Discover the power of personalization in email campaigns to boost sales revenue by up to 20%. Learn how sales engagement platforms can automate personalized emails and improve sales productivity.

1. Best Sales Engagement Platform to look for 2024
Are you aware that incorporating personalization into email
campaigns can boost sales revenue by up to 20 percent? It
underscores the importance of directing attention toward delivering
personalized emails to potential clients.
However, the challenge lies in the impracticality of individually
tailoring emails for each prospect. Attempting to do so would
restrict outreach to only a few prospects at a time, making it an
inefficient strategy.
This is where sales engagement platforms come into play. These
tools facilitate the sending of personalized emails and messages on a
larger scale while automatically scheduling follow-up emails.
Moreover, these platforms handle the repetitive tasks typically

2. performed by sales representatives, leading to a significant
enhancement in their overall productivity.
What is a sales engagement platform?
Sales engagement platforms elevate communication between sales
teams and customers. These platforms automate the interaction
process between the company and its customer base.
By streamlining communication, sales engagement platforms
efficiently save time for organizations, enabling them to focus on
other critical tasks. Integration with the Customer Relationship
Management (CRM) system is a common feature of many platforms,
contributing significantly to the enhancement of overall sales
performance. In the face of increasing competition, these platforms
are instrumental in fostering and maintaining relationships with
customers.
Sales Engagement Platforms to look for 2024
1. Outreach: Outreach serves as a valuable sales engagement tool,
allowing for the automatic scheduling of multi-channel sequences.
This tool facilitates scalable email personalization and provides
metrics to assess the performance of your campaigns. Integration
with your CRM eliminates the need for manual data entry with each
interaction.
2. Salesblink: SalesBlink stands as a comprehensive sales outreach
automation suite, guiding you through every stage of the sales
process, from prospecting to swift closure. This tool aids in lead

3. discovery, constructing outreach campaigns, scheduling meetings,
and efficient management through its built-in CRM. Various
outreach channels, including traditional phone, email, and
LinkedIn, are at your disposal. Notably, SalesBlink allows for
personalized emails, supporting both text and image personalization
for optimal results. The integrated meeting scheduler seamlessly
simplifies the process of arranging meetings.
3. Salesloft: SalesLoft empowers representatives to interact
effectively with prospects, providing features such as email, video
personalization, and a personalized score that assesses the level of
customization in your emails. Additionally, it seamlessly integrates
with the Salesforce CRM. Recognized as an exemplary sales
engagement tool, SalesLoft excels in prospecting and lead
qualification.
Through sales engagement, you cultivate connections with prospects
and customers. To achieve this, it’s crucial to comprehend their
challenges and aspirations. Ultimately, the focus is on providing
buyers with an exceptional experience. Certain innovations can
elevate this experience to new heights.
AUTHOURS BIO:
With Ciente, business leaders stay abreast of tech news and market
insights that help them level up now,

4. Technology spending is increasing, but so is buyer’s remorse. We are
here to change that. Founded on truth, accuracy, and tech prowess,
Ciente is your go-to periodical for effective decision-making.
Our comprehensive editorial coverage, market analysis, and tech
insights empower you to make smarter decisions to fuel growth
and innovation across your enterprise.
Let us help you navigate the rapidly evolving world of technology
and turn it to your advantage.