Jane Dawson, advocacy and public relationships lead, Quakers in Britain Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. #thewhitefeatherdiaries

2. The power of networking
• You are who meet
• What is innovation?
• Why we love Charity Comms

3. A little bit about Quakers

4. Conscientious Objectors

5. Jeremy Paxman
• Pic of JP

6. The holy grail of narrative change

7. Choosing the stories
• What the media wanted
• What our members wanted
• Information overload

8. New use for prison toilet paper

9. Our aims
To convey what it felt like
to be a conscientious
objector in WWI
And why it is still relevant
today
To reveal a side of British
history largely unknown
To mark a landmark change
in British law which had
international impact
And tell the Quaker stories
which influenced this
change in constitution

10. Telling the story 100 years on
• Daily blogs
• Diarists twitter accounts
• Rich archive resource

11. Diary writers

12. Not just a website
• 61 local events in year one
• 10 discrete projects
• 34 stakeholder organisations

13. 15th May 2014
International Conscientious Objectors Day
Picture of tavistock square

14. Today
• Always be prepared for the unexpected
• Radio and TV features
• Perseverance

15. Changing direction
• Stakeholder ownership
• The words belong to someone else
• Let others tell your story

16. English Heritage

17. Fake news

18. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

19. 27 April 2017
London
#CharityContent
Content marketing
– planning, delivering and distributing
stand-out content