SHIFT your sales. A non-traditional way to peak performance.

1. SALES SHIFT
ELITE SALES PSYCHOLOGY

2. What If Every Sales
Person Was Your
Top Performer?
SALES SHIFT

3. SALES SHIFT
Here’s Your Ceiling…
Every sales team has a few top
performers… a bulk of “okay,
but could be better” members
(and if you’re being honest, a
few lackluster performers too).
To fix the problem, chances are
you bring in sales trainers who
teach your team a “new way”,
whilst effectively ignoring the
expertise they already have.
Which means you’re missing an
opportunity to capitalize on the
existing expertise and experience
locked away inside the minds of
your top performers.
UNTAPPED POTENTIAL OUTSIDE SALES TRAINING MISPLACED FOCUS

4. SALES SHIFT
IDENTIFY THE OUTSTANDING
What If You Could…
Find your sales leaders who
excel at their job and make
the most money, and extract
their subconscious map for
achieving outstanding results.
Create a transferrable model
of excellence using cognitive
and behavioural psychology,
neuroscience, and 7 Minute
Mindset techniques.
Install the skills, beliefs and
strategies of exceptional sales
directly into the subconscious
mind to create an entire team
of top performers.
COPY & PASTE EXCELLENCE SHIFT YOUR SALES RESULTS

5. Typical Case Study Example:
Trilogy’s top performer, De, is on track to write
$120 million worth of loans this year.
(The founders, David and Ed, each wrote $80
and $100 million respectively in their best year).
David feels “What sets De apart is her ability to influence a client so
they feel special, understood, and that she’s obviously the best
person to work with.”
The rest of the team are writing between
$20 and $50 million each.
David feels they all have the potential to
write $80 million.
That’s an additional $390 million gap in
loans to be written.
The Sales Shift method allows
Trilogy to elicit and capture the
critical distinctions that De, David
and Ed have developed at the sub-
conscious level, and transfer that
to the rest of the team.
The team will then approach their
own sales with the advantage of
“unconscious upgrades” in five key
areas: Skills, Process, Attitude,
Resources and Knowledge.
They will think, feel, and act like
they are already writing $80 to
$120 million in loans.
SALES SHIFT

6. SALES SHIFT
How exactly does the Sales SHIFT method help
your sales team make more sales?
Cognitive and Behavioural
psychology have proven
conclusively that humans
act in accordance with our
self-perception.
Accelerated Cognitive
Education installs new beliefs,
values, habits and strategies
that create instant change
and sustainable results.
Your team now think, feel and
act like top performers (new
self-perception). Results follow
action, leading to increased
productivity and more sales.

7. SALES SHIFT
Strategic
Questioning
Heuristic
Analysis
Identify
Patterns
Formulate
Map
Tranfer
Distinctions
The Sales Shift method consists of five steps over three phases:
PHASE 1:
ELICIT
PHASE 2:
EVALUATE
PHASE 3:
EXECUTE

8. Each top performer meets with a Sales Shift Consultant for
Strategic Questioning and Heuristic Analysis. This can be
delivered in-house, or via one-on-one web conferencing.
1. ELICIT
2. EVALUATE
3. EXECUTE
Going deeper on Sales Shift’s three phases:
Success Dynamics Institute evaluates the information elicited to
Identify Patterns. Once the subconscious patterns have been
identified, we Formulate The Map for transfer to your team.
Success Dynamics Institute delivers an interactive training to
Transfer The Distinctions to your team using 7 Minute Mindset
A.C.E. (Accelerated Cognitive Education) systems developed by Nick
Cownie to directly embed the Map into your team’s subconscious
minds — effectively bypassing the traditional ‘learning curve’.
SALES SHIFT

9. SALES SHIFT
About the book…
Nick Cownie’s second book Shift Your Sales is due for
completion late 2017.
The book captures Nick’s unconventional approach to creating
game-changing shifts in the sales psychology of top-performing
sales teams through Success Dynamics Institute’s Sales Shift
Consulting and Sales Shift Mentoring programs.
The opportunity to be a featured case-study will deliver
outstanding, sustainable results for your team. Your sales
shift experience will redefine your sales culture, producing
significant growth, and a more engaged, productive sales force.
Our ultimate goal is to capture your unique, psychological
sales system… and use that to transform your entire team
into top performers.

10. SALES SHIFT
Our team has 20+ years of combined peak perfomance and
sales training experience…
Alexandra Cownie Nick CownieChris Jordan
Project Leader and Client
Relationship Management
Sales SHIFT Consultant and
Business Development
Product Development, Head Sales
SHIFT Consultant and Trainer

11. Is Sales Shift Consulting and Mentoring Right For You?
You have a sales team, with
no ‘stand-out’ top performers.
You don’t believe your sales
team are capable of rapid
improvement.
You don’t see the value in
giving your team an
unparalleled psychological
advantage when selling.
You can easily identify the top
performers within your sales team.
You believe rapid improvements are
possible, and welcome the increase
in sales.
You have the scope to handle
double the volume of business you
currently do, or can implement
systems to handle it.
SALES SHIFT

12. SALES SHIFT
Nick's program not only affected my personal life for the
better, but it greatly improved my business success as well!
I used to dread and try to avoid situations where I knew I was
going to have to speak with people I didn't know. It made me
feel awkward and uncomfortable.
With Nick’s help, I replaced that feeling with one of care-free
happiness and it has made all the difference in the world. You
can imagine the impact that would have on someone in sales
as a profession!
I've recommended Nick and his program to virtually everyone
that will listen. It's a game changer.
Chas Gessner, Ex-NFL Player
Sales Executive, Medical Devices
“This Is A Game Changer.”

13. SALES SHIFT
Nick Cownie and Chris Jordan have coached and trained clients from…

14. nickcownie +61401349657 @nickcownie
linkedin.com/in/nickcownie
SALES SHIFT
“The science and
psychology of rapid
mindset change.”
“Elite, game-
changing sales
psychology.”