1. Research Programmes
Training, qualifications
and certifications in the
design & adoption of
advanced services
Partnership
An exclusive network of
like­minded business
executives applying
leading practices
Advisory
Personalized
engagement and
guidance to transform
your business
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Leading thinking and
practice on servitization &
advanced services
THE ADVANCED SERVICES GROUP
The centre of excellence in servitization research and practice
The Advanced Services Group is a centre of excellence at Aston Business
School, Aston University, in the UK. It provides education, training, research and
a community of like­minded practitioners around advanced services and
servitization, helping global manufacturers and technology innovators to develop
services­led strategies.
ask@advancedservicesgroup.co.uk
The Group is led by Professor Tim Baines, the world's leading
scholar on servitization. Tim is the author of over 200
publications on manufacturing strategy, including Made to
Serve, the leading textbook on transforming a technology­
based business to compete through services.