Proposal for major gift prospects.

1. through the
Changing Lives, Saving Lives
T H E C A M P A I G N F O R C A L D W E L L
Power of Art

2. Caldwell University experienced
a landmark year in 2014 when it
reached its 75th anniversary.
Our alumnae, trustees,
leadership team, students, and
staff celebrated the seven and a
half decades that shaped the
Caldwell of today. From our
beginnings as Caldwell College
for Women, significant
milestones, including the
transition to co-educational
status, the addition of graduate
programs, and achieving
university status, have led to this
moment in our history.
ABOUT THE CAMPAIGN FOR CALDWELL
Caldwell’s 75-year history reminds us that the university has been built on a
foundation of boldness, of challenges undertaken with the goal of achieving
greatness. We are proud to continue that tradition through the Campaign for
Caldwell and invite you to join us as we make our mark on the community,
nation, and world.
Fast Facts about the campaign
■ Currently in the silent phase; $15 million goal, to be achieved within five to
seven years
■ Priority: Student experience – investment in art therapy, studio art and graphic
design programs, facilities, athletics and campus enhancements
■ Priority: Scholarships – endowed and annual
■ Priority: Unrestricted annual fund support – funds that support areas of
greatest need, as determined by university leadership
■ Priority: Restricted annual fund support – funds directed to a specific program
or initiative selected by a donor

3. The Campaign for Caldwell
DEAR ALUMNI AND FRIENDS,
Thank you for your interest in the art programs at
Caldwell University. This proposal provides information
about the many ways in which our students and
graduates are leveraging their creative talents and skills
to serve others through the power of art.
Picture a credentialed art therapist helping a troubled
young child to safely express feelings of anger; a graphic
designer creating a distinctive logo for a nonprofit
organization, or a sculptor gracing a public landscape with
an installation of her work. Such images illustrate the power
of art – a power that can heal, enlighten, transform time
and space, and reveal our shared humanity. Art provides us
with new eyes, allowing us to see the unseen, embrace a
sense of wonder, and experience a more profound
connection with one another and with our world.
As you read through this proposal, we hope you will
envision the ways in which your support is vital to the
ongoing evolution of the art programs that are a priority
in the Campaign for Caldwell. Caldwell’s art therapy,
studio art, and graphic design graduates are bringing their
considerable skills and talents to bear, each in her or
his own unique way, to a world in desperate need of
affirmation, beauty, compassion, and understanding.
Art can move mountains. We hope you agree.
With gratitude,
Dr. Marie Wilson, Professor, Psychology and Counseling
Larry Szycher, Professor and Chair, Art Department
Art
washes
from
the soul
the dust of
everyday
life.– PICASSO
Cover art created by Keegan, age seven, and provided courtesy of Atlantic Health System Healing Arts Program.

4. When art therapy is used as a tool for
communication between counselor
and client, the practice has the
capacity to restore emotional balance
and enhanced mental health to those
once thought to be unreachable, but
who find solace, strength, and renewal
through the guidance of a skilled,
credentialed art therapist.
Registered and Board Certified Art
Therapists are those who have earned
a master’s degree in art therapy,
completed at least 1,000 supervised
hours after graduation and passed a
comprehensive board certification exam
before being awarded the registration
credentials of ATR-BC, or Registered
Art Therapist, Board Certified.
Researchers and clinicians throughout
the world are becoming increasingly
aware of the impact of art therapy, as
well as its full range of applications
within a variety of settings and
populations. Caldwell is leading the
charge in discovery, innovation and
exploration. The curriculum meets
the academic requirements for a
degree in counseling with art
therapy specialization.
Art therapy provides a safe harbor for
those who have nowhere else to turn:
children who have endured traumatic
physical or sexual abuse; those among
the elderly who struggle with
dementia and diminished social
connections; veterans whose service
has left them with scars, both visible
and invisible; adolescents grappling
with the pain of being bullied; and
individuals facing issues related to
autism, developmental and/or
physical disabilities.
Art therapists, whose use of creative
processes helps clients improve and
enhance their physical and emotional
wellbeing, are trained to promote
conflict resolution, behavior
management, stress reduction,
improved interpersonal skills, and
self-awareness.
Growing Needs Create A Wide
Array of Professional Opportunities
These professionals are qualified to
work in a wide variety of settings,
including
■ Schools
■ Nursing homes, assisted living
facilities, and senior centers
■ Hospitals, hospice care centers,
psychiatric and rehabilitation
facilities
■ Wellness centers
■ Forensic institutions
This program’s curriculum meets
many state licensing requirements,
giving these graduates an
important advantage: they can
bill health care providers and
institutions for their services. In
this way our graduates have broad
opportunities in a variety of
settings, and many develop
private practices and engage in
consulting work.
ART THERAPY PROGRAM
Caldwell’s art therapy degree program is on the verge of something truly transformational. As a mental health discipline
that engages the spirit of creativity to promote psychological healing and growth, art therapy has the power to help heal
individuals and communities that may have previously been unresponsive to other treatments or interventions.
Art is the only way to run
away without leaving home.
– TWYLA THARP
Project created by a veteran during an art therapy service day

5. Realizing the planned improvements
to our art therapy facilities is for
Caldwell a pressing, moral imperative.
With the help of an inspired and
supportive community of alumni
and donors, this program will bring
empathy, compassion, comfort and
healing to the vulnerable, the
misunderstood and the marginalized
in our society.
Additional therapeutic categories
include
■ Conduct disorder; oppositional
defiant disorders
■ School and separation anxieties
■ Depression
■ Developmental disabilities
■ Grief and bereavement issues
■ Issues related to adoption and divorce
■ Bipolar disorder
■ At-risk youth
Caldwell’s commitment to art therapy,
as evidenced by its inclusion as a
priority in our comprehensive campaign,
seeks to create a leading edge
environment in which our students will
be empowered with the resources they
need for experimentation, inspired
collaboration, and ongoing skills
enhancement. The knowledge they
acquire in this process is the fundamental
aspect of a foundation on which they
can continue to build.
Continuing Our Artistic Legacy
Caldwell’s art therapy facilities have
been identified as the area in greatest
need of improvement. The
comprehensive, five-year campaign
will provide funding for
■ The relocation and re-engineering
of the art therapy program to
encompass 1,540 square feet of
unused space within the Visceglia
building.
■ The creation of two state-of-the-art
classrooms, attractive workspaces,
and new storage units, as well as a
modern suite of offices in which
student-faculty mentorship will be
the focus.
■ Renovation of two existing
bathrooms, to include energy-efficient
upgrades
Please see the attached architectural
renderings for more details.
I was clueless with my son who was exhibiting hyperactivity,
distraction, and behavioral issues in school. We found our
guiding angel in (art therapy graduate) Diane. She not only
incredibly helped and worked with my son through art and
play, but truly helped us as a family.”
PARENT Bayonne, NJ
“
Artwork by Abigail, age seven
PAINTING A FEELING:
TURNING SORROW
INTO SOLACE
When she was just 13 years old,
Lori experienced a devastating loss
when her mother died of breast
cancer. Lori stopped attending
school and became increasingly
withdrawn and depressed. Her
primary activity was sitting in her
room alone, drawing.
Lori brought family pictures to the
art therapy sessions to help her
share memories of her mother with
the therapist, who suggested a
book project in which Lori could
create a story about herself and
her mother.
Using the medium of collage and
her own drawings, Lori learned to
safely express feelings of sadness,
anger, and disappointment and
to relive cherished memories in
a deeper way. Now, when Lori
experiences life events that she
wishes she could share with her
mother, she creates a page for her
special book. By sharing her book
with her family and friends, Lori
receives the comfort of their
empathy and support.

6. STUDIO ART AND GRAPHIC DESIGN
The Department of Art provides students with a comprehensive
education in the arts that fosters individual creativity, while enhancing
critical and marketable career skills.
Students progress from foundational classes in drawing, two- and-three-
dimensional design, and digital media, designed to cultivate each student’s
unique artistic sensibility within a framework of the fundamental elements
of design. Comprehensive courses in graphics, photography, painting,
sculpture, and printmaking provide students with the tools necessary to
develop expertise in a specific area.
Caldwell’s art therapy students – and those who will receive their services
in the future – benefit from the vibrant arts culture on campus, which can be
traced back to the influence of the Sisters of St. Dominic, the university’s
founders and sponsors. From stained glass to sculpture, one needs to look
no farther than our campus itself to find that art is at the core of the
identity they share with the university.
Complementing art therapy are Caldwell’s programs in studio art and
graphic design.
The Campaign for Caldwell seeks to provide the following enhancements
to these programs:
■ Creating new, remodeled spaces for graphic design, combining timeless
artistic expression with modern technology
■ Repurposing the existing digital suite into a gallery space with secure storage
■ Relocating the graphic design lab to a more functionally appropriate location
on campus
■ Assessing the range of technologies currently available to graphic design
students with upgrades made for better alignment with industry standards
GAINING FREEDOM FROM ANGER
A young boy named Sam, along with his sister and mother, fled their home in the middle of the night
to seek refuge in a shelter. Sam’s mother enrolled him and his sister in a new school and forbade them
from having contact with their father and extended family. Once a week at this shelter, Caldwell’s art
therapy students hold separate sessions for children and adult women. Although initially a reluctant
participant, once he began participating in the group, Sam was surprised to find that other children at
the shelter were experiencing the same conflicts at their homes. Through art therapy activities, Sam
found a way to express his deep longing for his father and his conflicting feelings of anger and sadness
over the terrible violence his father had unleashed on numerous occasions, upon Sam, his mother, and
sister. Upon learning to use art as a tool, he was able to express what was once unspeakable, safely
releasing stored-up tensions. Sam became free of bouts of overwhelming impulsivity that had caused
behavioral problems in school.

7. For your consideration
YOUR GIFT: AN OPPORTUNITY
TO CHANGE LIVES AND SAVE LIVES
We ARE a world leader in accredited art therapy education,
training a new generation of professionals to facilitate
emotional healing and growth through creativity coupled
with sound psychological principles.
We WILL continue to grow our program in size and stature,
inspired by the idea that each of our graduates will help
countless individuals and families in their moments of
greatest need.
We ASK for your support to build on what we have started.
Having already raised $1.1 million (as of November 1, 2016)
toward our $2 million goal set for the art therapy, studio art,
and graphic design programs, we turn to you and others in our
community of friends and ask that you claim a piece of our
mission as your own. Together, we can make the extraordinary
impact of art therapy available to a greater number of those in
need by first making it available to a greater number of students.
With respect and appreciation for all the ways that your
philanthropy has improved our community, we invite you to
become a leader in supporting the Campaign for Caldwell
University, with a gift fulfilled over five years, for art therapy
and art education.
BELIEVE you can make a difference in the lives of countless
children, adolescents, adults, and the elderly whose lives
will be enriched by the power of art. Your gift, which will
bring healing and hope to countless lives, will also impact
generations to come.
Art
is a
wound
turned
into
light.
– GEORGES BRAQUE

8. ABOUT CALDWELL UNIVERSITY
Founded as a Catholic liberal arts college in 1939 by the Sisters of
Saint Dominic, Caldwell University’s mission is to promote
intellectual, spiritual, and aesthetic growth to a diverse population
of talented and deserving students. Originally incorporated as an
institution of higher learning for women, Caldwell became fully
co-educational in 1986, enabling men to receive the same high-
quality education that had been setting women on the path to
success for more than 40 years. In 1993, Caldwell – then operating
as a college – enrolled its first graduate students, which set the
stage for achieving university status. That milestone, reached in
2014, affirmed that Caldwell’s academic excellence was matched
by the rich educational variety of a university, marking the start of
an exciting new chapter in the school’s history.
Every student at Caldwell University benefits from an education
with roots in the liberal arts and – at the same time – a focus on
connecting the classroom to careers. Designed to enable the
development of the whole person, the lessons inherent in the
humanities, physical and biological sciences, mathematics, and
social sciences are interwoven throughout the entire curriculum.
As a result, students graduate with remarkable subject-matter
expertise, as well as critical thinking and communication skills, a
moral and civic awareness and an appreciation for diverse
cultures – which together lead to success in the workplace,
community, and beyond.
120 Bloomfield Avenue ■ Caldwell, New Jersey ■ 973.618.3670 ■ Fax: 973.618.3300