This presentation is a brief introduction of my presentation at the Cyprus Hilton in 2013 "The Google Formula" to over 300 business professionals. Please enjoy, share and do contact us if you wish further information at www.cyprusbestcompanies.com

1. Cyprus – Search Engine Optimization
Christos Pashiardis
CEO – Egroup Services Ltd.
Sunday, December 13, 2015www.egroup.com.cy

2. The way you should see this… Can you have
50.000 guests at your show room? Sure!!!
Yes, no Geographic boundaries, 365
Days, 24 hours of operation
to serve
And sell
Sunday, December 13, 2015www.egroup.com.cy

3. www.egroup.com.cy
How do search engines work a few examples &
Google’s Algorithm
Sunday, December 13, 2015

4. Search engines market share
www.egroup.com.cy Sunday, December 13, 2015

5. www.egroup.com.cy
"robot" or "spider"
software "crawls" the
Web to build lists of
words
Spider looks for words
on a page - html title
tags, metatags (key
words for indexing)
engine index "ranks"
or "weights" webpage
based on an algorithm
How do Search Engines Work
Sunday, December 13, 2015

6. www.egroup.com.cy
What happens
when you enter a
search query on
Google?
Sunday, December 13, 2015

7. Search example 1 - Google
www.egroup.com.cy Sunday, December 13, 2015

8. Search Example 2 - Yahoo
www.egroup.com.cy Sunday, December 13, 2015

9. www.egroup.com.cy Sunday, December 13, 2015

10. Google’s Algorithm
Domain Names &
Age of a domain
name
Keyword phrases
supported by
PAID advert.
Keyword density
Landing pages,
Title & Meta
Description
Meta Keywords &
Site popularity
Author & Anchors
Quality Content &
Hidden code from
programmers
Changing Content
Site Map clean
background
Links pointing to
your site.-
(VOTES)
Speed of Web site/
Server
Is your web site
hosted in your
GEO location?
Sunday, December 13, 2015www.egroup.com.cy

11. Page Rank technical example
www.egroup.com.cy Sunday, December 13, 2015

12. Egroup Services
Christos Pashiardis,
christos@egroup.com.cy
Thank You!
Sunday, December 13, 2015www.egroup.com.cy