In a recent presentation to seniors at St. Leo University, I showed how to get ahead in the digital marketing world. This presentation was made for marketing majors, but it shows how anyone can build authority and leadership in various digital marketing channels like PPC, Email Marketing, and Web Development.

1. Modern Day
Marketing

2. Hello!
I am Chris Giarratana
You can find me at:
TheContentPro.com
@CJGiarratana

3. 1.
A Little About Me

4. “I work with small business owners
to build online sales machines that
drive traffic and boost conversions.

5. Experience
Kappa Sigma Fraternity
Communications Deputy Commissioner
Bion Marketing
Digital Marketing Consultant
Orlando SEO Site Clinic
Co-Host
TravelClick
Media Campaign Manager
Starter Studio Mentor

6. Personal Experiences
▷After Graduation
▷Overcoming Struggles
▷Shifting From Products To Service
The first year after graduation could
be the hardest point of your lives.
Be prepared.

7. 2.
What I Do
Professional Background

8. ▷ WordPress Dev.
▷ Email Marketing
▷ Landing Page Optimization
▷ Conversion Rate
Optimization
Marketing Channels
▷ Search Engine Optimization
▷ SEO Copywriting
▷ Pay Per Click
▷ SEM

9. Volunteer Experience
▷Kappa Sigma Fraternity
▷Orlando Meetup
▷Starter Studio Mentor
Grow Authority.
Gain Experience.
Build Reputation.
Network.

10. Digital Marketing Consultant
▷SEO Copywriting
▷Digital Marketing Strategy
▷PPC Campaigns
▷Business Coaching
Overall strategy and driving traffic to
increase overall conversions.

11. TravelClick
▷PPC for 40 Hotels in Canada
▷Client Interaction
▷Upsells & Management
Provide guidance to help Canadian
clients increase their revenue.

12. 3.
Most Important Skills
Skills For Success

13. Not Features
Value = Benefits & Results

14. Personal Branding
Build Your Base
▷ Blog
▷ Always Learn
▷ Content Creation
▷ Distinguish Yourself
The Most Important Skills
Online Marketing
Creativity, Not Technical
▷ Google Analytics
▷ Niche Efforts
▷ Purpose & Profit
▷ Work With People

15. 4.
How To Prepare
Don’t Wait Until Graduation...

16. Career Goals

17. Personal Branding
▷Your Name As Domain Name
▷Blog About Your Interests
▷Keep LinkedIn Updated
▷Build Experience & Profile
▷Join Meetups & Online Forums
You will need to stand out.

18. 5.
Things To Do
Prepare For Graduation

19. Prepare For Graduation
▷Update LinkedIn (15 mins/day)
▷Buy Professional Resume
Template
▷Research Careers
▷Build Portfolio
Prepare. Don’t Wait Until You Need.

20. Thanks!
Any questions?
You can find me at:
@CJGiarratana
Chris@CJGiarratana.com
TheContentPro.com