How to Use Facebook to Build Brand Enthusiasm and Attract Customers There is a new marketing battleground. Perhaps you've heard of it--the Internet? The ultimate battle for consumer attention currently rages on Facebook. With over 200 million users in the United States, Green Industry companies are scurrying to join the battle. The marketing weapon of choice: Facebook Pages. Creating a Facebook Page for your green industry company is only the first small step. Building an active fan base that generates business is the real challenge--but also a huge opportunity. Here's what we cover in this special presentation: • Why you should care about Facebook and how it can help your business. • How to separate your personal life from professional life on Facebook • How to use your "real time" Facebook Page as the perfect complement to your "static" company website • How to create a content plan that encourages interaction and participation on your Facebook Page. • Proven ways to attract fans and get people to "like" your Page

1. Chris Heiler
How to Use Facebook to
Build Brand Enthusiasm
and
Attract Customers

2. There are over 900 million active
Facebook users worldwide

3. Facebook users participate

4. Who are these Facebook
“users”?
These are your customers now

5. Who are these Facebook
“users”?
These will be your customers

6. Facebook influences buying
decisions

7. Word-of-Mouth on Steroids

8. Create a Facebook Business
Page

9. Real-Time
Your Content
More Fans

10. Real-Time

11. Stay current

12. Interact

13. Humanize your brand

14. Your Content

15. What to post

16. What to post

17. What to post

18. What to post

19. When to post
www.landscapeleadership.com/planet-facebook

20. Who should post

21. More Fans

22. The organic
approach

23. Invite people to “like” your page

24. Advertise your page

25. Real-Time
Your Content
More Fans

27. Next steps:
1. Download Content Plan spreadsheet
• www.landscapeleadership.com/planet-facebook
2. Download Instagram Tip Sheet
• www.landscapeleadership.com/instagram-tip-sheet
3. How to Build a Social Media Team
• http://goo.gl/zEZnN
4. When to Post to Facebook
• http://goo.gl/RPxPk
5. Download the slide deck
• http://goo.gl/URScL

28. Get in touch
(800) 681-9169
chris.heiler@landscapeleadership.com
www.LandscapeLeadership.com
@Inbound_Agency
@Chris_Heiler

29. Next steps:
1. Download Content Plan spreadsheet
• www.landscapeleadership.com/planet-facebook
2. Download Instagram Tip Sheet
• www.landscapeleadership.com/instagram-tip-sheet
3. How to Build a Social Media Team
• http://goo.gl/zEZnN
4. When to Post to Facebook
• http://goo.gl/RPxPk
5. Download the slide deck
• http://goo.gl/URScL