Key interview strategies for keeping the media onside. Keeping your reputation spotless conference, 21 May 2014.

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Chris Jameson and Tony Prideaux, directors, Inside edge

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Key interview strategies for keeping the media onside. Keeping your reputation spotless conference, 21 May 2014.

  1. 1. Media Training for Experts Interview strategies to keep the media onside Crisis Management
  2. 2. watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
  3. 3. your issue interview simulations case studies on air you need to appear... watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
  4. 4. your issue interview simulations case studies which spokesperson should you select? watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
  5. 5. introduction truth about journalists what’s the story? control connect with audience your issue interview simulations introduction scenario control connect with audience interview simulations how to be a valued source case studies press office protocols next steps scenario watchwords newslines contentious areas case studies protocols questionsnewsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
  6. 6. introduction truth about journalists what’s the story? control connect with audience your issue interview simulations introduction scenario control connect with audience interview simulations how to be a valued source case studies press office protocols next steps scenario watchwords newslines contentious areas case studies protocols questions 09:00 09:30 18:00 09:00 newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
  7. 7. introduction truth about journalists what’s the story? control connect with audience your issue interview simulations introduction scenario control connect with audience interview simulations how to be a valued source case studies press office protocols next steps scenario watchwords newslines contentious areas case studies protocols questions watchwords newslines newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
  8. 8. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questionsnewsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
  9. 9. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
  10. 10. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
  11. 11. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
  12. 12. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
  13. 13. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
  14. 14. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
  15. 15. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
  16. 16. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
  17. 17. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
  18. 18. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions Checklist of effective characteristics
  19. 19. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions How effective is your newsline?
  20. 20. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
  21. 21. media training | podcasting | crisis management 020 8981 7411 @InsideEdgeMedia info@insideedgetraining.co.uk

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