Practically every day a crisis hits organizations large and small. Some of these crises are unavoidable; some are created by the people and organizations themselves. And in today's world, a quote attributed to Mark Twain is truer than ever, "A lie can be halfway around the world while the truth is still putting its shoes on."
A recent digital readiness survey shows that more than one-third of CEOs fail to consider their organizations' social media reputation when making business decisions, and even more concerning, more than 10 percent say they will take no action in response to a negative article or social media post.
With health care's compliance and privacy issues, the risks are even higher. As the social media leader for your health care organization, preparing for a crisis—before it strikes—and knowing how to manage a crisis if one occurs is vital to your organization's survival.