Whose responsibility is it anyway? Making the case for comms, workshop, 22 October 2014
•
0 likes•504 views
John Grounds, chair of trustees, CharityComms Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do. http://www.charitycomms.org.uk
Recommended
Recommended
More Related Content
More from CharityComms
More from CharityComms (20)
Recently uploaded
Recently uploaded (20)
Whose responsibility is it anyway? Making the case for comms, workshop, 22 October 2014
- 1. Making the case for communications Whose responsibility is it anyway? John Grounds strategic consultancy johngrounds@sky.com 07979590913
- 2. John Grounds strategic consultancy johngrounds@sky.com 07979590913 Why do some organisations get it and others just don’t ? How do we reach a new norm? •Not a luxury •Heart of strategy delivery •Real investment •Top table
- 3. John Grounds strategic consultancy johngrounds@sky.com 07979590913 Mythbusting •‘It’s a luxury’ •Communications/PR/Advertising/ Marketing/Social Media/Internal Communications is a luxury
- 4. John Grounds strategic consultancy johngrounds@sky.com 07979590913 Brand Narrative Strategy and Objectives Integrated Communications
- 5. John Grounds strategic consultancy johngrounds@sky.com 07979590913 Mythbusting •It’s only for big charities •We can’t afford it •Maybe next year when we have more money
- 6. John Grounds strategic consultancy johngrounds@sky.com 07979590913 Mythbusting •Prove it •You can’t measure it •Show me the bottom line effect, the ROI •Too difficult •Hard to be precise
- 7. John Grounds strategic consultancy johngrounds@sky.com 07979590913 What will make the difference? •Look at organisations who get it •British Heart Foundation •ParkinsonsUK •Haven’t always been perfect •May have to start small
- 8. John Grounds strategic consultancy johngrounds@sky.com 07979590913 What will make the difference? •Be persistent •Engage directors and teams. •Identify what will make a difference for them •Integrate and prove mutual benefit •Strategy/objectives, brand, narrative •Case is strong –worth the effort
- 9. Visit the CharityCommswebsite to view slides from our past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
- 10. Workshop 22 October 2014 London #CaseForComms Making the case for comms: unlocking the purse strings