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Chris Morrison 
Copyright and Licensing Compliance Officer 
University of Kent 
Communicating Copyright 
5 things that mak...
Copyright and Licensing Compliance at Kent 
Copyright 
policy 
INFORMATION 
SERVICES 
Copyright 
licences 
Copyright 
trai...
Communication 
The process of transferring 
information from a sender 
to a receiver with the use of 
a medium in which th...
5 Things that Make 
Copyright Difficult to 
Communicate
1. It is what it is
Slow minefield - tim rich and lesley katon
2. How Much You Know
3. Using the wrong tone or medium
Dennis Sharon - Average Joe
4. Which Sources to Trust
5. Danger of Undirected Conversations
“There is an enormous apparatus of 
administration and bureaucracy associated 
with [the copyright] regime. Huge amounts o...
Catch it if you can – Tim Mowrer
The 5 Difficulties in Communicating 
Copyright 
1. It is what it is 
2. How Much You Know 
3. Using the wrong tone or medi...
Principles for 
Effective 
Communication
1. Use Worked Examples
2. Simplify and focus on the issue
3. Use analogies
4. Engage all the senses
5. Match the message and the medium to 
the audience
6. Get your audience to take ownership
7. Engage with the community
Principles for Effective Communication 
1. Use Worked Examples 
2. Simplify and focus on the issue 
3. Use analogies 
4. E...
Credits and Licensing 
The textual content of this presentation is © University of Kent 2014 and is 
licensed under a Crea...
What do you think? 
copyright@kent.ac.uk 
@cbowiemorrison 
#copyseek2014
Principles for Effective 
Communication 
Difficulties in Communicating 
Copyright 
1. It is what it is 
2. How Much You Kn...
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5 reasons copyright is difficult to communicate

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Why copyright is difficult to communicate well, from the perspective of an educational institution. 5 reasons why it is difficult to get an audience to engage and follow the copyright message, followed by 7 principles for clear, calm communication.

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5 reasons copyright is difficult to communicate

  1. 1. Chris Morrison Copyright and Licensing Compliance Officer University of Kent Communicating Copyright 5 things that make it difficult © University of Kent 2014
  2. 2. Copyright and Licensing Compliance at Kent Copyright policy INFORMATION SERVICES Copyright licences Copyright training Software licences Copyright advice
  3. 3. Communication The process of transferring information from a sender to a receiver with the use of a medium in which the communicated information is understood by both sender and receiver
  4. 4. 5 Things that Make Copyright Difficult to Communicate
  5. 5. 1. It is what it is
  6. 6. Slow minefield - tim rich and lesley katon
  7. 7. 2. How Much You Know
  8. 8. 3. Using the wrong tone or medium
  9. 9. Dennis Sharon - Average Joe
  10. 10. 4. Which Sources to Trust
  11. 11. 5. Danger of Undirected Conversations
  12. 12. “There is an enormous apparatus of administration and bureaucracy associated with [the copyright] regime. Huge amounts of time have to be spent on compliance….Innumerable lawyers, consultants and lobbyists are making a good living, perfectly legitimately, out of the complexity, impenetrability, imprecision and futility of the existing regime.” Lord Howarth of Newport (Lab) – 2014
  13. 13. Catch it if you can – Tim Mowrer
  14. 14. The 5 Difficulties in Communicating Copyright 1. It is what it is 2. How Much You Know 3. Using the wrong tone or medium 4. Which Sources to Trust 5. Danger of Undirected Conversations
  15. 15. Principles for Effective Communication
  16. 16. 1. Use Worked Examples
  17. 17. 2. Simplify and focus on the issue
  18. 18. 3. Use analogies
  19. 19. 4. Engage all the senses
  20. 20. 5. Match the message and the medium to the audience
  21. 21. 6. Get your audience to take ownership
  22. 22. 7. Engage with the community
  23. 23. Principles for Effective Communication 1. Use Worked Examples 2. Simplify and focus on the issue 3. Use analogies 4. Engage all the senses 5. Match the message and the medium to the audience 6. Get your audience to take ownership 7. Engage with the community
  24. 24. Credits and Licensing The textual content of this presentation is © University of Kent 2014 and is licensed under a Creative Commons Attribution licence CC BY 4.0 Images from Flickr Cell tower - Ervins Strauhmanis – CC BY https://www.flickr.com/photos/76523360@N03/9772636905/ Slow Minefield:Falkland Island – Tim Rich and Lesley Katon – CC BY NC ND https://static.flickr.com/3636/3308513067_15cf6f8ced.jpg Dennis Sharon - Average Joe - CC BY NC ND https://www.flickr.com/photos/dr_joe_sim/4369650053/sizes/o/ Catch it if you can – Tim Mowrer - CC BY NC ND https://www.flickr.com/photos/mekin/281791343/sizes/l
  25. 25. What do you think? copyright@kent.ac.uk @cbowiemorrison #copyseek2014
  26. 26. Principles for Effective Communication Difficulties in Communicating Copyright 1. It is what it is 2. How Much You Know 3. Using the wrong tone or medium 4. Which Sources to Trust 5. Danger of Undirected Conversations 1. Use Worked Examples 2. Simplify and focus on the issue 3. Use analogies 4. Engage all the senses 5. Match the message and the medium to the audience 6. Get your audience to take ownership 7. Engage with the community

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