How to Use Facebook Pages to Build Brand Enthusiasm and Attract Customers

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How to Use Facebook to Build Brand Enthusiasm and Attract Customers

There is a new marketing battleground. Perhaps you've heard of it--the Internet? The ultimate battle for consumer attention currently rages on Facebook. With over 200 million users in the United States, Green Industry companies are scurrying to join the battle. The marketing weapon of choice: Facebook Pages. Creating a Facebook Page for your green industry company is only the first small step. Building an active fan base that generates business is the real challenge--but also a huge opportunity.

Here's what we cover in this special presentation:

• Why you should care about Facebook and how it can help your business.
• How to separate your personal life from professional life on Facebook
• How to use your "real time" Facebook Page as the perfect complement to your "static" company website
• How to create a content plan that encourages interaction and participation on your Facebook Page.
• Proven ways to attract fans and get people to "like" your Page

Published in: Technology, Business
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How to Use Facebook Pages to Build Brand Enthusiasm and Attract Customers

  1. 1. Chris HeilerHow to Use Facebook toBuild Brand EnthusiasmandAttract Customers
  2. 2. There are over 900 million active Facebook users worldwide
  3. 3. Facebook users participate
  4. 4. Who are these Facebook “users”? These are your customers now
  5. 5. Who are these Facebook “users”? These will be your customers
  6. 6. Facebook influences buying decisions
  7. 7. Word-of-Mouth on Steroids
  8. 8. Create a Facebook Business Page
  9. 9. Real-Time Your Content More Fans
  10. 10. Real-Time
  11. 11. Stay current
  12. 12. Interact
  13. 13. Humanize your brand
  14. 14. Your Content
  15. 15. What to post
  16. 16. What to post
  17. 17. What to post
  18. 18. What to post
  19. 19. When to postwww.landscapeleadership.com/planet-facebook
  20. 20. Who should post
  21. 21. More Fans
  22. 22. The organic approach
  23. 23. Invite people to “like” your page
  24. 24. Advertise your page
  25. 25. Real-Time Your Content More Fans
  26. 26. Next steps:1. Download Content Plan spreadsheet• www.landscapeleadership.com/planet-facebook2. Download Instagram Tip Sheet• www.landscapeleadership.com/instagram-tip-sheet3. How to Build a Social Media Team• http://goo.gl/zEZnN4. When to Post to Facebook• http://goo.gl/RPxPk5. Download the slide deck• http://goo.gl/URScL
  27. 27. Get in touch(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com@Inbound_Agency@Chris_Heiler
  28. 28. Next steps:1. Download Content Plan spreadsheet• www.landscapeleadership.com/planet-facebook2. Download Instagram Tip Sheet• www.landscapeleadership.com/instagram-tip-sheet3. How to Build a Social Media Team• http://goo.gl/zEZnN4. When to Post to Facebook• http://goo.gl/RPxPk5. Download the slide deck• http://goo.gl/URScL

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