Why copyright is difficult to communicate well, from the perspective of an educational institution. 5 reasons why it is difficult to get an audience to engage and follow the copyright message, followed by 7 principles for clear, calm communication.

1. Chris Morrison
Copyright and Licensing Compliance Officer
University of Kent
Communicating Copyright
5 things that make it difficult
© University of Kent 2014

2. Copyright and Licensing Compliance at Kent
Copyright
policy
INFORMATION
SERVICES
Copyright
licences
Copyright
training
Software
licences
Copyright
advice

3. Communication
The process of transferring
information from a sender
to a receiver with the use of
a medium in which the
communicated information
is understood by both
sender and receiver

4. 5 Things that Make
Copyright Difficult to
Communicate

5. 1. It is what it is

6. Slow minefield - tim rich and lesley katon

7. 2. How Much You Know

8. 3. Using the wrong tone or medium

9. Dennis Sharon - Average Joe

10. 4. Which Sources to Trust

11. 5. Danger of Undirected Conversations

12. “There is an enormous apparatus of
administration and bureaucracy associated
with [the copyright] regime. Huge amounts of
time have to be spent on
compliance….Innumerable lawyers,
consultants and lobbyists are making a good
living, perfectly legitimately, out of the
complexity, impenetrability, imprecision and
futility of the existing regime.”
Lord Howarth of Newport (Lab) – 2014

13. Catch it if you can – Tim Mowrer

14. The 5 Difficulties in Communicating
Copyright
1. It is what it is
2. How Much You Know
3. Using the wrong tone or medium
4. Which Sources to Trust
5. Danger of Undirected Conversations

15. Principles for
Effective
Communication

16. 1. Use Worked Examples

17. 2. Simplify and focus on the issue

18. 3. Use analogies

19. 4. Engage all the senses

20. 5. Match the message and the medium to
the audience

21. 6. Get your audience to take ownership

22. 7. Engage with the community

23. Principles for Effective Communication
1. Use Worked Examples
2. Simplify and focus on the issue
3. Use analogies
4. Engage all the senses
5. Match the message and the medium to
the audience
6. Get your audience to take ownership
7. Engage with the community

24. Credits and Licensing
The textual content of this presentation is © University of Kent 2014 and is
licensed under a Creative Commons Attribution licence CC BY 4.0
Images from Flickr
Cell tower - Ervins Strauhmanis – CC BY
https://www.flickr.com/photos/76523360@N03/9772636905/
Slow Minefield:Falkland Island – Tim Rich and Lesley Katon – CC BY NC ND
https://static.flickr.com/3636/3308513067_15cf6f8ced.jpg
Dennis Sharon - Average Joe - CC BY NC ND
https://www.flickr.com/photos/dr_joe_sim/4369650053/sizes/o/
Catch it if you can – Tim Mowrer - CC BY NC ND
https://www.flickr.com/photos/mekin/281791343/sizes/l

25. What do you think?
copyright@kent.ac.uk
@cbowiemorrison
#copyseek2014

26. Principles for Effective
Communication
Difficulties in Communicating
Copyright
1. It is what it is
2. How Much You Know
3. Using the wrong tone or
medium
4. Which Sources to Trust
5. Danger of Undirected
Conversations
1. Use Worked Examples
2. Simplify and focus on
the issue
3. Use analogies
4. Engage all the senses
5. Match the message and
the medium to the
audience
6. Get your audience to
take ownership
7. Engage with the
community