2. A public health campaign to increase Pap
smear awareness among African American
women 22-65.
Increasing awareness through community
activities
3. Alert people about health risk
Address abnormal Pap smear among African
American
Abnormal Pap smear results of change of the
cervix
Human Papillomavirus (HPV)
Sexually Transmitted Disease (STD)
4. African American are highest diagnosed with
cervical cancer (HPV)
Explain cervical cancer treatment and early
detection
Health Belief Model (HBM) –maintenance of
behavior change
5. Free media services such as Facebook, Blog
sites, and YouTube
YouTube video can be emailed to community
members
Blog would be used to get feedback on
messages content
Facebook can be used for sending flyers and
community events
9. Socioeconomic status can link health
behaviors with campaign message.
Stakeholders, community leaders, and pastor,
can help leverage the campaign
Gaining trust is the key to a successful
campaign, it helps engage your target
audience
10. Research tools assist researcher to
understand the target population
Formative evaluation-during program
development and implementation
Summative evaluation-done once the
program is established
Evaluation & implementation process is a big
part of social change, which allow for
education of the importance of survival rate
from cervical cancer.
11. This campaign will address African American
women age 22-65, educating them on the
importance of an follow-up after abnormal Pap
smear. The campaign is asking for $5,000.00
to be able to deliver the campaign throughout
the African American community by using
media such as radio and bus ads. Also, two
community events will be planned around
cervical cancer prevention.
12. Battaglia, T. A., Santana, M. C., Bak, S., Gokhale, M., Lash, T. L., Ash, A. S., Freund,
K. M. (2010). Predictors of timely follow-up after abnormal cancer screening
among women seeking care at urban community health centers. Cancer, 116(4),
913-921. doi:10.1002/cncr.24851
Black Women's Health Imperative - Black Women & Cervical Cancer The Unspoken
Other Cancer. (n.d.). Retrieved January 11, 2014, from
http://www.blackwomenshealth.org/issues-and-resources/black-women-
cervical-cancer-the-other-cancer/
Center Disease Control and Prevention (2012, August). HPV-Associated Cervical
Cancer Rates by Race and Ethnicity. Retrieved January 24, 2014, from
http://www.cdc.gov/cancer/hpv/statistics/cervical.htm
Center for Disease Control & Prevention (2005, April 1). Demonstrating Your
Program's Worth, METHODS OF EVALUATION - NCIPC. Retrieved February 2, 2014,
from http://www.cdc.gov/ncipc/pub-res/dypw/04_methods.htm
Center for disease control and prevention (2011, July 7). The Health
Communicator’s Social Media Toolkit. Retrieved January 2, 2014, from
http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
County Health Rankings. (2013). Guide to Funding Your Community Health
Initiative | County Health Rankings & Roadmaps. Retrieved February 11, 2014,
from http://www.countyhealthrankings.org/roadmaps/funding-guide
13. Glanz, K., Rimer, B. K., & Viswanath, K. (2008). The scope of
health behavior and health education. In Health behavior and
health education: Theory, research, and practice (4th ed., p. 15).
San Francisco, CA: Jossey-Bass.
Lam, T., McPhee, S., Mock, J., Wong, J., Doan, H., Nguyen, T., . . .
Lai, K. (2003). Encouraging Vietnamese-American Women to
Obtain Pap Tests Through Lay Health Worker Outreach and Media
Education. Journal of General Internal Medicine, 18(7), 516-524.
doi:10.1046/j.1525-1497.2003.21043.x
The Community Guide - News and Announcements -
Effectiveness of Health Communication Campaigns That Include
Mass Media and Health-Related Product Distribution. (2012,
October 12). Retrieved January 11, 2014, from
http://www.thecommunityguide.org/news/2012/HealthCommun
icationCampaigns.html
