The document discusses how a music video can be created using Blumler and Katz's uses and gratifications theory and Richard Dyer's utopian solutions. It recommends that the video inform, educate, allow for personal identification and entertainment, and enable social interaction and escape. It also suggests offering solutions to audiences' inadequacies like providing abundance for poverty, accessibility regardless of social status, variety of choices, and clarification to reduce confusion. The video aims to solve exhaustion through fun and energy, isolation through creating a sense of community, and meeting audiences' wants based on these theories.

1. AUDIENCE BEHAVIOUR

2. Blumler and Katz:Uses and gratifications theory When planning and creating our music video we will ensure we take into account Blumler and Katz-Uses and Gratifications theory therefore we will: INFORM and EDUCATE our audience, IDENTIFY personally ENTERTAIN Create a SOCIAL INTERACTION A chance to ESCAPE.

3. Richard Dyer’s Utopian solutions I am going to analyse some of these that will apply to our music video. When creating our video we will consider offering solutions to our audience’s inadequacies.

4. So what does this mean for our product? We aim to offer our target audience compensation for the inadequacies in their lives. This is Richard Dyer’s Utopian solutions. Our video will suit our target audience and their needs. For poverty we will provide abundance, we will offer a cheap video available to those of all social status. We will offer lots of chose to our audience. We will clarify any confusion that our audience may have and provide a clear choice and any confusion we will solve while making our video. Our video will solve the issue of exhaustion its self as our video will be fun and full of energy providing fun for our audience. We can create a community through our video solving the isolation problem, as this will bring conversation with others who have the same music interests. Looking at these two theories when creating our music video will ensure that we deliver the elements that our target audience want.