Key interview strategies for keeping the media onside. Keeping your reputation spotless conference, 21 May 2014.
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Chris Jameson and Tony Prideaux, directors, Inside edge
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Key interview strategies for keeping the media onside. Keeping your reputation spotless conference, 21 May 2014.
- 1. Media Training for Experts Interview strategies to keep the media onside Crisis Management
- 2. watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
- 3. your issue interview simulations case studies on air you need to appear... watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
- 4. your issue interview simulations case studies which spokesperson should you select? watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
- 5. introduction truth about journalists whatโs the story? control connect with audience your issue interview simulations introduction scenario control connect with audience interview simulations how to be a valued source case studies press of๏ฌce protocols next steps scenario watchwords newslines contentious areas case studies protocols questionsnewsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
- 6. introduction truth about journalists whatโs the story? control connect with audience your issue interview simulations introduction scenario control connect with audience interview simulations how to be a valued source case studies press of๏ฌce protocols next steps scenario watchwords newslines contentious areas case studies protocols questions 09:00 09:30 18:00 09:00 newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
- 7. introduction truth about journalists whatโs the story? control connect with audience your issue interview simulations introduction scenario control connect with audience interview simulations how to be a valued source case studies press of๏ฌce protocols next steps scenario watchwords newslines contentious areas case studies protocols questions watchwords newslines newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
- 8. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questionsnewsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
- 9. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
- 10. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
- 11. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
- 12. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
- 13. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
- 14. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
- 15. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols questions commitment timing concern accuracy action watchwords newslines contentious areas newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
- 16. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions watchwords key strategy 1: newslines key strategy 2: on air characteristics
- 17. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
- 18. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions Checklist of effective characteristics
- 19. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions How effective is your newsline?
- 20. scenario watchwords newslines contentious areas case studies how to be a valued source case studies protocols newsline roadtest watchwords key strategy 1: newslines key strategy 2: on air characteristics protocols newslines roadtest questions
- 21. media training | podcasting | crisis management 020 8981 7411 @InsideEdgeMedia info@insideedgetraining.co.uk