How disruptive technology in the oil and gas sector is changing the way people do business in an evolving market. Wellsite is leveraging the on-demand economy model to disrupt the industry.

1. Rethink Sales
Innovating Business
Strategies in Changing
Markets

2. Rethink Sales
From Crisis comes Opportunity
“A pessimist sees the difficulty in every opportunity; an
optimist sees the opportunity in every difficulty.”
― Winston S. Churchill
“Our most significant opportunities will be
found in times of greatest difficulty.”
― Thomas S. Monson

3. Rethink Sales
Supplier Circumstance
Let us explore the situation most oilfield
suppliers find themselves in today.

4. Rethink Sales
Lower the new normal
suppliers expected
to reduce prices &
maintain profit
margins into the
future

5. Rethink Sales
Cost cutting measures
have left sales
organizations
understaffed & in a
catch-22 to increase
sales with fewer staff and
customer engagements

6. Rethink Sales
Experienced sales
professionals with
established customer
relationships are
unemployed and their
network is being un-
utilized
Experience is idle

7. Rethink Sales
for suppliers to increase
sales without incurring
significant expense.
Skilled laborers are
scattered after massive
layoffs and are
disconnected from
employers now
No easy way exists

8. Rethink Sales
have either become
burdensome, too
expensive or
ineffective in our new
market.
New market calls for
new rules.
Traditional business approaches

9. Rethink Sales
Operator Circumstance
Let us explore the situation most E&P
companies find themselves in today.

10. Rethink Sales
Economics issue
In order to generate
10% unleveraged
rates of return, U.S.
basins need $104 oil
and $5.50 gas – WD MCK Nov
2016
Operators will continue to apply
downward pressure on suppliers
to lower prices into the future to
protect margins.

11. Rethink Sales
Blacklisted from capital
“They’re hoping to hang
on until the next
miracle arrives.” – naked
capitalism
Now that fund availability has dried up, many
E&P companies are essentially locked out of the
capital markets. They have to live within their
means or go under.
Traditional capital sources have been remaining
bearish on the sector and have reduced exposure
and risk due to oversupply and general
consensus that commodities will remain lower for
several more years.

12. Rethink Sales
Change is Inevitable
Growth is Optional

13. Rethink Sales
Way Forward
“Uber, the world’s largest taxi company, owns no vehicles.
Facebook, the world’s most popular media owner, creates no
content. Alibaba, the most valuable retailer, has no inventory. And
Airbnb, the world’s largest accommodation provider, owns no real
Estate. Something interesting is happening.”
- TechCrunch, March 2015

14. Rethink Sales
Our Solution
Reduce Cost
reduce the cost and risk of hiring
additional in-house sales employees
and skilled laborers, while lowering
engagement and operating costs by
providing on-demand access to
products and services in a convenient
manner
Increase Revenue
put salespeople in front of
potential customers who aren’t
otherwise economical to reach &
offer on-demand skilled
professionals to execute projects
Leveraged Approach
leverage the shared economy model
of on-demand resources to help
companies expand without need of
extensive capital

15. Rethink Sales
What is on-demand economy?
Access > Ownership
The on-demand economy (also known as access economy or shared economy) is a
business model in which companies fulfill consumer demand on the basis of immediate
access to goods and services.
You just rent a thing temporarily rather than buy it permanently because
it’s inexpensive and convenient. You hire freelancers for short-term
projects instead of full-time workers or contractors.
Costs Decrease The model implies that costs should always go down, while access to
products and services become more efficient, convenient, and intuitive.

16. Rethink Sales
Change Challenges
 Vision and Out-of-The-Box Thinking – Wrong leadership or culture
 Loss Aversion – Fear of loss causes missed opportunity
 Failure to Adopt – Unwillingness to change
 Failure to Engage – Lack of commitment to a new model
 Old Habits Die Hard – Sticking to age old business models

17. Rethink Sales
Change Goals
 Align costs with current “new norm” oil market
 Cut engagement, selling and burden costs
 Increase sales presence, skilled labor on-demand, not on the books
 Cut personnel cost while creating an opportunity for personnel
 Transition to a network platform process without losing safety of current
approach

18. Rethink Sales
The Disruptive Model
The competition is so severe that companies are
forced to improve their operations and value
chains basically on a daily basis.

19. Rethink Sales
What does it mean for me?
Sector Early Entrants Potential for Disruption
Oil & Gas Services
Accommodation
Office Space
Automotive
Medical Equipment
Construction
Fine Art
Audio & Video Equip
Luxury Apparel
Wellsite.com
Airbnb
Regus
Lyft, Zipcar
Cohealo
HIGH
HIGH
HIGH
HIGH
HIGH
HIGH
HIGH
HIGH
HIGH

20. Rethink Sales