Media Literacy - A Skill for the 21st Century

Media Literacy
a skill for the 21st century
by Chevonnese Chevers Whyte
Slides are available at
https://www.slideshare.net/ChevonneseWhyte/presentations

Who am I?
Mommy
Wife
Educator since 2010
Business Owner
Media Practitioner since 2006
Media Literacy: A Skill for the 21st Century | Chevonnese Chevers Whyte | STVET | 20Dec2023

Today’s
Agenda
Definition: Media Literacy
Components of Media Literacy
The Way Forward
Revision
Final Thoughts

Jahshii - Media (Official Audio)
https://youtu.be/8KDoNz9TkA0?
si=T2Ha99TYKHp8d4Pc&t=7
Deven play fool fi catch wise dem a idiot
Cyaah trick mi wid di media
Dem jus chat a bagga ting fi get feedback
Mi chat it as it is couldn’t get realer

What is media?
What is literacy? What does it mean to be literate in
something?
What is media literacy?
Defining
Media Literacy

Media Literacy
The competency in reading and
writing through various media.
“The ability to discern valid
communication and prepare ethical
messages.” “The active inquiry and
critical thinking about the messages
we receive and create so as to
develop informed, reflective, and
engaged participants essential to a
democratic society.”
Television
Radio
Newspaper
Social Media
Text etc.

"Information Overload" by DeaPeaJay is licensed under CC BY-SA 2.0. To view a copy
of this license, visit https://creativecommons.org/licenses/by-sa/2.0/?ref=openverse.

Access
Analysing and Evaluating
Understanding Media Influence
Creating Media
The Components of
Media Literacy

Access
“The capacity to locate and
access various forms of media
content, including traditional
media (newspapers, television,
radio) as well as digital media
(websites, social media
platforms, podcasts).”
Access
Creating Media

How do you access media content?
Newspaper
Television
Radio
Websites
Social Media
Podcasts
anything else?
Would you access them in a
different way? Can you
access them in a different
way?

Analysing & Evaluating
“The ability to critically analyze
media content by considering its
purpose, message, perspective,
and potential biases. It involves
assessing the credibility and
reliability of sources and
recognizing different forms of
media manipulation or
misinformation.”
Access
Creating Media

Check out this
article
https://jamaica.loopnews.com/content/s
elf-proclaimed-maroon-chief-and-
entertainer-la-lewis-it-again-553426
“Self-proclaimed maroon chief, LA
Lewis, who has been observed talking
on various topics across the island, and
who has long been saying that there is
an international side to his ‘movement’,
is now apparently set on broadening his
horizon to neighbouring Cuba.”

Understanding Media
Influence
“Being aware of how media
influences perceptions, opinions,
behaviors, and attitudes. This
includes recognizing the impact
of advertising, propaganda,
stereotypes, and other
persuasive techniques used in
media.”
Access
Creating Media

Propaganda
Translation reads: 'This is how it would look in
German lands if the French reached the
Rhine. The Rhine begins at Tomasee, a lake
in the canton of Graubünden in Switzerland,
and runs through Switzerland, Germany and
the Netherlands. It is the border between
Switzerland and Liechtenstein and between
Germany and France. It is also the border
between Switzerland and Austria.

Creating Media
The skill to:
create and produce media content;
fostering a deeper understanding of how
media messages are constructed; and
enabling individuals to express
themselves effectively through different
media platforms.
Access
Creating Media

Creating Media
What do you create?
Posters
Motion Graphics
Video Production
Animated GIF
etc.
What platforms do you use
for these expressions? How
ethical are you when creating
your communication? Is it the
truth?

The Way Forward: Practicing Your Media Literacy Skills
Where do you find what you need to know?
What is the truth? How do you know
whether it is true or not?
Who is speaking this truth?
Are they a credible source of information?
Will you be an ethical source?

Final Thoughts
“Media literacy is crucial in the digital age due to the
proliferation of information sources and the ease of content
creation and dissemination. It empowers individuals to
navigate the complex media landscape, fostering informed
and active social participation.”

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Thank You
That’s All Folks!
Find out more about me at
https://lnk.bio/chevonnese.whyte
Jahshii - Media (Official Audio)
https://youtu.be/8KDoNz9TkA0?
si=6EmKQTmE3DreG2qr&t=7

References
11 Incredible German First World War Posters. (n.d.). Imperial War Museums. Retrieved 11 December 2023, from
https://www.iwm.org.uk/history/11-incredible-german-first-world-war-posters
Aufderheide, P. (1993). Media Literacy. A Report of the National Leadership Conference on Media Literacy. Aspen
Institute, Communications and Society Program, 1755 Massachusetts Avenue, N. https://eric.ed.gov/?
id=ED365294
Hobbs, R. (2010, November 2). Digital and Media Literacy: A Plan of Action. The Aspen Institute.
https://www.aspeninstitute.org/publications/digital-media-literacy-plan-action-2/
Jahshii – Media. (n.d.). Retrieved 11 December 2023, from https://genius.com/Jahshii-media-lyrics
JahshiiMusic (Director). (2021, December 14). Jahshii—Media (Official Audio). https://www.youtube.com/watch?
v=8KDoNz9TkA0
Jenkins, H., Purushotma, R., Weigel, M., Clinton, K., & Robison, A. J. (2009). Confronting the Challenges of
Participatory Culture: Media Education for the 21st Century. The MIT Press.
https://doi.org/10.7551/mitpress/8435.001.0001
Content creation assisted with ChatGPT prompt, “With references, define Media Literacy”

References cont’d
Media Literacy. (2023, November 30). SAGE Publications Inc. https://us.sagepub.com/en-us/cab/media-
literacy/book259341
National Association for Media Literacy Education. (2020, September 25). Snapshot 2019: The State of Media
Literacy Education in the U.S. https://namle.net/state-of-media-literacy-report/, https://namle.net/state-of-media-
literacy-report/
Polger, M. A. (2023, January 23). CSI Library: Misinformation and Disinformation: Thinking Critically about
Information Sources: How to Spot Fake News- a checklist. https://library.csi.cuny.edu/c.php?
g=619342&p=4376665
Rhine River | Location, Length, Map, & Facts | Britannica. (2023, November 21).
https://www.britannica.com/place/Rhine-River
Self-proclaimed maroon chief and entertainer LA Lewis at it again | Loop Jamaica. (n.d.). Retrieved 11 December
2023, from https://jamaica.loopnews.com/content/self-proclaimed-maroon-chief-and-entertainer-la-lewis-it-again-
553426

Tewksbury, D., & Rittenberg, J. (2012). News on the Internet: Information and Citizenship in the 21st Century.
Oxford University Press. https://doi.org/10.1093/acprof:osobl/9780195391961.001.0001
References cont’d

Media Literacy - A Skill for the 21st Century

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