11. Managerial relevance
❄ Executives look with admiration at how Google, Amazon, and
others have eclipsed competitors with powerful new business
models that derive from an ability to exploit data.
❄ Two important features underpin those activities: a clear
strategy for how to use data and analytics to compete, and
deployment of the right technology architecture and
capabilities.
12. ❄ Executives look with admiration at
how Google, Amazon, and others
have eclipsed competitors with
powerful new business models that
derive from an ability to exploit
data.
13. ❄ big data is attracting serious investment
from technology leaders such as IBM and
Hewlett-Packard. Meanwhile, the tide of
private-equity and venture-capital
investments in big data continues to swell.