Verizon Wireless is the top provider of wireless and internet services in the U.S., having received several J.D. Power awards for customer service and network speed/coverage. The newsletter provides information on Verizon's products and services, including simplified wireless plans and home internet through Verizon FIOS. It also details current sales projects like expanding the FIOS network and how to effectively pitch FIOS to customers. Verizon aims to continue investing in 5G technology and sustainable practices to build the wireless network of the future.
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10/24/16
Volume 1, Issue 1
Chloe Salerian
D.C Metro Marketing Services
Verizon INSIDE THIS ISSUE
Why Choose Verizon Wireless?
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1
Our Products & Services
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2
Current Sales Projects
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3
Verizon’s Future
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4
VERIZON WIRELESS
AWARDS
2016 Best Residential Inter-
net Services Provider (J.D
Power)
2016 Best Residential Tele-
phone Services Provider
(J.D Power)
2016 Best Wireless Provider
Customer Service (J.D Pow-
er)
Verizon Wireless
WHY CHOOSE VERIZON WIRELESS?
In Today’s ever evolving mobile and internet services, one internet provider has stayed above
the rest. Verizon Wireless has the most reliable and fastest internet speeds compared to it’s
competitors while offering excellent customer service and low prices.
In offering our customers with excellent wireless services, our 4G LTE speeds in the Washing-
ton D.C area is the fastest with up to 120 Mbp/s with the most 4G LTE service coverage
across the continental United States and with service reliability that is unparalleled compared
to our competitors such as AT&T and T-Mobile. Below are our 4G LTE coverage maps across
the United States compared to our mobile competitors. Come See for yourself of our vast high
speed 4G LTE and mobile data coverage across the United States!
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"... They have great customer service and have great
offers on service plans and phones. I didn't like the
competition and wouldn't stay with them."
- Lynne from Florida
OUR PRODUCTS & SERVICES
OUR NEW SIMPLIFIED
WIRELESS PLANS
UNLIMITED TALK & TEXT
INCLUDED IN ALL PLANS!
SMALL—$35/MO.
2GB OF 4G LTE
MEDIUM—$50/MO.
4GB OF 4GLTE
LARGE—$70/MO.
8GB OF LTE + 2GB PER
LINE!
EXTRA LARGE—$90/MO.
16GB + 2GB PER LINE!
XX LARGE—$110/MO.
24GB + 2GB PER LINE!
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With Verizon, we offer a wide array of services that aim to fit your
telecommunications and entertainment needs. We try our best to
offer the best customer service possible in order to make your life
easier and help you connect with your loved ones. We pride our-
selves in our ability to customize our services to fit your needs and
budgets.
At Verizon Wireless, we offer the following services
Mobile Services & Products
Bundled Verizon FIOS (Internet/Phone/Television)
OUR BUSINESS SOLUTIONS
Small Business Medium Business Government SolutionsType of Service
Business Digital Voice
$35/mo.
Includes Unlimited Long-
Distance Calling.
One Talk by Verizon
Combine Landline + Phone
into one Service
Verizon offers reliable and secure
services for the government or-
ganizations.
Phone
Ultra-Reliable HighSpeed
Internet with Enhanced Cus-
tomer Service
$39.99/mo.
Verizon offers Enterprise
Level Solutions for Medium
Businesses, Please contact
Enterprise Solutions for
more information,
Verizon offers services that en-
hances
Education
Federal Government
State & Local Government
Internet
Digital Phone & 75 Mbps
FIOS internet
$119/mo.
Please direct Federal Questions
to : 1-877-297-7816
For State & Local
1-877-288-9473
Bundle
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OUR CURRENT PROJECTS (VERIZON FIOS)
In order to provide the best home internet service in the Washington D.C Metro
area, Verizon Wireless is expanding its Verizon FIOS network throughout the re-
gion. In order to make door-to door sales of our Verizon FIOS to our potential
customers. Here are some information and facts about Verizon FIOS.
WHAT IS VERIZON FIOS?
Verizon FIOS is a fully fiber optic high speed digital network that bundles together
Home Phone, High Speed Internet and Television into one service.
HOW IS IT COMPARED TO OTHER COMCAST?
Since Comcast Xfinity is our biggest competitor in the Washington D.C metro ar-
ea, here are some juicy facts to persuade our potential customers
No Traditional Cable! Fully Fiber Optic Network! (Next Generation)
FIOS connects directly to our central office in the region! No piggybacks or
slowdowns! Xfinity is still traditional cable
Symmetrical Download/Upload Speeds From 30mbps up to a blazing
500mbps! Xfinity does not offer symmetrical download/upload
No Data Caps, compared to Xfinity
Pick and choose from a list of available TV channels, No Traditional plans like
Xfinity, Billed for only what you choose!
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HOW TO PITCH VERIZON FIOS TO CUS-
TOMERS
DOOR-TO-DOOR
1) POLITELY INTRODUCE YOURSELF
AS A VERIZON EMPLOYEE AND
SHOW CREDENTIALS
2) INQUIRE ABOUT THEIR CURRENT
INTERNET SERVICE PROVIDER
3) INQUIRE ABOUT ANY PROBLEMS
OR DISATISFICATION WITH THE
CURRENT PROVIDER
4) PROMPTLY DISCUSS VERIZON
FIOS PLANS AND ADVANTAGES
5) COMPARE VERIZON FIOS TO COM-
PETITORS
6) INFORM THE CUSTOMER OF CUR-
RENT BUNDLE DEALS AND EASE
OF SWITCHING TO VERIZON FIOS
7) OFFER INCENTIVES SUCH AS DIS-
COUNTS (MILITARY, EDUCATION
ETC) & GIFT-CARDS FOR SWITCH-
ING
THINGS TO BE AWARE OF
1) KEEP EYE CONTACT
2) BE POLITE AND RELATE TO THE
CUSTOMER
3) DO NOT PRESSURE THE CUSTOM-
ER
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OUR COMPANY GOALS & FUTURE
In shaping Verizon Wireless to be a wireless company of the future,
Verizon Wireless is currently working with the Federal, State & Local
governments to shape the future of “wireless” cities by researching and
investing in future wireless technologies. Verizon Wireless is also cur-
rently working towards building a sustainable and environmentally
friendly company as we move towards and invest in green and power-
saving technologies. As an environmentally responsible company, we
strive to recycle our tech products in the most responsible as we work
with our partners and manufacturers to recycle and refurbish routers,
modems and smartphones etc.
As of 2016, Verizon Wireless has been granted permission by the FCC
to be the main pioneer in implementing and developing America’s first
5th Generation Wireless Network, which would surpass our current 4G
LTE.
Verizon Wireless
Washington D.C Metro Area
Phone: 1-800-837-4966
FIOS Support : 1-855-480-
4789
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Citations
This Website gave me the Contact phone numbers needed to add to the Support Page for the Selling Related and Financial section of
the Newsletter
Contact Verizon Support. (n.d.). Retrieved October 22, 2016, from https://www.verizon.com/support/residential/contact-us/
contactLayout.htm#
This Website gave me the necessary information in order to draft and add to the Selling Related and Marketing purpose of Govern-
ment Solutions.
Public Sector Solutions. (n.d.). Retrieved October 22, 2016, from http://www.verizonenterprise.com/industry/public_sector/
This source gave me the necessary information in order to know and add to the Selling Related and Marketing purpose of Verizon
Small Businesses
Verizon Small Business Solutions. (n.d.). Retrieved October 22, 2016, from http://www.verizon.com/smallbusiness/
This source gave me the necessary information in order to complete the Verizon FIOS project that details how to market and sell Veri-
zon FIOS to customers.
What is FIOS? (n.d.). Retrieved October 22, 2016, from https://www.verizon.com/home/fios/
This source gave me the necessary information to write an interest newsletter portion that entice customers to choose Verizon over
other competitors.
P, D. (2016, February 02). Latest Verizon vs AT&T, T-Mobile and Sprint LTE speeds and coverage maps show T-Mobile's crazy pro-
gress. Retrieved October 22, 2016, from http://www.phonearena.com/news/Latest-Verizon-vs-AT-T-T-Mobile-and-Sprint-LTE-
speeds-and-coverage-maps-show-T-Mobiles-crazy-progress_id77932
This source gave me the necessary information to add to the interest portion of the newsletter that entice customers to choose Verizon
over the other competitors and help add information into Verizon’s future plans.
Segan, S. (2016, June 15). Fastest Mobile Networks 2016. Retrieved October 22, 2016, from http://www.pcmag.com/article/345123/
fastest-mobile-networks-2016/36
This source gave me the customer testimonials seen on Page 2.
Customer Testimonials. (n.d.). Retrieved October 22, 2016, from https://www.verizonwireless.com/b2c/splash/testimonials.jsp
This source gave me the sales and special interest information needed to compare Verizon to Comcast which was detailed in the Mar-
keting and making sales section.
VERIZON FIOS VS COMCAST XFINITY. (n.d.). Retrieved October 22, 2016, from http://consumerbroadband.org/verizon-fios-vs-
comcast
These sources are used to advertise Verizon’s track record as a reliable and valued company.
U.S. Residential Telephone Service Provider Satisfaction Study (2016) East. (2016). Retrieved October 22, 2016, from http://
www.jdpower.com/ratings/study/U.S.-Residential-Telephone-Service-Provider-Satisfaction-Study/1543ENG/East/1335
These sources are used to advertise Verizon’s track record as a reliable and valued company.
U.S. Residential Internet Service Provider Satisfaction Study (2016) East. (2016). Retrieved October 22, 2016, from http://
www.jdpower.com/ratings/study/U.S.-Residential-Internet-Service-Provider-Satisfaction-Study/1544ENG/East/1331