The world is trading on Metaverse’s capabilities of consistently elevating business opportunities and substantially boosting revenue.
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Metaverse Business Opportunities And Revenue Generation Strategies.pdf
1. Metaverse Business Opportunities And Revenue
Generation Strategies
The world is trading on Metaverse’s capabilities of consistently
elevating business opportunities and substantially boosting revenue.
Globally acclaimed brands are fine-tuning their strategies to
incorporate their business in this virtual space. They know their
consumers are enticed by this virtual world’s scope and waiting to
reap it all. From improved customer experiences, enhanced learning
opportunities to research and development, Metaverse’s platform
has the potential to create alternative revenue generation
opportunities. Moreover, the neck-to-neck competition between
businesses to offer something better to their consumers is positively
contributing to innovation across verticals and fuelling
brainstorming.
While enterprises, individuals, and entrepreneurs have already
embarked upon a rewarding journey and massively cashing in, we
2. delve into this parallel and virtual Universe and discover business
opportunities and revenue-generation strategies in this article.
What Exactly is the Metaverse? What are its elements
and popular platforms?
Metaverse can be defined as a 3D virtual environment offering an
immersive experience with the ability to conjure up a realistic world.
This decentralized virtual world is far more significant than just to
some gamers who wear gadgets and don avatars. It has successfully
created a parallel plane of existence, enticed its audience with larger-
than-life perceptions, and opened doors to multi-trillion-dollar
business opportunities and revenue-generating capabilities that we
discuss subsequently.
Primary segments of the Metaverse
Metaverse establishes itself on a few popular technologies or
concepts:
· Artificial Intelligence
· Blockchain
· Cryptocurrencies, digital tokens like NFTs, digital wallets
· Extended Reality (Augmented Reality, Virtual Reality & Mixed
Reality)
3. · VR headsets, AR glasses, VR controllers, Haptic devices
transmitting tactile information to the senses
Metaverse’s leading platforms in vogue:
Metaverse is a lucrative virtual place luring global conglomerates
and celebrities with investment opportunities.
Some of the metaverse platforms that are in vogue with their current
number of active users:
Decentraland: Monthly active user base: 300000
Decentraland encourages users to buy, own, and sell virtual real
estate spaces. Users play games, exchange collectibles, and attend
virtual concerts. This platform has its unique currency termed
MANA, serving as its crypto-currency.
The Sandbox: Monthly active user base: 201,000
This platform’s users monetize their virtual worlds using NFTs on
the Ethereum blockchain.
Roblox: Monthly active user base: 214 million
Roblox has more to it than being primarily an American video game
company, as it encourages players to sell their created assets and has
its own currency termed Robux.
4. NVIDIA’s Omniverse: 200 million
NVIDIA’s Omniverse platform, with a thriving user base encourages
artists and creators to share their unique content.
Exploring metaverse business opportunities for
revenue generation
Metaverse has a profound effect on businesses as it is immersive and
decentralized with a limitless scope for creativity. Enterprises want
to benefit from it as it facilitates fresher methods to engage
consumers, transforms sectors like manufacturing and healthcare,
and eases training and learning without disturbing the real-world
infrastructure and systems. A McKenzie report predicts Metaverse’s
capability to generate revenue up to $5 trillion by 2030, and
therefore, it is imperative to gauge how various segments are
leveraging it.
Learning & Development
By blurring the realms of physical and virtual worlds, Metaverse
eases the concept of learning and development. By mitigating the
need for investing in infrastructure and commute, metaverse comes
across as an innovative, cost-effective, and result-oriented option
helping bridge the gap between trainees and trainers. The immersive
environment facilitates trainees to interact with peers, enjoy a
novice learning experience and develop skills.
5. Healthcare
Metaverse is gradually transforming healthcare with advanced
Augmented Reality (AR) devices and simulators. Johns
Hopkins surgeons use AR devices for spinal surgeries that show the
internal anatomy and help surgeons place implants precisely.
Telemedicine for several physical and mental health conditions
helps mitigate geographical barriers and promotes a safe space with
enhanced privacy levels.
Manufacturing
Global conglomerates like Amazon, Siemens, and BMW have
invested massively in digital twin technology that helps create a
virtual R&D space for safer and more efficient manufacturing
processes. BMW’s virtual EV manufacturing factory in NVIDIA’s
Omniverse has helped them save millions by deploying simulation
technology in 3D models.
Gaming & Entertainment
The Gaming and Entertainment sector are the pioneers of
Metaverse, and cannot be ignored as their million-dollar revenue
generation capacity has a global userbase. Games maintain a robust
monetization strategy by encouraging players to make in-game
purchases and subscriptions. Moreover, game developers earn a
handsome payout for designing and coding skills. Roblox game
developers registered on Roblox’s Developer Exchange Program
earned over $600 million annually in 2022.
6. Virtual Events and concerts
By purchasing their own land in the Metaverse, many celebrities
catered to their fans’ demands for virtual concerts. Justin Bieber,
Ariana Grande and Daler Mehendi are some of the few artists who
performed at virtual concerts on Metaverse platforms like Wave and
Fortnite, and their admirers did not resist buying high-priced tickets
to attend these virtual concerts.
Military Aviation & Defence
Military Aviation and the Defence segment are not far behind from
harnessing Metaverse’s potential to mitigate and control hazards
and overcome pressing challenges. With the help of AR devices,
military planes empowered with Lockheed Martin technology can
digitally map wildfires below with the help of the Cognitive Mission
Manager. This technology helps predict wildfire behavior and
enables decision-makers to design an appropriate plan of action to
suppress those.
Metaverse-related devices market
The devices key to partake in the Metaverse platforms have a global
market growing by leaps and bounds. For example, the AR/VR
market is predicted to generate revenue worth US$32.1bn in 2023
and grow at a CAGR of 12.60% by 2028. One of the Metaverse gloves
prototypes, the Haptic gloves, is predicted to sweep through a
market of $2 billion by 2027. Having said that, many globally
7. reputed companies have been investing in Metaverse-related devices
as there is a mass market for the products.
Takeaway
Metaverse is open to consistent innovation in the fields of
entertainment, healthcare, manufacturing, military, and gaming and
transforming the market dynamics globally. While the world is
under this wave of immersive, innovative, and altered reality-
technology, every business has a choice. They can get swept by the
wave, underperform, embrace mediocrity, or harness the power of
Metaverse and open the doors to newer opportunities. If by 2030, all
key enterprises are anticipated to go the Metaverse fashion, it is
about time to see where this technology fits the scheme of things for
every business, small, medium, or large. The decentralized parallel
universe is not a mirage anymore, it is right around the corner,
waiting to be explored deeply.
They say it is the “successor state to today’s internet” and this clearly
indicates a paradigm shift of the global audience base who want to
perceive a more seamless connectivity and experience. The thriving
multiverse, as it is called, with amplified revenue-generating
capacity is here, waiting to be explored, improvised, digitized, and
leveraged, and we as a generation are here to witness what it
beholds.
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