Search Engine Optimisation is the core element to the success of any website being found online. This guide to SEO in simple, human terms will help you understand how optimisation works.

1. U N D E R S TA N D I N G
SEO
IN BASIC HUMAN TERMS

2. THERE ARE ONLY 10 FIRST PAGE
POSITIONS ON GOOGLE
HOWEVER
ALMOST 90% OF ALL SITES
ARE NOT OPTIMIZED TO BE FOUND.

3. IT IS ACTUALLY
VERY SIMPLE TO BE ON THE TOP
OF THE SEARCH RESULTS
WHEN YOU REALISE
ONE SIMPLE FACTOR...
GOOGLE IMITATES LIFE

4. WHEN YOU HAVE
SOMETHING
INTERESTING TO SHARE,
YOU BECOME AN AUTHORITY
UNIQUE, QUALITY CONTENT OF
VALUE TO OTHERS = AUTHORITY

5. BACKLINKS ARE LIKE
THE POPULAR KID
AT SCHOOL.
HANG AROUND THEM,
AND YOU BECOME POPULAR TOO.

6. REPEATING YOURSELF
OVER AND OVER
GETS ANNOYING.
KEYWORDS IN NATURAL CONTEXT
= VALUE
KEYWORDS STUFFED THROUGHOUT
THE SITE = NO VALUE

7. DESCRIBING YOURSELF
MAKES IT EASIER FOR PEOPLE
TO IDENTIFY WHAT YOU DO
OPTIMISE YOUR
METATAGS & DECRIPTIONS
TO DEFINE WHAT YOUR CONTENT IS ABOUT,
MAKING IT EASIER FOR GOOGLE

8. SEO IS LIKE GOING
TO THE GYM
YOU CAN’T JUST WORKOUT ONCE
AND EXPECT MUSCLES.
COMMIT TO A REGULAR SEO WORKOUT.

9. DON’T PLAY HARD TO GET,
OR YOU LOSE POPULARITY.
OVER 60% OF ALL WEBSITE TRAFFIC
COMES FROM MOBILE DEVICES.
MAKE SURE YOUR SITE IS MOBILE-RESPONSIVE
TO INCREASE TRAFFIC & RANKINGS.

10. FOR MAXIMUM SUCCESS ONLINE.