How Googlebot Sees Your Site Differently Than Users

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The document discusses how Googlebot views websites differently than users and provides examples of issues ("moonwalking bears") that can occur. It explores topics like internal links, redirects, infinite scrolling, geotargeting, and how developing sites with mobile and users in mind can help address these problems and maintain organic traffic and rankings. The document aims to increase awareness of these issues and provide resources to address them.

Marketing

STATE OF SEARCH 2019
HOW GOOGLEBOT
SEES YOUR SITE
DIFFERENTLY

HOW CAN WE FIND THE MOONWALKING
BEARS OF SEO?

THE FIX: LOADING CONTENT IN THE
BACKGROUND

THE MOONWALKING BEAR: NO MOBILE
NAVIGATION

USE CHROME DEV TOOLS TO SEE MOBILE
VERSION

THE MOONWALKING BEAR: PRODUCTS
PAST INFINITE SCROLL NOT IN THE INDEX

THE MOONWALKING BEAR: GOOGLE READS
CONTENT FROM MICHIGAN

QUESTIONS?
EMAIL: CHRIS.LONG@GOFISHDIGITAL.COM
TWITTER: @GOFISHCHRIS

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