One of the many challenges of a race director is to figure out how to make you race stand out from the competition. Add show some "athlete love" to checklist. A little love can go a long way in making your participants feel special and talking about your race. Check out some quick tips to show the love and gain a loyal following here. (See our blog on www.chronotrack.com/blog for more details). You'll make your participants feel special, and they'll show you love back by returning to your race year-after-year, with more friends.

1. Show your
athletes some
love…
ChronoTrack

2. Stand out from the pack
❖ As a race director, it’s really
important to say thanks. The
more successful you are at
expressing your appreciation,
the more special you’ll make
your participants feel. Let your
participants know that you
understand it took time and
money to get to your event, and
you think they’re awesome for
it.

3. A firm handshake goes a long
way
❖ Walk the start and/or finish lines
and shake hands with your
athletes.

4. Mom always said, “say thank
you”
❖ Send random, personal emails
(yes, from yourself) to people
who have registered, to say
thank you for choosing your
race.

5. Make it personal
❖ Gather personal stories from
your athletes to promote and
share with your community.
Talk to local news channels if
you find a good human interest
story they might pick up.
❖ Use interns/volunteers for
help.

6. Use that megaphone
❖ Give race day shout-outs by
looking up names associated
with bib numbers and name-dropping
people at the start and
finish line, thanking them for
being there and wishing them
luck. That PA system shouldn’t
just be used for sponsor plugs.

7. Special awards
❖ Give special awards for the
“Furthest Traveled” participant,
“Youngest/Oldest” participant,
or maybe even the last person
to cross the finish line.

8. Good food goes a long way
❖ Local hot pizzas delivered to
the finish line
❖ Hot Chocolate 15k/5k =
finisher’s mug with chocolate
fondue, dippable snacks and
hot chocolate
❖ Food trucks at the finish

9. Involve the locals
❖ World Famous Mud Run on
Camp Pendleton solicits the
Marines to staff the event and
“encourage” athletes along the
course.

10. Kids say the darndest things
❖ Kids from local schools can
write letters to finishers
congratulating them. They learn
about getting active, your
athletes feel the love.

11. Charity involvement
❖ Local or national charity
involvement makes everyone
feel loved.

12. Who’s ChronoTrack?
❖ We provide hardware & software
to race organizers to help manage
their athletes from the moment an
online registration is submitted,
through to posting results, all from
one simple platform.
❖ Learn more here.
❖ Request info on our timing
equipment here.
❖ Request info on our online
registration tool here.