4. 70% of all activity inside social media
involves a photo
Ahem.
That stat’s from a Harvard Business School study in 2009, when
Facebookers were uploading a mere 31 million photos per day, and
My Space was still relevant enough to be included in a study of
social-media sites.
4
Source: , 1000Memories 2011
5. No problem, right?
Brands and publishers have been using
images & photos to tell their stories for more
than 100 years.
5
Source: , 1000Memories 2011
6. Even before
color
photography,
there was
Norman
Rockwell
6
Source: , 1000Memories 2011
7. And Henry
Luce made a
mint adding
photos to
boring topics
like
business, new
s and sports
7
Source: , 1000Memories 2011
8. But here’s the rub(s)
1. Professional grade doesn’t always win the
audience (hello, Charlie Bit My Finger)
8
Source: , 1000Memories 2011
9. But here’s the rub(s)
1. Professional grade doesn’t always win the
audience (hello, Charlie Bit My Finger)
2. Migration to digital has decreased time
spent with each item (eg, news reading
25 mins > 70 secs)
9
Source: , 1000Memories 2011
10. But here’s the rub(s)
1. Professional grade doesn’t always win the
audience (hello, Charlie Bit My Finger)
2. Migration to digital has decreased time
spent with each item (eg, news reading
25 mins > 70 secs)
3. Consumption is giving way to interaction
10
Source: , 1000Memories 2011
11. It’s time to use photos as more than
accessories
11
Source: , 1000Memories 2011
12. 1. Get more audience
(photos = social currency)
Stat: Pinterest catapulted from obscurity to 10M
monthly users in 6 months
12
Source: , 1000Memories 2011
13. 2. Make it easy for them to explore
(photos = navigation)
Stat: Flipboard’s 20M users do 3 billion flips a month
13
Source: , 1000Memories 2011
14. 3. Invite them to stay longer
(photos = engagement)
14
Source: , 1000Memories 2011
15. 4. Let them browse the merch
(photos = shopping)
Stat: 63% of shoppers place more value on the image
than the product description
15
Source: , 1000Memories 2011
16. 5. Treat them to less sucky ads
(photos = visual targeting)
Stat: Garnier saw 116% lift in favorable brand sentiment
16