4. Ctrip Profile
4
• Founded in 1999
• Listed on Nasdaq since 2003
• Market Cap grew 50 times since IPO
• 2017 GMV - USD 88 billion1
• Online Travel Market Share in China – around 2/3
• 300 million registered members & 170 million monthly
active users
Note: 1 Ctrip organic GMV excluding Skyscanner, USD1.00=RMB6.91
5. One-stop Travel Shop at Your Fingerprint
Homepage, My Trip, Customer service, My
account
Search Engine
Vacation, Attraction tickets, Cruise tours,
Destination Guide, Customized tours
Packaged tours
member hotels & vacation rentals in >200
countries/territories
Hotel inventory ensures availability and
instant confirmation
Accommodation
Flights service network covering over 5,000
cities globally
Other transportation: Cars, Trains, Ferries
Transportation
Attractions, Surrounding Tours, Gourmet
List, Cab calling, Guide
In-destination Service
Wifi rental & phone card, Insurance & Visa,
Currency exchange, Shopping and etc.
More services
7. Expanding globally with Asia Pacific as a focus
Asia Pacific is the priority 2nd layer countries are Europe and North America Other countries are lower priority
• Cover 15 countries / 13 languages
• 25M registered users
• 100%+ revenue growth YOY
• Asia Pacific market is the priority
One stop travel service provider
• 131M outbound trips in 2017
• Over 40% outbound Chinese went
to SEA in 2017
• 1/5 outbound Chinese visited
Thailand in 2017
• Outbound trips expected to grow
to 200M by 2020
China outbound opportunity
• Nearly 80M monthly active users
• 154 countries; over 30 languages
Leading travel search company
10. Customer behavior-Traveler Profile
Source: Company data
China
Females
56%
Males
44%
Individual
40%
Groups
60%
15%
14%
17%
20%
24%
10%
Below 20
20-29
30-39
40-49
50-59
Above 60
• Dominating travelers: female & 20y-40y
• Though more group travelers now, we see
a great increase on individual travelers
• Our suggestion: targeting
individual/young/female travelers
12. • Same day booking quite strong for China
Market
• High seasons tends to book slightly longer
than low season
• CNY average lead time is 40.4 days & 50+
days is about 30 % of overall bookings
• Other period lead time average 24.8 days
Note: 2018 Jan – Mar.
Customer behavior-Lead Time
same day
13.98%
1-3 days
15.80%
4-7 days
8.55%
8-14 days
11.53%
15 - 21 days
9.84%
22 -30 days
10.14%
30-50 days
13.85%
>50day
16.31%
14. Marketing Tools / Opportunity
PC/App Banner Live Steaming
Social Media
Online/Offline Precious Marketing
15. 15
Live Steaming Example
1 26 hotels in 5 different cities cooperate
with Ctrip
Background
2 22-25 Sep, 2017
Period
3 Divide team into 4 and going to Koh
Samui, Phuket, Chiangmai, Pattaya.
Finally all team arrive Bangkok.
Live
4
Famous Thai Star and King of boxing
joined live show
Highlights
16. 16
Suitable scene:
Hotels that need precise marketing, massive exposure,
or business during a certain period
Bring new customers to hotel
Significantly enhance the exposure of
hotel brand or property
Increase hotel booking and RN
Precious marketing -- Directional Coupon
Exclusive coupon of hotel brand or property can
be displayed in Ctrip App hotel coupon center
17. Head Property
WOW Hotels
Explore guest favored overseas hotels
Service and facilities that guests concern
Value-added gift box such as free breakfast or free
upgrade…etc.
Production