1. COM411A ADVERTISING CAMPAIGNSCOM411A ADVERTISING CAMPAIGNS
ASSIGNMENT ONE PART TWOASSIGNMENT ONE PART TWO
ASSIGNMENT ONE PART TWOASSIGNMENT ONE PART TWO
BY: CHRISTINA LOYDBY: CHRISTINA LOYD

2. ““THE ONE THING” VS. “THETHE ONE THING” VS. “THE
PRODUCT”PRODUCT”
If you could say just one thing about this product, it would be that gear is the most
important thing you can buy to keep you safe.

3. CREATIVE TREECREATIVE TREE
Positioning StatementPositioning Statement
Faultline Powersports makes it easy to purchase safety gear so youFaultline Powersports makes it easy to purchase safety gear so you
can insure the maximum protection on the tracks and trails.can insure the maximum protection on the tracks and trails.
Easy to findEasy to find
Protective gear in itselfProtective gear in itself
is a benefitis a benefit
A lot of high end gear inA lot of high end gear in
stock and ready to orderstock and ready to order
Head to toe top of the lineHead to toe top of the line
protectionprotection
Damage a helmet instead ofDamage a helmet instead of
damaging your headdamaging your head
Have no fear Faultline isHave no fear Faultline is
here with a incrediblehere with a incredible
inventoryinventory

4. ““THE ONE THING” VS. “THE KEYTHE ONE THING” VS. “THE KEY
BENEFITS”BENEFITS”
The key benefits of dirt bike gear would be safety, less brokenThe key benefits of dirt bike gear would be safety, less broken
bones, gear breaking instead of your body.bones, gear breaking instead of your body.

5. ““THE ONE THING” VS. “THETHE ONE THING” VS. “THE
ALTERNATIVE”ALTERNATIVE”
The alternative to not purchasing good gear can result inThe alternative to not purchasing good gear can result in
head injuries, broken bones, or even death.head injuries, broken bones, or even death.

6. The concept of the alternative
Preheadline: Are you a beginner rider or a pro riderPreheadline: Are you a beginner rider or a pro rider
who just likes to go big?who just likes to go big?
Main headline: Get yourself some top of the
line protective gear so you don’t end up like
this:

7. ““THE ONE THING” VS. “ATHE ONE THING” VS. “A
COMPARISON”COMPARISON”
There is cheap gear but it will not be as protective.There is cheap gear but it will not be as protective.
MSR: $119 Sidi: $375-575MSR: $119 Sidi: $375-575
Fox V1 $180Fox V1 $180 Fox V4 $590Fox V4 $590

8. THE CONCEPT OF ATHE CONCEPT OF A
COMPARISONCOMPARISON
Main headline: There is gear then there is good gear.Main headline: There is gear then there is good gear.
Subheadline: Do not let cheap prices sway you whenSubheadline: Do not let cheap prices sway you when
your body is at stake.your body is at stake.
Bilt HelmetBilt Helmet
DOT approved onlyDOT approved only
Troy Lee Designs SE4Troy Lee Designs SE4
Snell M2015, DOT FMVSS 218, ECE 22.05,Snell M2015, DOT FMVSS 218, ECE 22.05,
AS/NZS 1698AS/NZS 1698

9. ““THE ONE THING” VS.THE ONE THING” VS.
“BORROWED INTEREST”“BORROWED INTEREST”
Be confident with safety gear so you can go bigger and betterBe confident with safety gear so you can go bigger and better

10. TESTIMONIALSTESTIMONIALS
““This testimony includes a Troy Lee Design SE3 helmet. The SE3This testimony includes a Troy Lee Design SE3 helmet. The SE3
helmets run around $500. I purchased this helmet for my boyfriend forhelmets run around $500. I purchased this helmet for my boyfriend for
christmas during his second ride with it during a race he got ran over.christmas during his second ride with it during a race he got ran over.
The helmet cracked on the outside from the pressures of the bike. At firstThe helmet cracked on the outside from the pressures of the bike. At first
I was upset because of the money spent on it, but quickly realized thatI was upset because of the money spent on it, but quickly realized that
the helmet did its job. The helmet cracked and his head was completelythe helmet did its job. The helmet cracked and his head was completely
ok. If it was a cheaper $80-180 helmet, it would have cracked completelyok. If it was a cheaper $80-180 helmet, it would have cracked completely
through and his head would have been hurt.”through and his head would have been hurt.”

11. THE CONCEPT OF THETHE CONCEPT OF THE
TESTIMONY: BODY COPYTESTIMONY: BODY COPY
There is gear then there is good gear; when it comes to
protective gear you should not go the cheap route. The safety of
your equipment will come in handy when you face either a small
tip over or a completely horrendous crash. Around december a
client purchased a SE3 helmet from Troy Lee. The SE3 Helmets
are DOT and SNELL approved for safety ratings. During a race
the clients boyfriend crashed and got ran over. The helmet had a
hairline crack barley noticeable on the outside of the chin area
due to the pressure of the bikes hitting him. Although this helmet
was more expensive it did the job they expected. If the rider had
been wearing a cheaper one it would have completely cracked,
and he would have been seriously hurt. This is proof that the
money is worth it to purchase better rated gear.

12. BIBLIOGRAPHYBIBLIOGRAPHY
Blue/Yellow. (n.d.). Retrieved July 10, 2016, from http://www.motosport.com/fox-racing-2016-v4-helmet-race
Bostard, T. (n.d.). Facebook logo. Retrieved July 10, 2016, from https://www.facebook.com/photo.php?fbid=689119881226749
Christina Nicole Photography. (n.d.). Retrieved July 10, 2016, from
https://www.facebook.com/ChristinaNicolePhotography3/photos/a.332567380164951.82813.320603578027998/699368553484830/?type=3
Christina Nicole Photography. (n.d.). Retrieved July 10, 2016, from
https://www.facebook.com/ChristinaNicolePhotography3/photos/a.332567380164951.82813.320603578027998/847481362006881/?type=3
MSR 2016 VX1 ATV Boots. (n.d.). Retrieved July 10, 2016, from http://www.motosport.com/msr-2016-vx1-atv-boots
Sidi Crossfire 2. (n.d.). Retrieved July 10, 2016, from
http://www.dirtbikebitz.com/images/products/2013_Sidi_Crossfire_2_Motocross_Boots_SRS_Black_Grey_Yellow
White/Yellow. (n.d.). Retrieved July 10, 2016, from http://www.motosport.com/fox-racing-2016-v1-helmet-race-se