2. Lions Entertainment is a new event
at Cannes Lions where brands, agencies and the
creators of entertainment can focus on producing
outstanding creative work together.
Introduction
23–24 June 2016
Cannes | France
Still from “The Beauty Inside” by Pereira & O’Dell for Intel + Toshiba
2013 Branded Content & Entertainment Lion Grand Prix winner
3. The latest addition
to the 63 year old
institution that is
Cannes Lions.
The Cannes Lions International
Festival of Creativity is an eight-
day Festival built around the
Lions – the world’s leading
awards for creativity in marketing
communications.
In 2015 over 15,000 delegates
attended and 40,133 entries were
submitted to the awards from over
100 countries around the world.
Cannes Lions is now the annual
global meeting place for agencies,
advertisers, publishers and
everyone else in the marketing
communications ecosystem.
Lions Entertainment 2016
4. The marketing communications industry has a real
problem with creating branded entertainment that
anyone wants to watch. Which is why
Lions Entertainment is all about
‘Unskippable Creativity.’
Lions Entertainment
Still from “House Of Mamba” by AKQA for Nike
2015 Branded Content & Entertainment Lion Gold winner
5. Agencies,
brands and
media owners.
With media being disrupted by an
explosion of new communication
channels, talented entertainers
who have the power to connect
directly with consumers are finding
themselves in the sweetest of sweet
spots.
These entertainers are presenting
themselves in a widening array
of shapes and sizes – musicians,
actors, sportspeople, fashion
designers, chefs, vloggers,
entrepreneurs and artists – and
agencies, brands and media owners
are all seeking to work with them
like never before.
The logic and dynamic is clear.
Everyone is thinking the same thing
– branded entertainment is the way
to cut through all the noise.
Lions Entertainment 2016
6. Brands are
creating content
in volumes never
seen before.
Except there is a problem. Where are
the big, breakthrough success stories?
Where are the great creative examples
leading the way? What does this new
world look like when it is done with
style, wit and world-class creativity?
These are the questions that Lions
Entertainment is seeking to address.
Yes, the new deals have a logic but
what’s the point if the output isn’t
creative enough to cut through?
It is a real issue. For two years
now, the Branded Content and
Entertainment Jury at Cannes has
decided not to award a Grand
Prix. Yet branded content and
entertainment are being created by
brands in volumes never seen before.
Lions Entertainment 2016
7. What
is Lions
Entertainment?
This coming June, Lions
Entertainment will therefore:
• present the leading creative players
• celebrate the work that is finding
the way forward
• unpick the issues that are both
aiding and preventing progress
Lions Entertainment will
bring together:
• the platforms reinventing
consumption
• the labels and studios adapting to
channel disruption
• the brands who have successfully
created authentic, compelling
content
• and the very talent that brought the
magic to life
Lions Entertainment 2016
8. At the core of Lions Entertainment are
two associated Lions.
All points won will be included in the Special Awards, such
as Holding Company and Network of the Year.
The Lions
Still from “Dumb Ways To Die” by McCann Melbourne for Metro Trains
2013 Branded Content & Entertainment Lion Gold winner
9. The
Entertainment
Lions.
The Entertainment Lions are an
evolution of the Branded Content
and Entertainment Lions – a category
that has grown exponentially since
launching four years ago, but has
been without a Grand Prix winner for
the last two. The Entertainment Lions
re-examine what it takes to make
content that cuts through, that turns
consumers into fans and ascends to
the cultural mainstream.
Lions Entertainment 2016
10. The
Entertainment
Lions for Music.
The Entertainment Lions for Music is
the first specialist discipline to spin
out of Entertainment and have its
own Award. The long-established
creative use and distribution of
music, as seen in everything from 24
Hours of Happy to Dumb Ways to
Die, has been campaigned for and
designed by the music and creative
industries. As more branches of this
dynamic industry mature, we expect
to grow further dedicated Lions
with potential candidates including
Gaming and Sport.
The juries will include relevant
professionals from creative
agencies, media agencies, PR
agencies, clients, music companies
and brand partnership experts.
Lions Entertainment 2016
11. Lions Entertainment will be attended by many of
the world leading marketers, agencies, media
owners, technology platforms and creatives
that attend the Cannes Lions week.
Already engaged with Cannes Lions in 2015:
21st Century Fox, Audio Music, BBC, CAA, Comcast, Disney, Fox International,
HBO, iHeartRadio, Live Nation, NBC Universal Pandora, SBTV, Shazam, Sony Entertainment,
Sony Music, Soundcloud, Spotify, Time Warner, United Talent Agency, Universal Music,
Warner Bros, Warner Music, William Morris Endeavour, Vevo, Viacom
Who will attend?
“Bob Dylan Like A Rolling Stone” by Interlude for Sony Music
2014 Branded Content & Entertainment Lion Gold winner
12. The
Facts.
Lions Entertainment
Palais des Festivals – Cannes, France
Thursday 23 and Friday 24 June
• Three stages running across two days
of programming
• World-class speakers and opinion leaders
• Awards Ceremony on Friday 24 June
Registration
Open from 14 January, 2016
• Super Early Bird – €995
• Early Bird – €1,250
• Full Price – €1,495
*Access to Lions Entertainment is also included in the seven-day Cannes Lions Classic pass.
Upgrades available for Cannes Lions Mini and Networker passes.
Awards Submissions
Open from 21 January, 2016
Entertainment Lions – €815 per entry
The Entertainment Lions for Music – €470 per entry
Lions Entertainment 2016
13. Contacts.
General enquiries
Rob Dembitz
robd@canneslions.com
Commercial opportunities
Ray Suitters
rays@canneslions.com
Speaking opportunities
Mark St Andrew
marksa@canneslions.com
Press
Camilla Lambert
camillal@canneslions.com
Awards enquiries
Simon Cook
simonc@canneslions.com
Jury enquiries
Lisa Berlin
lisab@canneslions.com
www.canneslions.com
Lions Entertainment 2016
