop and house are within a same building. The ground floor is the operating pet shop, first floor is his house, second floor is his private library and shop’s storeroom, and the fourth floor which is the rooftop is his dogs’ kennel. According to Mr. Tan Teik Poh, he does not believe in competitors and branches. He does not compete with other while he would do something people do not want or couldn’t think to do, for instance he provides pooch mobile dog wash service which other pet shop didn’t provide. His business aim is to provide a good quality of services for his customer while not aiming for expanding his business. His strategies to operate his business are introducing online services in purchasing dog food and deliver them by using Citylink service. It is very convenient and popular among his customers. Moreover, he does not advertising his business as he know that a good service and product will promote itself. It is quite strange if a pet shop which only sell and provide product for a type of pet as many pet shops nowadays aim to become a one-stop pet centre to attract more customers. K9 is the pet shop which only provides dog’s food and accessories. Mr. Tan Teik Poh answered our doubt by telling us that he is not providing products and services for other pets because he does not want to downgrade his services. He said that he is only expert in training dogs so he would like to provide professional services for his customers. He also builds good relationships with his customers to understand what are their needs and recommendations.
  • 10. 10 PRODUCTS: 1) Dog foods Diamond Natural brand Diamond brand Diamond- Nutra-gold 2) Dog accessories Leather muzzle with steel bar Working leash Dumbbell for IPO training Leather Collar
  • 11. 11 DESCRIPTION OF BUSINESS 2 PETS MORE SDN BHD LOCATION OF PETSMORE PET SHOPS IN SELANGOR: BASIC INFO: Interview location: PETSMORE Sdn Bhd 2-G, JALAN BULAN BQ U5/BQ SEKSYEN U5, BANDAR PINGGIRAN SUBANG, 40150 SHAH ALAM, SELANGOR Number of branches: 20 in Klang Valley Company size: 51-200 employees
  • 12. 12 DESCRIPTION OF PETSMORE PET SHOP PetsMore.com is a new Pets Concept Store and capital investment by Mr Chin Kong Hanand Ms Lee Ah Peng husband and wife on March 2003 who has started managing pet shop since 1988. The Brand Founder was Sean Saw, Fionne Chin and Ys Chin who was also act as the key management teams to expand the brand into the retail- brand concept. We had the opportunity to interview one of the Brand Founder, Mr Sean Saw who started to involve in pet industry when he was 16. He was still studying in secondary school at that time. He worked in a pet shop which was opened by his cousin as part-time job during his holiday. After he graduated from secondary school, he further study in electrical engineering. He got a good result but this field did not interested him much. Furthermore, he had to further his study to master if he wanted to be recognized as a professional electrical engineer. He decided to involve in pets industry starting with online business. Unlike today, online business was not a trend at that time. It was very brave and determined of him to decide to involve fully in this industry at that time. The business was founded in 2002. After struggling for a year, he finally started the first outline. His wife’s parents supported him in opening his first shop in November, 2003. After that, he continued his passion in this industry until today. Now, Petsmore has become a the largest pet retail-chain store in Malaysia. It was a great success for Mr Sean Saw. However, he would not stay proud and continue his hard work in aiming for the position of top pet shop in Malaysia. Their Vision: Archive 100 outlets by 2020 Clear direction for future development is needed in a good company. Vision will create work dynamic, wonders, excitement and organizational growth. Hence, Pets More set their vision to archive 100 outlets by 2020. Their Mission: Bring L.I.F.E. to the world. Love Ideology Family Education A meaningful mission can act as a moral and corporate compass for future development. It helps in aligning corporate core values and goals. With this mission, employees’ career achievement becomes more meaningful while building them to be professionals in pet industry.
  • 13. 13 Their Values: Conscience Open-minded Trust Respect Excellence Shared values represent their corporate identity in this business. They emphasize on individual core values as well as corporate values. Pets More shared values aim to develop a person with good character and right mind set .
  • 14. 14 Live pets: Dog Cat Fish Small animals
  • 15. 15 Products: 1) Foods Dry food Wet food Snack and treat 2) Health and beauty products Beauty and skincare product Healthcare product Wellness product
  • 16. 16 3) Household products Training aids products Cages Paper and cotton 4) Fashion Artificial Furniture Clothes and apparels
  • 17. 17 The photos of the shops in Selangor: Klang Valley WangsaWalk
  • 18. 18 COMPARATIVE ANALYSIS K-9 Petsmore i. Competitors There are 3 pets shop that are only meters away from K-9 Petsmore had chain stores all over Klang Valley. Competitors are everywhere ii. Brief Description of competitors Huang Cheng Pets Shop Pet Lovers Centre - Operating since 2011. - New in this industry. - Provide one-stop-centre services. - Mainly on canine and feline only. - Operating since 1973 - Based in Singapore, chain store spreading over Malaysia and Thailand. - 17 chain stores in Malaysia - Professional vet-trained per consultant - Helpful and friendly staffs - Small sized pets are sold only. - Not quite famous in Malaysia as most of the services provided like dogs grooming, dog’s bakery are all available in Singapore only. Chew Thean Yeang Aquatic & Pets Pets Wonderland - Operating since 1963. - Comfortable environment with 10’000 square feet multi-stories pet centre that can accommodate 1000 visitors. - Good variety of tropical fish - Mainly focusing of aquarium pets. - Lack of knowledge about animals. - Staffs are not friendly. - Operating since 2001 - One-stop pet centre - Provide vet consultation and grooming service - Pet boarding not available - Prices are slightly higher than usual - Staffs are friendly but are not aware of customers that are in need. Customers need to look up for the staffs at the cashier. Alan’s Pets Shop The Pets Family -Operating since 2003 -Friendly service -have passion for pets -gives detailed and professional advices -sells canine, feline and aquarium pets -exclusive accessories -Provide pet grooming - Operating since 2004 - spacious environment - Affordable prices - Unprofessional pet grooming service - Good pet care advice - selling various types of pets including canine, feline, reptiles and aquatic pets.
  • 19. 19 iii. Strategies Pets Sold Canine Canine, Feline, Aquatic Pets, Small Animals Pricing Affordable prices Affordable, doesn’t mark-up price from the price stated by supplier Advertisement Not much advertisement and mostly is from face-to- face advertise Currently focusing more on internet advertising, since most people read news from internet Selling Point Online Shopping One Stop Centre for pets Online Shopping Quality of service -Since it is a home-based pet shop, they are extremely friendly - Expertise in Canine Training - The owner could remember his customers due to frequent chatting. - Friendly - Professional - Responsible (Pet boarding) - Efficient Variety of Product -Focus on Canine Products and Accessories - Selling different species of pet’s product and accessories -Main focus on Canine Products. iv. Obstacles faced in starting new business Mr. Tan came from an average family. The main obstacles faced are to find venture capitals to start his own business. Mr. Sean Saw first started out his pets business as an online business. The main obstacles faced is online is still not a trend as it is today, only a few people will do online business. Even worst in pets industry. v. Ways and mind sets to keep the business going Passion for Pets Provide pets a better lifestyle they deserve, like what humans are having now Help ease owner to get appropriate food, care and consult for their pets
  • 20. 20 vi. Summary of Similarities and Difference between 2 businesses K-9 Similarities Petsmore Pets Food Main Products sold Pets Food Provide Pets a Better Living Standard Mission Bring L.I.F.E to the World Passion to Dogs Key Founder interest Passion to Dogs K-9 Difference Petsmore 1974 Year Founded 2002 Tan Teik Poh Key Founder Sean Saw Professional Trainer Status of Key Founder General Manager Home-based Type of Business Commercial Penang Location Klang Valley 0 Number of Branches 20 1 Number of Warehouse 6 4 Number of Employees 180 Family Relationship Between Employees Employee Pet Food Major profit Service Mobile Car Pooch Service Walk-in Grooming Service Pets Boarding 10.30 am – 7.00 pm Business hour 10.00 am – 10.00 pm Short-sighted Future Plan Hundred chain of franchises Diamonds Brand of Food Wider variety type of imported and locals food products Canine only Types of Pets Sold Canine, Feline, Aquatic pets, and small animals
  • 21. 21 Pre-order Way to Sell Pets In Stock Sells dog food Strategy to Function One stop centre Pre-order Way to Sell Pets In Stock No Membership Yes 5% discount for members on all products and member’s day to give major discount Customer is not always right Customer Right Customers always right Not much advertisement and mostly is from face-to-face advertise Advertisement Advertise through Mass Media
  • 22. 22 CONCLUSION Petsmore is a more commercially successful business. Based on the comparative analysis, Petsmore has a clear and proper future plan to expand the business in the future. Besides, Petsmore provided job training services for their worker to make sure that they have well knowledge about pets. This will definitely improve their customer services by providing a comprehensive professional service to the customers. Other than that, Petsmore promote their products by advertising them via mass media. Besides having 20 branches in Klang Valley, they also used the convenient of the internet to connect their customer and provide more accessible ways to shop. Furthermore, they are connected with their customer by giving out memberships to them. By doing this, customers can keep shopping with them with a lower privilege price. Moreover, they will import a larger amount of products from the supplier to get a lower price in order to benefits their customer by selling the products at a lower marketing price.
  • 23. 23 RECOMMENDATION K9 PETS Sdn.Bhd. Current Situation Recommendation Sell only one product for dog food May import more different brands of dog food to provide a variety of choice for the customer. No branches and poor location The location of this shop is hard to find. K9 may relocate the shop to a better location like a shop lot but not a home-base shop. They may also maintain the old shop with other easy access branches. Provide specialized services for dogs only They could expand their specialize to many type of pets such as, cat, tortoise, hamster, rabbit Consultant of dogs They may cooperation in veterinary and provide a health- care services for dogs No advertisement K9 may make advertisement for themselves through the mass media like internet and flyers to connect more people to their shop Fix price for all customer May provide a privilege or member card for the customer so that they can be benefit if they continue to shop with K9.
  • 24. 24 PETSMORE.COM Current Situation Recommendation 20 branches in Klang Valley May explore their business to outstation in Malaysia or further to overseas Consultant of dogs They may cooperation in veterinary and provide a health- care services for dogs Only provide walk- in grooming services May provide a mobile service for customers those who have no time to send their pets to the shops Selling pets May associate with the pets adoption centre and advise the customer to adopt a pet instead of buying Provide job training for workers May provide all training courses for all workers to make sure that they have well knowledge about pets in order to provide a professional service for the customers Privilege Member Card to connect customers May have some interaction with the members like organize some campaigns to educate the customers and not only limited to giving discount of products to the customers.
  • 25. 25 APPENDICES K9 Pets Shop Articles found in K9 Pets Shop
  • 26. 26 Awards won by Mr. Tan Teik Poh Group Photo with Mr. Tan
  • 27. 27 Pets More Certificates and Awards Received by Petsmore Principle and Articles found in Petsmore
  • 28. 28 Workers achievement Bulletin Board Group Photo with Mr. Sean Saw
  • 29. 29 Interview Questions 1. When was the business founded? 2. Who are the key founders? 3. What prompted the founders to start this business? 4. What are your main products? 5. What is your shops selling point? 6. Who are the customers? 7. What is the business annual revenue figure? 8. How many branch offices/ stores do you have? 9. Can you provide a brief history of your business and its most recent developments? 10. Do you have many competitors? Who are they? Who are the top 3 competitors? 11. Is the business constantly facing strong competition from other competitors? What strategies have they used to compete with you? 12. How much capital is required to start this business? What field of knowledge do you need to run this business? 13. Generally, do you feel it is easy or hard to enter this market? Why? 14. How do you compete with your competitors? 15. How often do you release a new product? 16. Are your pricing decisions strongly affected by your competitors? 17. How many workers are there in your shops? 18. What is your future plan for your business? 19. What difficulties do you met before? 20. Does GST affect your business? 21. What is your major profit? (Grooming service, accessories… etc) 22. What is the age limit of the pets to be sold? 23. How do you manage the pet’s food that can’t be sold? 24. What happen to the pets you don’t sell? (Send to rescue team, euthanized, return to breeder) 25. What method used to promote your shop? 26. How many types of pets do you sell currently?
  • 30. 30 27. Did you receive any rewards? 28. What qualifications do you have to run this business? 29. Do you bring import’s pet or local pets? 30. What criteria do you focus on when you hire someone?
  • 31. 31 MINUTES OF MEETING (1) DATE: 28 APRIL TIME: 2.24PM VENUE: Taylor’s University E6.14 NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE CHONG JIA YI THURSDAY 0800-1000 N/A HAU HUI YEE FRIDAY 1200-1400 N/A LEE NING THURSDAY 0800-1000 N/A LEE ZI YING THURSDAY 0800-1000 N/A LOONG BO LIN FRIDAY 0800-1000 N/A LIM ZIA HUEI THURSDAY 0800-1000 N/A ONG SHI HUI FRIDAY 0800-1000 N/A NO. ACTIVITY ACTION TAKEN BY 1. Details of brief discussed and made clear ALL 2. Research on pet shop in Penang CHONG JIA YI, LEE NING 3. Research on pet shop in Klang Valley LIM ZIA HUEI, ONG SHI HUI 4. Contact respective shop CHONG JIA YI, LEE NING 5. Preparation of question LEE ZI YING, LOONG BO LIN 6. Research of Penang transportation route system HAU HUI YEE
  • 32. 32 MINUTES OF MEETING (2) DATE: 30 APRIL 2015 TIME: 9.00AM VENUE: TAYLOR’S UNIVERSITY INFRONT LIBRARY NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE CHONG JIA YI THURSDAY 0800- 1000 RESEARCH HAU HUI YEE FRIDAY 1200-1400 RESEARCH LEE NING THURSDAY 0800- 1000 RESEARCH LEE ZI YING THURSDAY 0800- 1000 QUESTION PREPARATION LOONG BO LIN FRIDAY 0800-1000 QUESTION PREPARATION LIM ZIA HUEI THURSDAY 0800- 1000 RESEARCH ONG SHI HUI FRIDAY 0800-1000 RESEARCH NO. ACTIVITY ACTION TAKEN BY 1. Brief of current situation LEE NING 2. Discussion of business ALL 3. Discussion of itinerary (Table a) ALL 4. Delegation of duty (Table b) CHONG JIA YI, LEE ZI YING
  • 33. 33 ITINERARY FOR 2ND MAY 2015 (Table a) 7.00AM WAKE UP 8.00AM BREAKFAST 9.00AM FREE TIME 11.00AM MEET UP AT INTERVIEW AREA 11.30AM LUNCH + SMALL DISCUSSION FOR LATER INTERVIEW 12.00PM INTERVIEW 16.00PM BACK HOTEL 16.30PM FREE TIME DELEGATION OF DUTY (Table b) CHONG JIA YI TRANSCRIPT WRITING HAU HUI YEE UNABLE TO ATTEND LEE NING LEADER / INTERVIEW LEE ZI YING VIDEO RECORDER LOONG BO LIN INTERVIEW LIM ZIA HUEI TRANSCRIPT WRITING ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER
  • 34. 34 MINUTES OF MEETING (3) DATE: 15 MAY 2015 TIME: 9.00AM VENUE: TAYLOR’S UNIVERSITY LIBRARY DISCUSSION ROOM 3.2 NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE CHONG JIA YI THURSDAY 0800-1000 N/A HAU HUI YEE FRIDAY 1200-1400 N/A LEE NING THURSDAY 0800-1000 N/A LEE ZI YING THURSDAY 0800-1000 N/A LOONG BO LIN FRIDAY 0800-1000 N/A LIM ZIA HUEI THURSDAY 0800-1000 N/A ONG SHI HUI FRIDAY 0800-1000 N/A NO. ACTIVITY ACTION TAKEN BY 1. Brief of current situation CHONG JIA YI 2. Discussion of business ALL 3. Discussion of itinerary ALL 4. Delegation of duty LIM ZIA HUEI, ONG SHI HUI
  • 35. 35 ITINERARY FOR 18TH MAY 2015 8.00AM PSYCHOLOGY CLASS 10.00AM MEET UP AT 7/11 FOR TAXI 10.45PM REACH INTERVIEW AREA 11.00PM START INTERVIEW 13.00PM INTERVIEW END 14.00PM REACH BACK TAYLOR’S DELEGATION OF DUTY CHONG JIA YI TRANSCRIPT WRITING HAU HUI YEE UNABLE TO ATTEND LEE NING LEADER / INTERVIEW LEE ZI YING VIDEO RECORDER LOONG BO LIN INTERVIEW LIM ZIA HUEI TRANSCRIPT WRITING ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER
  • 36. 36 MINUTES OF MEETING (4) DATE: 18 MAY 2015 TIME: 14.40PM VENUE: TAYLOR’S UNIVERSITY D8.07 NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE CHONG JIA YI THURSDAY 0800-1000 N/A HAU HUI YEE FRIDAY 1200-1400 N/A LEE NING THURSDAY 0800-1000 N/A LEE ZI YING THURSDAY 0800-1000 N/A LOONG BO LIN FRIDAY 0800-1000 N/A LIM ZIA HUEI THURSDAY 0800-1000 N/A ONG SHI HUI FRIDAY 0800-1000 N/A NO. ACTIVITY ACTION TAKEN BY 1. Brief of current situation LEE NING 2. Delegation of duty LEE ZI YING DELEGATION OF DUTY CHONG JIA YI REPORT WRITING (K-9) HAU HUI YEE REPORT WRITING (INTRODUCTION + RECOMMENDATION) LEE NING AUDIO MAKING LEE ZI YING REPORT WRITING (COMPARATIVE TABLE) LOONG BO LIN AUDIO MAKING LIM ZIA HUEI REPORT WRITING (PETSMORE) ONG SHI HUI REPORT WRITING (SIMILARITIES AND DIFFERENCE TABLE)
  • 37. 37 MINUTES OF MEETING (5) DATE: 1 JUNE 2015 TIME: 11.00AM VENUE: TAYLOR’S UNIVERSITY LIBRARY LVL 5 NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE CHONG JIA YI THURSDAY 0800-1000 REPORT HAU HUI YEE FRIDAY 1200-1400 REPORT LEE NING THURSDAY 0800-1000 AUDIO LEE ZI YING THURSDAY 0800-1000 REPORT LOONG BO LIN FRIDAY 0800-1000 AUDIO LIM ZIA HUEI THURSDAY 0800-1000 REPORT ONG SHI HUI FRIDAY 0800-1000 REPORT NO. ACTIVITY ACTION TAKEN BY 1. Brief of current situation LEE NING 2. Discussion of Progress ALL 3. Delegation of duty LEE NING DELEGATION OF DUTY CHONG JIA YI SLIDES HAU HUI YEE REPORT LEE NING REPORT LEE ZI YING ARTISTIC COVER LOONG BO LIN REPORT LIM ZIA HUEI SLIDES ONG SHI HUI REPORT
  • 38. 38 BIBLIOGRAPHY Library.bcu.ac.uk,. (2015). How to write a report. Retrieved 3 June 2015, from http://library.bcu.ac.uk/learner/writingguides/1.02%20Reports.htm MakeUseOf,. (2010). How To Create Professional Reports & Docs on Word. Retrieved 3 June 2015, from http://www.makeuseof.com/tag/writing-professional- reports-documents/ Grier, K. (2006). Pets in America. Chapel Hill, NC: University of North Carolina Press. Strasser, S. (2003). Commodifying everything (pp. 43-71). New York: Routledge.
  • 39. 39 REFERENCES 1. K-9 Pets Sdn. Bhd. (n.d.). Retrieved June 1, 2015, from http://www.k9pets.com.my/ 2. Malaysia Largest Online Pet Shop With Best Price | PetsMore.com. (n.d.). Retrieved June 2, 2015, from http://www.petsmore.com/ 3. Marketing Executive. (n.d.). Retrieved June 2, 2015, from http://jobs.jobstreet.com/my/jobs/2615383?fr=21 4. Ask.metafilter.com,. (2015). When did the first pet shops open?. Retrieved 3 June 2015, from http://ask.metafilter.com/277705/When-did-the-first-pet- shops-open 5. Tripadvisor.com.my,. (2015). Chew Thean Yang Aquarium Reviews - George Town, Penang Island Attractions - TripAdvisor. Retrieved 3 June 2015, from http://www.tripadvisor.com.my/Attraction_Review-g298303-d2456291- Reviews-Chew_Thean_Yang_Aquarium- George_Town_Penang_Island_Penang.html 6. Cty-fish.com,. (2015). About us ― cty-fish.com. Retrieved 3 June 2015, from http://www.cty-fish.com/index.php?ukey=auxpage_1 7. Petloverscentre.com,. (2015). Pet Lovers Centre :: All Passion. All Pets. Retrieved 3 June 2015, from http://www.petloverscentre.com/Forms/Index.aspx 8. Petswonderland,. (2015). About Us | Petswonderland. Retrieved 3 June 2015, from http://www.petswonderland.com.my/about-us/