1. Presented By
Chirag Arahant

2. Ad Objective
 To create an integrated campaign of Insulated Bottles for
working mothers to inspire them to buy “Olive”.

3. Target Audience
 Working mothers in 25-45 age group
 SEC : A1, A2, A3, B1, B2, B3

4. The Promise
 Olive keeps you hydrated in style

5. Key Consumer Insight
 Working mothers skip hydrating and suffer bouts of low energy

6. Message Formats
 Print Ad
 Spokesperson & Endorser
 Digital Ads
 Spokesperson, Demonstration (Product-in-use), Drama
 TVC
 Spokesperson, Drama, Testimonial, Slice-of-life

7. Message Appeals
 Print Ad
 Rational, Endorsement
 Digital Ads
 Brand
 TVC
 Emotional

8. Execution Idea – Print Ad
 Headline
 “Because I have to keep myself hydrated”
 Tagline
 Hotter. Colder. Longer
 Body-copy
 Olive has vacuum insulation that keeps beverages in pure taste.
Made of highest grade of steel. Elegant in shape & style. Safety lock
enabled. Lightweight to carry.

9. Execution Idea – Print Ad
 Visuals
 Product photographs, Celebrity (Madhuri Dixit)
 Other inputs
 Stockists & Dealers Network
 Sale & Customer Service Inquiries Details

10. Creative – Print Ad

11. Execution Idea – Digital Ad
 Headline
 “18 Hours Hot & Cold”
 “India’s No. 1 Insulated Vacuum Bottle”
 That keeps beverage in same condition from morning to midnight.
 “Secret of my happiness at work”
 It keeps me hydrated all the day long.
 Body-copy
 Keeps beverages in pure taste.
 Made of highest grade of steel.
 Elegant in shape & style.
 Safety lock enabled.
 Lightweight to carry.

12. Execution Idea – Digital Ad
 Visuals
 Product photographs, Celebrity (Madhuri Dixit, Dr. Nene)
 Other inputs
 “Buy Now” button to be added
 Discounts & Offers on e-Commerce sites to be linked

13. Creative – Digital Ad

14. Creative – Digital Ad

15. Creative – Digital Ad

16. THANK YOU