Chris Bruno purchased Fiddler's Restaurant in Brookfield, Connecticut, in 1990. In 2003, the location was renamed Chris's American Restaurant. Not only did the new Chris's American Restaurant feature an architectural renovation, but an all-new menu, as well.

1. Effective Menus Coordinate With
Details of Entire Restaurant
Chris's American Restaurant

2. Introduction
• Chris Bruno purchased Fiddler's Restaurant in
Brookfield, Connecticut, in 1990. In 2003, the location
was renamed Chris's American Restaurant. Not only did
the new Chris's American Restaurant feature an
architectural renovation, but an all-new menu, as well.
A number of factors determine how effective a
restaurant’s menu will be. In many cases, the actual food
behind the menu comes second to presentation. The
layout of the menu speaks to the restaurant itself. Chefs
and owners spend endless hours determining the perfect
foods to serve and the ideal dining room setup, and the
menu arrangement should be treated with the same care.

3. Effective Menus
• The color of the menu should complement the table
and the restaurant’s overall motif. The descriptions
of items on the menu, especially when discussing
menus without pictures, should be highly visual and
appetizing, while not overloading the customer with
excess information. As for the food itself, a balanced
menu is always the way to go. Not only should
classic and new foods be mixed together, but chefs
should also consider including local dishes in the
lineup to bring in traditional-minded guests.