The research proposal : Rattan shops in Penang

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The research proposal : Rattan shops in Penang

  1. 1. 1FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Rattan TradeEnglish 2 (ENGL 0205)Assignment 2Cheah Ee Von (0308719)Lai Min Hui (0309646)Chew Woan Chyin (0310797)Gennieve Lee Phick Choo (0311622)
  2. 2. 2FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Table of ContentsContent PageResearchProposal3 – 5ResearchEssay6 – 13Appendix 14 – 25Bibliography 26 – 27
  3. 3. 3FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)ResearchProposal
  4. 4. 4FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)The Research ProposalName: Cheah Ee Von, Chew Woan Chyin, Gennieve Lee, Lai Min HuiClass: English 2Period: TUESDAY AND WEDNESDAYINTRODUCTION:The research would be about a rattan trade business in Penang Island. Theinformation expected to be gained will be about the history of the business and theway they operate since the opening of the business.RESEARCH QUESTIONS:List the research questions very clearly and concisely. Number each question.1. Origin or family history of the trade/business that you are studying. For this youneed to conduct interviews.2. Where are the products marketed to? Local markets? International? Who are themain customers i.e. age, gender, income group? Why does the product attract thisparticular group?3. How does the business promote its products? How does it advertise? Does itadvertise? Are the products distributed to various places (e.g. supermarkets, craftmarkets) or sold only at the business premise? Why are they distributed in thismanner?4. What/who are the main threats/competition to the trade? How are they threateningthe trade? What strategies are employed to counter the threats or competition?
  5. 5. 5FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)METHODOLOGY:List all your methods one at a time and provide details of when and how you expectto carry out your research methods.- Speaking Hokkien dialect or Mandarin when required to gain information.- Split up into group of two to save time and tackle more shops.- Intend to be friendly and polite when interviewing.- Purchase souvenirs if possible from the shop (as a thank you)CONCLUSION:Briefly explain what you expect to accomplish through the above methods and theinformation that you expect to obtain by carrying out your plan above.- To get accurate information on the interviews conducted.- To establish a good relationship with shop owners.- Achieve maximum productivity within a short period of time.
  6. 6. 6FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)ResearchEssay
  7. 7. 7FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)The Research EssayRattan and bamboos grow deep in the jungles and regions that havewarmer climates like Asia such as Malaysia. They are both equally strong plants andare often used as materials for furniture, blinds and etc. However, both of them alsohave their own uniqueness and differences. Unlike bamboo, rattan stems are moresolid and needs structural support, as they cannot stand on their own. A rattan is aspiny climbing palm and it is not hollow inside, like bamboos. In addition, the wordrattan is actually the English form of the Malay word, ’Rotan’. ‘Rotan’ is defined asthe climbing palm. (Steiner, 2000)In contrast, bamboo belongs to the family of grasses, Gramineae, togetherwith plants like rice, corn, wheat and sugar cane. It can also support its own stemand does not need any structural support. Hence, they are often used as decorationsin gardens because not only are they strong and beautiful, they are also easier tomaintain and are also low in cost maintenance. From our research, we also discoverthat bamboo is the fastest growing woody plant on earth. They can grow upwards toas fast as 121 cm (48 inch) in a 24-hour period. The maximal growth rate ofbamboos can also exceed one meter (39 inches) per hour for short periods of time.Besides, we did some research on the type of bamboos and rattans used forblind making as we did a survey on a blind making shop in Penang. Based on ourresearch, we found out that the rattan and wood used for outdoors and indoor aredifferent. Outdoor woods are longer lasting and can withstand the weather climatecompare to the indoor ones. This is an important aspect to consider when making ablind. However, bamboos are highly recommended to use for the outdoors. They aremore resistant to the climate change in the outdoor. Therefore, they can withstandheavy rain and hot sun. The type of outdoor bamboo blind used is usually the onesproduced from “Bertam” bamboo. In Malaysia, it is more commonly known as “BuluhBertam” or “Buluh Atap”. These bamboos are only available in tropical countries likeMalaysia. Another good thing of using this bamboo is because of its natural brownishcolor, which is quite similar to rattan or wood colour. Hence, by using this bamboo,not only does it benefit us but also the environment. When choosing materials for ourblind making, we must also consider the environment and reduced the usage ofprecious woods to help save the rainforest (Wong, 1988).The first rattan shop we decided to visit is Seang Hin Leong’s rattan shopwhich is located at Lebuh Pantai, Georgetown. According to research, we could beable to watch the family at work too. (Duckett-Wilkinson, 2012) It was around 4pm(Friday, 19thApril 2013), when we decided to take a bus from Continental Hotel toLebuh Downing. From there, we walked by foot to Lebuh Pantai. We continued our
  8. 8. 8FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)journey down and we found Seang Hin Leong hidden in between two Baba-Nyonyastraits style shop houses.Ee Von and Min Hui took turns interviewing the shop owner. Meanwhile,Woan Chyin and Gennieve were in charge of taking photographs around the quaintold shop. Miss Sim Jeck Choo, sister of the shop owner who is in her 50s talked tous. We conversed in Hokkien and Chinese throughout the interview. The shop wasfounded by her great grandfather who came from Canton, China in search of adecent job in Malaya during mid-1920s. The rattan shop was then passed down forgenerations until its current owner (4thgeneration) Mr Sim Chew Poh who is 58years old this year. 3rdgeneration owner- Mr Sim Buck Teik who is in his 80s stillhelps around in the shop occasionally too. Mr Sim is also one of the recipients ofHSBC Living Heritage awards. (Grimsley, 2011)Seang Hin Leong’s main products include rattan baskets, food covers,handicrafts and rattan furniture. Every single rattan piece is crafted carefully by MrSim Chew Poh and Mr Sim Buck Teik. The time used to craft a rattan piece differsaccording to its size and complexity. Mr Sim Chew Poh was weaving a rattan “dogbed” when we interviewed them. He said the “dog bed” usually takes him 1-2 days tocomplete it. Product price ranges from RM5 up to RM700. They export their productsto Kuala Lumpur and Kedah only. Rattan shops and furniture shops usually importrattan goods from them. Mr Chew Poh told us that they usually import their rattancanes from Pahang.When asked about the customers, Miss Sim mentioned that the market is verydiverse. They could be in their 20s up to 60s. Their customers generally are touristsoutside of Penang. Those who are in their 20s frequently opt for Batik and smallrattan handicraft for packaging purposes. Meanwhile, the older generations wouldshop for rattan furniture like rattan chairs. The older generations who shop in SeangHin Leong are mostly females. Older male customers prefer to buy rattan furniturefrom them too. Other than that, they would also receive orders from small families,hotel and Japanese restaurant interior designers. Miss Sim did mention that onlythose who are English educated and interested in arts and craft would shop for theirrattan goods. However, conservative minded customers would not buy rattan goodfrom them. On the contrary, they also received good responses from Japanese andMalay customers.As for competitors, Miss Sim stated that they used to have lots of other shopsselling rattan goods opposite their shop but eventually they shut down theirbusinesses due to the reason that they could not afford the shop rental fees. So now,there are very few rattan shops around Penang. Most of them specialize in mending
  9. 9. 9FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)rattan goods unlike Seang Hin Leong which focuses on making new rattan goodssuch as baskets and handicrafts. (Chin, 2010) Miss Sim also said that they need notto worry about advertising as they often get interviews from newspapers, magazinesand freelance journalists all the time. The Internet contributed a lot in this manner.Nowadays, people are more aware of heritage culture and would wish to know moreabout this dying trade. Hence, Seang Hin Leong is discovered through the Internet.Other than that, Miss Sim did mention about another problem faced by therattan trade. She said that they are lacking of workmanship. They used to hire four tofive workers before the demand for rattan goods dropped. (Ngu, 2005) They alsoused to hire Indonesian workers for RM6-RM7 per day. However, due to the drop ofdemand for rattan goods, they had to cut down their workers. Thus, if they were tohire Malaysian workers, they had to pay RM60-RM70 per day for their salary. Hence,this would affect the price of the products to increase dramatically.As the interview come to an end, we expressed our gratitude towards themand took a picture with Mr Sim Buck Teik. It was a pleasant visit to Seang Hin Leong.The atmosphere was friendly and heart-warming.The next rattan shop that we’ve visited is Lee Soo Kee Rotan that is locatedat Lebuh Armenian. It was around 4pm in the afternoon (Saturday, 20thApril 2013)when we’ve arrived after long hours of walking. The shop was quite dark from theinside and a shirtless old uncle was found sitting near the entrance weaving rattan asa base for a chair that he’s repairing.Woan Chyin and Ee Von took turns asking while Min Hui takes down notes. Itwas hard to convince him to accept our interview at first as he was quite skepticalabout us and suggested that we should ask other rattan shops instead. After a fewplead and explanation with much difficulty, he finally opened up and agreed to beinterviewed but on the condition that his name and surname would not be revealeddue to reasons that we dare not ask.The old uncle mentioned is a Chinese, roughly around the age of 70-80, wasaround 165cm, skinny, dark skinned with a face marred with signs of age. He did notwear any form of glasses and relied heavily on the sunlight as his light source. Hewas a fairly patient old man that is still quite skilful and swift in his hand movementsas demonstrated while having the interview with us. He spoke to us in Chinesethroughout the whole conversation since we’ve approached him using Chinese.The shop was filled with all sorts of rattan made things, however in this shop;most of them were big furniture. Rattan sofas dominated half of the shop, otherswere a wide range of chairs, from stools to dining chairs, a small percentage of
  10. 10. 10FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)tables and insignificant amount of rattan lamps and racks. It is a wonder how thatuncle could weaved these marvellous handicrafts using just his own pair of hands.The pricing set found out to be quite justified too after a series of observations, forexample, the 3 seated rattan sofa only costs from the range of RM700-RM1000 andthe lamps were less than RM 50.The business was found out to be a family business that has currentlyreached its 3rd generation and passed down to sons. It is a local business based inPenang without any exportation outside of Penang.Another set of questions was issued about his customers and products.Questions includes whether young people would buy rattan furniture, what age groupthat’s normally his regulars and also what is the most sellable furniture here? Inrespond, he told us that the young also likes rattan made furniture, a surprise to usand named rattan chairs and sofas as his most sellable products to the young andmiddle aged while the older group would prefer others like racks.When asked about competition or whether he had done any form ofadvertisements, the owner, the uncle disclosed that he had never done any form ofadvertisements as he deemed it was unnecessary, since those who came by werenormally his regular customers or people who’ve heard of his trade in the field, whenthe field is small everyone knows about him and also people like us who knew fromthe Internet thanks to Penang’s government, he stated that he does not need toworry about publicity.Regarding about the competition, he had stated in the interview that inmodern days, young people are no longer interested in the art of rattan weaving orany traditional handicrafts for that matter as it does not pay well and the skills cantake years to learn. The rattan businesses are getting smaller and smaller as it ishard to sustain with the lack of manpower and skilled workers however that is goodin some ways as that means no strong competitors in the near future.Other than creating and making rattan furniture, he also provides repairingservices for rattan furniture. The rattan used for his usage had come majorly fromlocal estates and from Indonesia.To end our interview session with him, we said thank you and stated ourgratefulness for accepting our interview as it was the last shop and our last hope inthe list. We took a group picture with him as well.The next shop we visited is Ngai Sun, located at no.165, Chulia Street, 10200Georgetown, Penang. This shop can easily be seen and found, as it is located along
  11. 11. 11FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)the main street of Georgetown. One will not easily miss from finding this shop due tothe colourful bamboo or wooden blinds that shields the shop from the searing sun.During our visit to Ngai Sun, the owner wasn’t around. However, we saw anelderly man who was working on one of the unfinished blinds. He happens to be avery experienced worker and has been working for the owner for a long time.Judging from his age as well as the way he works and paints the blinds, we couldsee that he was a wise and experienced man. Hence, we decided to interview himinstead, as he also wasn’t sure when the owner would arrive. At first, he was skepticwhen we asked him questions about the shop but in the end, he gave in. He alsoallowed us to take a few pictures of the shop and the finished products on display.Unfortunately, he was not willing to introduce his name or identity to us.The operation hour of the shop is from 9.00am to 5.00pm. They are usuallyopen on weekdays and Saturdays only. From our research, we found out that theowner is known as Mr. Chen. He has been in the business for a very long time. Thereason why his blind making is famous is because he and his artists’ hand paint theadvertisement onto the blinds themselves instead of using spray paint. Besides, theshop that they are using to operate their business is also an old and heritage buildingof Penang. In addition, the shop is located at a strategic location as well whereby,many tourists passed by daily. The street itself, where the shop is located is alsolisted in the UNESCO WORLD HERITAGE (Tye, 2003).The materials that they used are bamboos, wood, and rattan. These are theirthree main materials to make the blind. Other than that, would be the paint, rope,glue and so on. Besides the materials, we also did a research on the pricing of theblinds. The prices are according to the quality of the materials and also the size ofthe blinds. It ranges from RM10 per foot to RM40. As mentioned earlier, the blindsare all hand paint, not to mention the materials they used are quality original bambooand rattan. Not something that we, as fellow consumers can find easily in the marketnowadays. Even so, I believe that the prices they offer are still reasonable as theirproducts are real authentic ones. Overall, the survey went according to plan and itwas a success. Thanks to the cooperation of the shop owner and staff members, wewere able to learn new things in the process of our interviews and research.The similarities between the three shops, Seang Hin Leong, Lee Soo Kee andNgai Sun are that they are all listed in the Traditional Trades and Occupations inGeorgetown World Heritage Site list, the business was passed down by inheritance,the business had little competitors and they need not to worry about publicity andadvertising.
  12. 12. 12FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)First of all, the shops mentioned above were listed in the Traditional Tradesand Occupations in Georgetown World Heritage Site list. Georgetown received theUNESCO World Heritage Site title on 7thJuly 2008. The United Nations Educational,Scientific and Cultural Organization encourage the identification, protection andpreservation of cultural and natural heritage around the world considered to beinvaluable to humanity. (UNESCO World Heritage Convention, 1992) Thus, beingenlisted is very prestigious for Seang Hin Leong, Lee Soo Kee and Ngai Sun. Eversince then; these shops have been given attention and special grants to sustain theircurrent business. For example, Seang Hin Leong was one of the recipients for HSBCLiving Heritage awards.Next, Seang Hin Leong and Lee Soo Kee are family businesses that arepassed down for generations. There was a huge wave of Chinese mainly comingfrom the Fujian and Canton province seek refuge and resettle at Taiwan, Nanyangand Malaya when The Ming Dynasty was overtaken by the Qing Dynasty in the 17thcentury. The reason they left China was due to the fact that they were not willing tobe ruled by the Manchu people whom they disregard as pure Han Chinese. (Tye T.,2005) Seang Hin Leong was founded by the founder’s grandfather who came fromCanton, China in search of a decent job in Malaya during mid-1920s. Hence, it wasthen passed down to its current 4thgeneration. Meanwhile, Lee Soo Kee is also afamily business which has been passed down to sons. Its current owner is their 3rdgeneration.Other than that, Seang Hin Leong, Lee Soo Kee and Ngai Sun had fewcompetitors nowadays. Due to globalisation, the rattan trade business is dying.Rattan goods are now replaced by plastic goods that could be bought easilyanywhere. Bamboo blinds are being replaced with aluminium blinds. Competitorsalso left because they could not generate enough profit to pay their rents.Nevertheless, after Penang was recognised as a World Heritage Site, these tradesare in the limelight of the media again. Indirectly, they need not to worry aboutadvertising and publicity because there are numerous interviews conducted onlineand in printed forms about their shop.There were also a few distinct traits between Seang Hin Leong, Lee Soo Keeand Ngai Sun. Various distinct trait includes specifically the type of rattan products &differences in materials they sell, the type of business tactics they rely on and thebusiness’s condition.The most significant difference was perhaps the type of products they sell.Although all of the shops sell rattan products, the products sold by the 3 shops focuson various different aspects. While Seang Hin Leong and Lee Soo Kee focuses on
  13. 13. 13FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)rattan furniture, various rattan woven home items and intricate souvenirs, Ngai Sunstood alone as the only rattan shop making only rattan blinds.Most of the products from Seang Hin Leong were mostly daily items (baskets,wooden fans, rattan trays, rattan stick, etc) and tourist’s souvenirs (woodenkeychain, Batik clothed purses, etc) hence the material used majorly was rattan andBatik clothes, the products were in a significantly smaller size compared to Lee SooKee who focuses on large furniture (chairs, sofas, racks, etc) as displayed in theshop. The materials used by Lee Soo Kee are purely rattan. Ngai Sun, who focusessolely on rattan blinds as their only product, has a mix source of rattan and bambooas their material. This was true at time of visit according to the observations madejudging from the shop’s display and found out through interviews conducted. Theshop’s displays can be found in Figure 1: Interior of Lee Soo Kee (refer to appendix)and Figure 2: Blinds in making (refer to appendix).Another distinct difference of these 3 shops is the service they provide.Although all 3 shops provides rattan furniture mending and allows special orders tobe made, the focus of the services made by all 3 shops differs. Seang Hin Leongfocuses on making new products for sale and exportations to Kuala Lumpur andKedah making sales as their main income as mentioned earlier, while Lee Soo Keefocuses on mending as his main income as there is only one rattan weaver/makerwhich is the founder and boss of Lee Soo Kee, Mr Lee. “What you see around theshop is what you get; I don’t normally accept orders as I’m the only one making.” Mr.Lee says. Since the only item on sale was those that were displayed in the shop, itresembles a limited source of income to Mr. Lee. Ngai Sun is the only shop thatrelies on orders to generate income since their only product and service offered wasmaking blinds, most customers would preferred it specially made, as the sizes maynot be suitable.The last main distinct difference between the 3 rattan trade is the businesses’conditions. Through observations, Ngai Sun and Seang Hin Leong’s businesscondition was better compared to Lee Soo Kee since both Ngai Sun and Seang HinLeong have a better chance of survival. Ngai Sun is actually quite advanced as arattan trade business through observations of the settings of the shop. Both NgaiSun and Seang Hin Leong have their own workers and successors planned out whileLee Soo Kee seems to be lacking in that department as mentioned, Mr. Lee was theonly one operating the shop and his commitment is limited as age approaches him.3346 words
  14. 14. 14FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Appendix
  15. 15. 15FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Figure 3: Facade of Seang Hin LeongFigure 4: Rattan chairs at Seang Hin Leong
  16. 16. 16FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Figure 5: Rattan baskets at Seang Hin LeongFigure 6: Ee Von interviewing Miss Sim & Mr Sim
  17. 17. 17FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Figure 7: Our group & Mr SimFigure 8: Facade of Lee Soo Kee
  18. 18. 18FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Figure 9: Woan Chyin interviewing Mr. LeeFigure 10: Interior of Lee Soo Kee
  19. 19. 19FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Figure 11: Ngai Sun BillboardFigure 12: Blinds in making
  20. 20. 20FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)MeetingMinutes
  21. 21. 21FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622). 1stTeam MeetingDate: 11thApril 2013Time: 2 p.m.Location: In front of the library in Taylors Lakeside campusMeeting called by: Cheah Ee VonType of meeting: Face-to-faceFacilitator: Cheah Ee Von and Lai Min HuiNote taker: Gennieve LeeTimekeeper: Chew Woan ChyinAttendees: Cheah Ee Von, Lai Min Hui, Gennieve Lee and Chew Woan ChyinPlease read: Traditional trades and occupations in Georgetown World Heritage SitePlease bring: Pencil, pen, notebook, laptop________________________________________________________________________________________________MinutesAgenda item: Report essay, information about the rattan shops in Penang, QuestionnairesPresenter: Cheah Ee VonDiscussion: Distribution of tasks among members and what to write for the report essay. During themeeting, we were also discussing on the types of questions that we would be asking the owner of therattan shops.Conclusions: Research about the details and information of the rattan shops online as well as preparingquestionnaires. The tasks were successfully segregated among the team members.
  22. 22. 22FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Action items Person ResponsibleDeadline Locations of rattan shops in Penang from the map Cheah Ee Von 16thApril 2013 Ways of transportation to reach the rattan shops Gennieve Lee 16thApril 2013 Other extra information regarding the rattan shops Chew Woan Chyin 16thApril 2013 Questionnaires Lai Min Hui, Cheah Ee Von 16thApril 2013
  23. 23. 23FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Questionnaires
  24. 24. 24FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Seang Hin Leong1. Origin or family history of the trade/business.Seang Hin Leong is a family business. It was founded by current owner’sgreat grandfather who came from Canton, China during mid-1920s. The rattanshop was then passed down for generations until its current owner which is 4thgeneration who named as Sim Chew Poh.2. Where are the products marketed to? Local markets? International?Who are the main customers i.e. age, gender, income group? Why doesthe product attract this particular group?Seang Hin Leong is mainly focusing their market in local. They export theirproducts to Kuala Lumpur and Kedah only. The main customers are in 20s upto 60s. Their customers generally are tourists outside of Penang. The youngergenerations opt for Batik and small rattan handicraft for packaging purposes.In the other hand, the older female customers are the main customers whoshop for rattan furniture. Yet, male customers also shop form them. Otherthan that, there are several orders from small families, hotel and Japaneserestaurant. The customers who are English-educated and interests in arts andcraft would usually buy from them.3. How does the business promote its products? How does it advertise?Does it advertise? Are the products distributed to various places (e.g.supermarkets, craft markets) or sold only at the business premise? Whyare they distributed in this manner?Seang Hin Leong do not do any advertising as they often get interviews fromnewspapers, magazines and freelance journalists. Yet, Seang Hin Leong isdiscovered through the Internet also. Seang Hin Leong’s products aredistributed in Kuala Lumpur and Kedah.4. What/who are the main threats/competition to the trade? How are theythreatening the trade? What strategies are employed to counter thethreats or competition?Seang Hin Leong used to have lots of other shops selling rattan goodsopposite their shop but eventually they shut down their businesses due to thereason that they could not afford the shop rental fees. So now, there are veryfew rattan shops around Penang.
  25. 25. 25FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Lee Soo Kee Rattan1. Origin or family history of the trade/business.Lee Soo Kee Rattan is a family business. The current owner is the 3rdgeneration.2. Where are the products marketed to? Local markets? International?Who are the main customers i.e. age, gender, income group? Why doesthe product attract this particular group?Lee Soo Kee Rattan is a local business based in Penang without anyexportation outside of Penang. The main customers are young and middleaged who shop for rattan chairs and sofas. Meanwhile, the older group alsoshops for their other products like racks.3. How does the business promote its products? How does it advertise?Does it advertise? Are the products distributed to various places (e.g.supermarkets, craft markets) or sold only at the business premise? Whyare they distributed in this manner?Lee Soo Kee had never done any form of advertisements. He deemed it wasunnecessary as those who came by were normally the regular customers orpeople who knew him since young. Lee Soo Kee Rattan does not need toworry about publicity.4. What/who are the main threats/competition to the trade? How are theythreatening the trade? What strategies are employed to counter thethreats or competition?Lee Soo Kee Rattan has no strong competitors as the rattan businesses aregetting smaller and smaller. There is lack of manpower and skilled workersrecently.
  26. 26. 26FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)Bibliography
  27. 27. 27FNBE Jan 2013 - ENGL 0205 English2Names of group members: Cheah Ee Von (0308719), Lai MinHui (0309646), Chew Woan Chyin (0310797), Gennieve LeePhick Choo (0311622)BIBLIOGRAPHYChin, C. (2010, November 11) Last One Standing. The Star, Metro p.10Duckett-Wilkinson, R. (2012, May 17) Penang Street Shopping. Timeout-Penang,p.34Grimsley, M. (2011, September) Penang Revealed, View from a Rickshaw.Expatriate Lifestyle, p. 44-45Ngu, I.K. (2005, August 8) Baskets That Tell a Tale. The Star, Metro p.2Shaw, Karen. (2004). Apes and Language A review of the Literature. Boston: DianaHacker.Steiner, Helmut. (1940). Climbing Palm. [Online] July 11th2000. Available from:<http://han-travel.com/park/taman-negara/interesting-articles/articles/9.html>[Accessed: 30thMay 2013]Tye, Timothy. (2005). Identity of the Penang Chinese People. [Online] February 13th2005. Available from: http://www.penang-traveltips.com/identity-of-the-penang-chinese-people.htm. [Accessed: 30thMay 2013]UNESCO World Heritage Convention, 1992. About World Heritage [Online] Availableat: < http://whc.unesco.org/en/about/> [Accessed 30 May 2013].Wong. K.M. (1988). Current and Potential Uses of Bamboo in Peninsular Malaysia.[Online] August 15th1989. Available from:<http://bamboo.org/publications/e107_files/downloads/ABSJournal-vol07.pdf>[Accessed: 30thMay 2013]

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